Top Benefits
About the role
Abbotsford Nissan is part of the Steve Marshall Group, which operates new, used, and RV dealerships throughout British Columbia and the US. We are an award-winning brand with more than 400 employees, and we are looking to add one more as a full-time General Sales Manager.
At Abbotsford Nissan, we are dedicated to delivering exceptional service and building lasting relationships with our customers. As a respected name in the automotive industry, we strive for excellence in everything we do – from vehicle sales and service to customer support.
The right candidate will:
- Build strong sales teams by hiring the right people and removing the wrong ones — fast.
- Run real daily sales meetings that motivate, train, and hold people accountable.
- Know that CRM isn’t optional — every deal, every task, every follow-up gets tracked.
- Lead from the front with energy, discipline, and a relentless drive to hit forecast.
- Stay laser-focused on lot management, deal flow, customer experience, and profitability.
- Understand that results matter — and excuses don’t.
Role Summary
The General Sales Manager (GSM) at Abbotsford Nissan plays a pivotal role in driving the overall success of the dealership's sales operations. As the leader of the sales department, the GSM is responsible for developing and implementing effective strategies to achieve and exceed sales targets, fostering a customer-focused culture, and ensuring the seamless integration of sales with other departments. This role requires a dynamic leader who can inspire, mentor, and manage a high-performing team, while also maintaining strong relationships with customers, manufacturers, and internal stakeholders.
The GSM will oversee all aspects of the sales process, from inventory management to customer satisfaction, ensuring compliance with dealership policies and industry standards. This position is ideal for a results-driven professional with exceptional leadership skills and a passion for the automotive industry.
Key Responsibilities
- Full leadership of all new and used vehicle sales operations.
- Daily coaching, development, and performance management of the entire sales team.
- Aggressive recruiting to continuously upgrade and strengthen the team.
- Complete accountability for meeting or exceeding all monthly sales targets and financial objectives.
- Total ownership of CRM performance, appointment setting, deal board management, and full sales process execution.
- Working closely with finance, service, and ownership to drive overall dealership success.
Qualifications & Competencies
- Minimum 3-5 years of automotive sales management experience with documented high performance.
- Proven ability to recruit, train, and lead top-performing teams.
- Excellent leadership, coaching, and conflict management skills.
- Absolute commitment to daily process discipline and accountability.
- Strong financial acumen and desking experience.
- Ability to lead a sales floor with urgency, energy, and a winning attitude.
What We Offer:
- Aggressive compensation plan with significant performance bonuses.
- Full benefits package.
- A high-performance culture that rewards results.
- A dealership leadership team that expects and supports winners.
If you feel that you would be a great fit for this role, and our team, please submit a copy of your resume. We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!
Our company is an equal opportunity employer. We are committed to creating a workplace that is free from discrimination and harassment and where everyone has a fair and equal chance to succeed.
We recruit, hire, train, promote, and make all employment decisions without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.
We believe diversity and inclusion make us stronger, and we are dedicated to building a culture where all employees feel respected, supported, and empowered.
If you require reasonable accommodation during the selection process, please let us know and we will work with you to ensure your needs are met in accordance with applicable laws.
Top Benefits
About the role
Abbotsford Nissan is part of the Steve Marshall Group, which operates new, used, and RV dealerships throughout British Columbia and the US. We are an award-winning brand with more than 400 employees, and we are looking to add one more as a full-time General Sales Manager.
At Abbotsford Nissan, we are dedicated to delivering exceptional service and building lasting relationships with our customers. As a respected name in the automotive industry, we strive for excellence in everything we do – from vehicle sales and service to customer support.
The right candidate will:
- Build strong sales teams by hiring the right people and removing the wrong ones — fast.
- Run real daily sales meetings that motivate, train, and hold people accountable.
- Know that CRM isn’t optional — every deal, every task, every follow-up gets tracked.
- Lead from the front with energy, discipline, and a relentless drive to hit forecast.
- Stay laser-focused on lot management, deal flow, customer experience, and profitability.
- Understand that results matter — and excuses don’t.
Role Summary
The General Sales Manager (GSM) at Abbotsford Nissan plays a pivotal role in driving the overall success of the dealership's sales operations. As the leader of the sales department, the GSM is responsible for developing and implementing effective strategies to achieve and exceed sales targets, fostering a customer-focused culture, and ensuring the seamless integration of sales with other departments. This role requires a dynamic leader who can inspire, mentor, and manage a high-performing team, while also maintaining strong relationships with customers, manufacturers, and internal stakeholders.
The GSM will oversee all aspects of the sales process, from inventory management to customer satisfaction, ensuring compliance with dealership policies and industry standards. This position is ideal for a results-driven professional with exceptional leadership skills and a passion for the automotive industry.
Key Responsibilities
- Full leadership of all new and used vehicle sales operations.
- Daily coaching, development, and performance management of the entire sales team.
- Aggressive recruiting to continuously upgrade and strengthen the team.
- Complete accountability for meeting or exceeding all monthly sales targets and financial objectives.
- Total ownership of CRM performance, appointment setting, deal board management, and full sales process execution.
- Working closely with finance, service, and ownership to drive overall dealership success.
Qualifications & Competencies
- Minimum 3-5 years of automotive sales management experience with documented high performance.
- Proven ability to recruit, train, and lead top-performing teams.
- Excellent leadership, coaching, and conflict management skills.
- Absolute commitment to daily process discipline and accountability.
- Strong financial acumen and desking experience.
- Ability to lead a sales floor with urgency, energy, and a winning attitude.
What We Offer:
- Aggressive compensation plan with significant performance bonuses.
- Full benefits package.
- A high-performance culture that rewards results.
- A dealership leadership team that expects and supports winners.
If you feel that you would be a great fit for this role, and our team, please submit a copy of your resume. We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!
Our company is an equal opportunity employer. We are committed to creating a workplace that is free from discrimination and harassment and where everyone has a fair and equal chance to succeed.
We recruit, hire, train, promote, and make all employment decisions without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.
We believe diversity and inclusion make us stronger, and we are dedicated to building a culture where all employees feel respected, supported, and empowered.
If you require reasonable accommodation during the selection process, please let us know and we will work with you to ensure your needs are met in accordance with applicable laws.