Reporting to the National Director of Sales, Alliance & Business Development, the Alliance Program Manager is responsible for the successful implementation of the Alliance model and Retailers’ loyalty programs. As required, The Alliance Program Manager will also assist the National Director of Sales, Alliance & BD with special projects and programs, on a national scope across existing and potential Alliance partners.

Responsibilities

• Act as the primary contact for Merchandising & Marketing, Purchasing & Supply and Operations, Alliance sales force, as well as, internal and external partners i.e. OE field team members, and other OE personnel;
• Function as a liaison between Program Management, Director of Sales, and the Alliance sales force;
• Assists the Director of Alliance with ongoing Alliance program reviews to ensure accuracy and effectiveness, along with input on content development & program materials;
• With the guidance of the Director of Alliance, manage and facilitate development related to the Alliance team;
• In collaboration with the Director of Alliance, populate and maintain the Annual Program elements for the Alliance line-of-business;
• Support National Sales Director, Director of Sales & external partners with Alliance program element & technology, coaching newly hired and trained resources;
• Use a consultative sales process to penetrate Alliance accounts and provide support during monthly Pipeline Management meetings;
• Coach, mentor, and support the Retail Development Managers (RDM) in collaboration with the Director of Sales regarding execution of the Alliance Program model;
• Manage and maintain internal and external resources that support the training and development of the Alliance team across Canada; (SharePoint, Teams Meetings, Loop and One Note)
• Provide facilitation, on webinars, conference calls and synchronous training as required to new and existing learners within the Alliance line of business;
• Build and develop presentations for meetings with OEM’s (monthly, quarterly, and yearly)
• Participate in special projects/programs which include: Dealer Group support that includes Alliance dealers; Special Pilot Project implementations; Technology implementation (SLI, DRSG, OTS, eService’s; New OEM Alliance program launches;
• Distribute monthly Program Management portfolio progress reporting to the Director of Sales, based on RDM KPI’s;
• Provide tire merchandising support to the dealers and Retail Development Managers (RDM);
• Effective and consistent use of CRM tool across the Alliance sales force;
• Measure and identify ire sales opportunity for each Alliance dealership across the country;
• Support Director of Sales to ensure annual business plans are presented to the decision makers at the dealerships;
• Monitor the progress of the business plans and ensure the right activities are conducted at the right Alliance dealers;
• Effective use of selling tools and regularly use and update DRSG and OTS, every 30-90 days

Success Factors

• Understanding of the market: A bachelor’s degree in sales, marketing, or administration, combined with 5-8 years of experience in the retail automotive operations, OEM program management and B2B sales management have provided you with a vast knowledge of market development through the implementation of innovative business strategies and solutions;
• Critical mind: The ability to analyze every situation and your conceptual thinking and analytical approach will lead you to utilize best practices. You enjoy solving problems. Not a fan of the status quo, you make the necessary adjustments and provide recommendation to exceed the client and company goals;
• Business partner: You have a collaborative approach, providing superior customer service. Your interpersonal skills and advice are appreciated. You inspire confidence and offer a personalised approach adapted to the customer’s needs in addition to offering tools necessary for their success;