Social Media Coordinator
Top Benefits
About the role
Purpose Role Reporting to the Manager, Content Marketing, the Social Media Coordinator plays a key role in engaging and growing our online community across the company’s brands. This role actively builds relationships with followers (past and prospective guests) by delivering timely, on-brand content and expert customer service across all social channels. This includes:
- Fostering community engagement to drive awareness, advocacy, and loyalty
- Creating, curating, distributing, and measuring social content that aligns with brand standards and marketing goals
- Monitoring channels and respond to inquiries to support trip planning and enhance customer experience
- Surface audience insights and support social media growth across owned platforms
Key Areas of Accountability Community Engagement & Customer Support
- Monitor and respond to guest inquiries, comments and reviews for all the brands across all prioritized social media platforms, ensuring timely, brand-aligned communication
- Support the content team with the execution of social contests or brand ambassador initiatives by contributing ideas, producing social media posts, engaging with followers, and fulfilling prizes.
- Surface guest insights, recurring questions and feedback to relevant internal teams to improve the customer journey and inform overarching content strategy
- Monitor, post, and support quickly and efficiently during Emergency Operations as part of the Information Office, potentially including during off-hours
Channel Management & Content Creation
- Write, edit and schedule social media content in alignment with editorial calendar and brand guidelines, ensuring all posts are fact-checked and posted on time
- Support owned-channel campaigns with social media posts in alignment with the overall strategy
- Contribute creative ideas for social-first content for promotions and blog posts that drive engagement and brand storytelling
- Curate and publish user-generated content that reflects the brand’s voice and visual identity
- Collaborate with the content team to adapt B2C content for B2B audiences to support our Partnership Marketing team’s social media initiatives
- Collaborate cross-functionally with other departments (i.e. Guest Experience, Operations, Sales, HR and Marketing teams) to brainstorm social media content ideas
Channel Optimization & Reporting
- Monitor new trends and social media best practices and suggest ideas to integrate them into content to increase user engagement and content effectiveness
- Track and report on assigned channel metrics, providing insights and recommendations in our monthly reporting to optimize future content and engagement strategies
- Keep up to date with changes to platform and social media channels to optimize our processes and output
Administrative Tasks
- Support the wider content and brand marketing team on tasks such as conducting research, fact-checking content pieces, proofreading and organizing our Digital Asset Management System (or other digital repositories)
- Distribute content to internal teams, partners, DMOs, and other stakeholders as required
- Other duties as required
Qualifications Education, Certification, Licenses
- Post-secondary education in marketing (preferably with a digital focus), journalism, communications, new media or public relations
Experience
- Minimum 2+ years of social media marketing experience
- Minimum 1+ years of customer service experience
- Strong working knowledge of content and social media marketing
- Experience in creating, developing, publishing and implementing social and digital content
- Strong understanding of how to use social media platforms (such as Facebook, Instagram, Pinterest, X, and YouTube) for customer service and to drive consumer engagement
- Experience or knowledge of video production, including best practices, what performs well on social channels, and creative ideation
- Experience working with online influencers to produce content that expands social reach and increases word-of-mouth
Skills
- Advanced grammar, spelling and copy-editing skills
- Intermediate to advanced skills in writing and producing channel specific content for social media channels
- Intermediate research skills
- Proficiency with social media management tools (i.e. Sprout Social, Hootsuite, Later or similar)
- Intermediate design and video editing skills (i.e. Canva, Adobe Creative Suite, etc)
- Basic understanding of SEO for social media and experience with analytics platforms (i.e. Google Analytics, Meta Business Suite)
Attributes
- Enthusiastic self-starter with the ability to manage a variety of projects
- Detail-oriented and can work to deadlines, prioritize tasks appropriately and multitask effectively
- Has a strong work ethic with the ability to work independently and in a team environment
- Thirst for knowledge and always keeps up with the latest social trends
- Ability to work well under pressure with multiple projects and timelines
- Proactive, organized, energetic, solution-focused, independent worker
- Creative with a collaborative spirit
- Customer/guest-first mindset
Work Environment
- Able to sit for long periods of time and use multiple computer screens
- Able to support with logistical planning or attend video shoots or events
- Able to work evenings and weekends as required during Emergency Operations
- Hybrid role with a minimum 3 days in the office.
Compensation
- The base salary offered for this role is $52,000 to $62,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Armstrong Collective’s discretionary bonus program
Eligible Benefits Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:
- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability benefits
- Travel emergency assistance
- Vacation time and sick time
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment
Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.
Please ensure to opt-in for text messages when you apply in order to receive interview updates.
About Rocky Mountaineer
Our reason for working at Rocky Mountaineer is simple – to be the creators of life changing experiences, not just for our guests, but also for our employees. Join us at Rocky Mountaineer and build your career alongside an incredibly talented global team of passionate, energetic, diverse, and fun individuals who have helped to position us as the world-renowned leader in luxury train travel.
With rail routes operating in Western Canada and the American Southwest, Rocky Mountaineer’s team stretches the globe with employees in Canada (BC, AB, ON, QC), the USA, the UK, Australia and New Zealand.
Rocky Mountaineer has received numerous international awards and accolades. We have won thirteen World Travel Awards throughout our history; we were named Best Sustainable Train in 2021 in the Lonely Planet's Best in Travel awards; and are three-time winner of the Best Rail Company category at the Globe Travel Awards. We have been named one of Canada’s Top Small and Medium Employers three years in a row and three-time winner of BC’s Top Employer title. In 2023, we were recognized as a Platinum winner for Deloitte Canada's Best Managed Companies awards program - we have been recognized as a Best Managed Company since 2014 and achieved the award's Gold Standard five times.
Social Media Coordinator
Top Benefits
About the role
Purpose Role Reporting to the Manager, Content Marketing, the Social Media Coordinator plays a key role in engaging and growing our online community across the company’s brands. This role actively builds relationships with followers (past and prospective guests) by delivering timely, on-brand content and expert customer service across all social channels. This includes:
- Fostering community engagement to drive awareness, advocacy, and loyalty
- Creating, curating, distributing, and measuring social content that aligns with brand standards and marketing goals
- Monitoring channels and respond to inquiries to support trip planning and enhance customer experience
- Surface audience insights and support social media growth across owned platforms
Key Areas of Accountability Community Engagement & Customer Support
- Monitor and respond to guest inquiries, comments and reviews for all the brands across all prioritized social media platforms, ensuring timely, brand-aligned communication
- Support the content team with the execution of social contests or brand ambassador initiatives by contributing ideas, producing social media posts, engaging with followers, and fulfilling prizes.
- Surface guest insights, recurring questions and feedback to relevant internal teams to improve the customer journey and inform overarching content strategy
- Monitor, post, and support quickly and efficiently during Emergency Operations as part of the Information Office, potentially including during off-hours
Channel Management & Content Creation
- Write, edit and schedule social media content in alignment with editorial calendar and brand guidelines, ensuring all posts are fact-checked and posted on time
- Support owned-channel campaigns with social media posts in alignment with the overall strategy
- Contribute creative ideas for social-first content for promotions and blog posts that drive engagement and brand storytelling
- Curate and publish user-generated content that reflects the brand’s voice and visual identity
- Collaborate with the content team to adapt B2C content for B2B audiences to support our Partnership Marketing team’s social media initiatives
- Collaborate cross-functionally with other departments (i.e. Guest Experience, Operations, Sales, HR and Marketing teams) to brainstorm social media content ideas
Channel Optimization & Reporting
- Monitor new trends and social media best practices and suggest ideas to integrate them into content to increase user engagement and content effectiveness
- Track and report on assigned channel metrics, providing insights and recommendations in our monthly reporting to optimize future content and engagement strategies
- Keep up to date with changes to platform and social media channels to optimize our processes and output
Administrative Tasks
- Support the wider content and brand marketing team on tasks such as conducting research, fact-checking content pieces, proofreading and organizing our Digital Asset Management System (or other digital repositories)
- Distribute content to internal teams, partners, DMOs, and other stakeholders as required
- Other duties as required
Qualifications Education, Certification, Licenses
- Post-secondary education in marketing (preferably with a digital focus), journalism, communications, new media or public relations
Experience
- Minimum 2+ years of social media marketing experience
- Minimum 1+ years of customer service experience
- Strong working knowledge of content and social media marketing
- Experience in creating, developing, publishing and implementing social and digital content
- Strong understanding of how to use social media platforms (such as Facebook, Instagram, Pinterest, X, and YouTube) for customer service and to drive consumer engagement
- Experience or knowledge of video production, including best practices, what performs well on social channels, and creative ideation
- Experience working with online influencers to produce content that expands social reach and increases word-of-mouth
Skills
- Advanced grammar, spelling and copy-editing skills
- Intermediate to advanced skills in writing and producing channel specific content for social media channels
- Intermediate research skills
- Proficiency with social media management tools (i.e. Sprout Social, Hootsuite, Later or similar)
- Intermediate design and video editing skills (i.e. Canva, Adobe Creative Suite, etc)
- Basic understanding of SEO for social media and experience with analytics platforms (i.e. Google Analytics, Meta Business Suite)
Attributes
- Enthusiastic self-starter with the ability to manage a variety of projects
- Detail-oriented and can work to deadlines, prioritize tasks appropriately and multitask effectively
- Has a strong work ethic with the ability to work independently and in a team environment
- Thirst for knowledge and always keeps up with the latest social trends
- Ability to work well under pressure with multiple projects and timelines
- Proactive, organized, energetic, solution-focused, independent worker
- Creative with a collaborative spirit
- Customer/guest-first mindset
Work Environment
- Able to sit for long periods of time and use multiple computer screens
- Able to support with logistical planning or attend video shoots or events
- Able to work evenings and weekends as required during Emergency Operations
- Hybrid role with a minimum 3 days in the office.
Compensation
- The base salary offered for this role is $52,000 to $62,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Armstrong Collective’s discretionary bonus program
Eligible Benefits Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:
- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability benefits
- Travel emergency assistance
- Vacation time and sick time
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment
Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.
Please ensure to opt-in for text messages when you apply in order to receive interview updates.
About Rocky Mountaineer
Our reason for working at Rocky Mountaineer is simple – to be the creators of life changing experiences, not just for our guests, but also for our employees. Join us at Rocky Mountaineer and build your career alongside an incredibly talented global team of passionate, energetic, diverse, and fun individuals who have helped to position us as the world-renowned leader in luxury train travel.
With rail routes operating in Western Canada and the American Southwest, Rocky Mountaineer’s team stretches the globe with employees in Canada (BC, AB, ON, QC), the USA, the UK, Australia and New Zealand.
Rocky Mountaineer has received numerous international awards and accolades. We have won thirteen World Travel Awards throughout our history; we were named Best Sustainable Train in 2021 in the Lonely Planet's Best in Travel awards; and are three-time winner of the Best Rail Company category at the Globe Travel Awards. We have been named one of Canada’s Top Small and Medium Employers three years in a row and three-time winner of BC’s Top Employer title. In 2023, we were recognized as a Platinum winner for Deloitte Canada's Best Managed Companies awards program - we have been recognized as a Best Managed Company since 2014 and achieved the award's Gold Standard five times.