Senior Manager, Content Marketing
Top Benefits
About the role
Job Title: Senior Manager, Content Marketing
Department: Marketing
Reports To: Vice President, Marketing
Position Status: Full Time, Year Round
About Tourism Whistler
We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.
We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.
What We Offer
We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect.
A few ways that we walk the talk:
Culture & Connection
- Bi-monthly all staff events and departmental team building (the fun kind, we swear)
- Dogs in the office - because work is better with furry friends
- Fun, supportive, and collaborative team environment
Health & Wellness
- Comprehensive health benefits for employees and their dependents, including a Health Spending Account, an Employee Assistance Program and access to wellness tools like Headspace
- A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being.
- An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being
Flexibility
- Nine-day fortnight schedule that supports work-life balance and time to enjoy the beauty of Whistler
- Whistler-based with a hybrid approach: initial in-office training followed by a flexible weekly mix of in-office and remote work, based on team priorities, meetings, and leadership needs
- Paid vacation time (3 weeks as a starting point) to relax, unwind, and adventure
Starting Salary: From $80,000 annually. This is the starting base salary for this role, and with internal equity always considered, the actual salary may be higher depending on a candidate's job-related knowledge, skills, and experience. In addition to the base salary and the benefits highlighted above, this position is eligible for an incentive bonus of up to 15% of the annual salary.
Position Summary
The Senior Manager, Content Marketing is a strategic leader responsible for shaping and executing the brand narrative across Tourism Whistler’s owned channels. This role leads the content marketing team and oversees the development and optimization of content for web, blog, app, and social platforms, with an emphasis on audience-first storytelling, personalization, and performance.
They lead the creation of a dynamic content strategy and editorial calendar, ensure alignment with Tourism Whistler’s brand, seasonal priorities, and business goals, and manage ad hoc digital and web projects that support both marketing and cross-departmental needs. This role also includes a forward-looking mandate to explore and incorporate emerging technologies, including Artificial Intelligence (AI) tools and Generative Engine Optimization (GEO), into content planning, creation, and measurement.
Key Responsibilities
All team members act as Tourism Whistler ambassadors, living our purpose and vision with passion & energy, achievement and respect.
Content Strategy & Editorial Leadership
- Develop and oversee the integrated content marketing strategy and editorial calendar for whistler.com, the Whistler Insider blog, Go Whistler Tours app, and social media channels.
- Champion a data-informed, audience-centric approach to storytelling that reflects Tourism Whistler’s brand and values, while supporting destination marketing objectives.
- Align closely with Communications, Paid Media, and Sales departments to ensure unified messaging across all owned and paid content touchpoints.
- Collaborate with the Travel Media team on the amplification of influencer and earned media content across @GoWhistler channels, ensuring alignment with brand storytelling and seasonal priorities.
Team Leadership & Collaboration:
- Lead, coach, and inspire a high-performing team that includes the Web Editor, Content Editor, Social Media Specialist, Content Marketing Coordinator and Web Designer.
- Foster collaboration across departments and with external partners (e.g., Destination Canada, Destination BC, Tourism Whistler Members) to amplify reach and impact through joint content initiatives.
Digital & Web Management
- Manage ad hoc web and content-related projects, collaborating with IT and cross-functional teams to enhance user experience and support digital innovation.
- Ensure whistler.com and other digital platforms reflect current brand messaging, are optimized for user engagement, and leverage personalization opportunities.
SEO, GEO & Analytics
- Oversee and continuously improve organic search marketing efforts including Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) tactics.
- Use insights from Google Analytics and other data sources to inform content development, measure performance, and refine strategy.
Innovation & AI Integration
- Stay current on emerging content technologies and trends, especially related to AI and automation tools in marketing.
- Identify opportunities to integrate generative AI and content intelligence tools to enhance efficiency, personalization, and storytelling impact.
Budgeting & Planning
- Co-develop annual business plans and KPIs for content marketing, in collaboration with the Vice President, Marketing.
- Manage and forecast the content marketing budget, ensuring strong ROI on content initiatives.
Knowledge, Skills & Abilities
- Minimum 5 years in content marketing, digital marketing, communications, or related roles.
- Demonstrated experience managing cross-functional teams and collaborating across departments and stakeholders.
- Strong leadership, communication, and strategic planning skills.
- Proficiency in content management systems, SEO principles, web publishing, and social media platforms.
- Knowledge of Google Analytics, content performance metrics, and audience segmentation.
- Understanding of the evolving digital content landscape, including personalization, AI content tools, and SEO best practices.
Preferred or Bonus:
- Familiarity or interest in emerging content technologies such as Generative Engine Optimization (GEO), AI writing assistants (e.g., ChatGPT, Jasper), or predictive analytics platforms.
- Experience in tourism, hospitality, or destination marketing.
- A passion for Whistler and its community, culture, and outdoor experiences.
Posting Closing Date: Tuesday, July 22, 2025. Closing date is subject to change based on applicant volume.
About Tourism Whistler
We are a collaborative team, with a passion for where we are and what we do. Together we achieve great things professionally and personally. We enthusiastically strive to create a positive and fulfilling experience for our employees. Our achievement comes from anticipating trends, optimizing resources, and focusing our efforts and performance. We create a workplace that inspires respect, for our people, our partners, and our environment.
We are the official Destination Marketing Organization for the spectacular resort of Whistler, British Columbia. In addition, we operate the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Tourism Whistler's Central Reservations. Our role as a not for profit, member-based organization, is to drive the tourism industry in Whistler and generate business for our members. They look to us for results and as a team, we deliver.
Consistently ranked the number one mountain resort in North America, Whistler features two majestic mountains, epic skiing and snowboarding, four championship golf courses, more than 200 shops, 90 restaurants and bars, accommodation galore, hiking trails, spas and arguably the best mountain bike park in the world. In short, Whistler has everything you will ever need to have the time of your life—and so much more. Now imagine living your life here all year round…
Senior Manager, Content Marketing
Top Benefits
About the role
Job Title: Senior Manager, Content Marketing
Department: Marketing
Reports To: Vice President, Marketing
Position Status: Full Time, Year Round
About Tourism Whistler
We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.
We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.
What We Offer
We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect.
A few ways that we walk the talk:
Culture & Connection
- Bi-monthly all staff events and departmental team building (the fun kind, we swear)
- Dogs in the office - because work is better with furry friends
- Fun, supportive, and collaborative team environment
Health & Wellness
- Comprehensive health benefits for employees and their dependents, including a Health Spending Account, an Employee Assistance Program and access to wellness tools like Headspace
- A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being.
- An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being
Flexibility
- Nine-day fortnight schedule that supports work-life balance and time to enjoy the beauty of Whistler
- Whistler-based with a hybrid approach: initial in-office training followed by a flexible weekly mix of in-office and remote work, based on team priorities, meetings, and leadership needs
- Paid vacation time (3 weeks as a starting point) to relax, unwind, and adventure
Starting Salary: From $80,000 annually. This is the starting base salary for this role, and with internal equity always considered, the actual salary may be higher depending on a candidate's job-related knowledge, skills, and experience. In addition to the base salary and the benefits highlighted above, this position is eligible for an incentive bonus of up to 15% of the annual salary.
Position Summary
The Senior Manager, Content Marketing is a strategic leader responsible for shaping and executing the brand narrative across Tourism Whistler’s owned channels. This role leads the content marketing team and oversees the development and optimization of content for web, blog, app, and social platforms, with an emphasis on audience-first storytelling, personalization, and performance.
They lead the creation of a dynamic content strategy and editorial calendar, ensure alignment with Tourism Whistler’s brand, seasonal priorities, and business goals, and manage ad hoc digital and web projects that support both marketing and cross-departmental needs. This role also includes a forward-looking mandate to explore and incorporate emerging technologies, including Artificial Intelligence (AI) tools and Generative Engine Optimization (GEO), into content planning, creation, and measurement.
Key Responsibilities
All team members act as Tourism Whistler ambassadors, living our purpose and vision with passion & energy, achievement and respect.
Content Strategy & Editorial Leadership
- Develop and oversee the integrated content marketing strategy and editorial calendar for whistler.com, the Whistler Insider blog, Go Whistler Tours app, and social media channels.
- Champion a data-informed, audience-centric approach to storytelling that reflects Tourism Whistler’s brand and values, while supporting destination marketing objectives.
- Align closely with Communications, Paid Media, and Sales departments to ensure unified messaging across all owned and paid content touchpoints.
- Collaborate with the Travel Media team on the amplification of influencer and earned media content across @GoWhistler channels, ensuring alignment with brand storytelling and seasonal priorities.
Team Leadership & Collaboration:
- Lead, coach, and inspire a high-performing team that includes the Web Editor, Content Editor, Social Media Specialist, Content Marketing Coordinator and Web Designer.
- Foster collaboration across departments and with external partners (e.g., Destination Canada, Destination BC, Tourism Whistler Members) to amplify reach and impact through joint content initiatives.
Digital & Web Management
- Manage ad hoc web and content-related projects, collaborating with IT and cross-functional teams to enhance user experience and support digital innovation.
- Ensure whistler.com and other digital platforms reflect current brand messaging, are optimized for user engagement, and leverage personalization opportunities.
SEO, GEO & Analytics
- Oversee and continuously improve organic search marketing efforts including Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) tactics.
- Use insights from Google Analytics and other data sources to inform content development, measure performance, and refine strategy.
Innovation & AI Integration
- Stay current on emerging content technologies and trends, especially related to AI and automation tools in marketing.
- Identify opportunities to integrate generative AI and content intelligence tools to enhance efficiency, personalization, and storytelling impact.
Budgeting & Planning
- Co-develop annual business plans and KPIs for content marketing, in collaboration with the Vice President, Marketing.
- Manage and forecast the content marketing budget, ensuring strong ROI on content initiatives.
Knowledge, Skills & Abilities
- Minimum 5 years in content marketing, digital marketing, communications, or related roles.
- Demonstrated experience managing cross-functional teams and collaborating across departments and stakeholders.
- Strong leadership, communication, and strategic planning skills.
- Proficiency in content management systems, SEO principles, web publishing, and social media platforms.
- Knowledge of Google Analytics, content performance metrics, and audience segmentation.
- Understanding of the evolving digital content landscape, including personalization, AI content tools, and SEO best practices.
Preferred or Bonus:
- Familiarity or interest in emerging content technologies such as Generative Engine Optimization (GEO), AI writing assistants (e.g., ChatGPT, Jasper), or predictive analytics platforms.
- Experience in tourism, hospitality, or destination marketing.
- A passion for Whistler and its community, culture, and outdoor experiences.
Posting Closing Date: Tuesday, July 22, 2025. Closing date is subject to change based on applicant volume.
About Tourism Whistler
We are a collaborative team, with a passion for where we are and what we do. Together we achieve great things professionally and personally. We enthusiastically strive to create a positive and fulfilling experience for our employees. Our achievement comes from anticipating trends, optimizing resources, and focusing our efforts and performance. We create a workplace that inspires respect, for our people, our partners, and our environment.
We are the official Destination Marketing Organization for the spectacular resort of Whistler, British Columbia. In addition, we operate the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Tourism Whistler's Central Reservations. Our role as a not for profit, member-based organization, is to drive the tourism industry in Whistler and generate business for our members. They look to us for results and as a team, we deliver.
Consistently ranked the number one mountain resort in North America, Whistler features two majestic mountains, epic skiing and snowboarding, four championship golf courses, more than 200 shops, 90 restaurants and bars, accommodation galore, hiking trails, spas and arguably the best mountain bike park in the world. In short, Whistler has everything you will ever need to have the time of your life—and so much more. Now imagine living your life here all year round…