Digital Marketing Coordinator - International - FT Support

• (33383)

Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.

We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.

If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

Job Details:
Position Title: Digital Marketing Coordinator
Status: Full-Time Support
Hours: 37.5 hours per week
Faculty/Department: International
Campus/Location: North Campus
Salary: FT Support Payband H (Start $36.29 – Max $42.13)

About the Digital Marketing Coordinator Role:
Reporting to the Associate Director, Integrated International Marketing & Communications, the International Digital Marketing Coordinator plays a key role in strengthening and maintaining Humber’s global digital presence. The role focuses on four core areas: paid digital marketing, social media branding, digital analytics, and web and special projects. The incumbent will be a proactive and data-driven digital marketer with international experience and the ability to deliver compelling, results-oriented campaigns that engage global audiences.

Paid Digital Marketing

The incumbent leads the planning, execution, optimization, and reporting of all paid digital marketing campaigns across platforms such as Google Search and Display, Meta (Facebook and Instagram), LinkedIn, and others. While campaign objectives will be set in consultation with recruiters or the Associate Director, the incumbent is expected to independently determine audience targeting, calls to action, and creative direction. The role requires frequent monitoring and performance tuning, as well as producing actionable campaign reports with clear recommendations.

Social****Media Branding

While day-to-day management of social media is handled by the Digital Marketing Specialist, the incumbent is expected to develop strategic digital content to support paid campaigns and broader engagement goals. The role requires technical fluency in the setup and maintenance of social media platforms, including but not limited to Instagram, YouTube and other regional-specific platforms. The incumbent will also conduct competitor benchmarking, monitor trends, and assist in social media performance reporting. Additionally, the role involves sourcing student testimonials and contributing to the social media calendar to maintain a vibrant, student-centred brand voice.

Digital Analytics

The incumbent is responsible for building and delivering regular and ad-hoc reports using native ad platforms and Google Analytics. Reporting will assess both campaign effectiveness (creative performance, cost-efficiency, audience engagement) and website performance (traffic behaviour, conversion rates, user interaction). The incumbent will translate insights into recommendations that support data-informed decision-making.

Web and Special Projects

As the main point of contact for content updates on the Humber Global website, the incumbent will take a proactive and responsive approach to maintaining up-to-date, user-focused web content. This includes liaising with subject matter experts and identifying outdated information that needs revision. The incumbent will also support special projects such as interactive viewbooks (e.g., through Edukudu), coordinating open house promotion, and working with third-party vendors on international campaigns.

About You:
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success! If this sounds like you, keep reading:

Education
The successful candidate will hold a four (4) year degree or equivalent in the fields of Marketing, advertising, graphic design, communications, journalism, public relations, or related field from a recognized post-secondary educational institution (Bachelor’s degree preferred).

Experience/Skills

• The incumbent will have a minimum of three (3) years of hands-on experience developing and managing digital paid advertising campaigns, including Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram); experience with LinkedIn Ads is an asset.
• Strong analytical mindset with experience using Google Analytics, Meta Ads Manager, and other tools to assess campaign performance and apply data-informed optimizations.
• Strong understanding of paid and organic social media strategy, with the ability to independently and collaboratively plan content calendars, develop platform-specific assets, and set up audience targeting across Meta and LinkedIn when needed.
• Demonstrated ability to create compelling ad copy, landing page content, and web-based materials that align with campaign goals and user needs.
• Proven understanding of web content strategy, SEO fundamentals, and user experience principles related to digital campaigns.
• Experience in the development and coordination of digital marketing collateral, including graphics, short videos, animations, and email campaigns
• Familiarity with HTML, CMS platforms, and email marketing workflows.
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for developing and editing visual content.
• Excellent writing skills with the ability to adapt tone and messaging for different digital platforms and culturally diverse audiences.
• Strong organizational and time-management skills; able to manage multiple priorities and deadlines with a proactive, solutions-oriented approach.
• Demonstrated ability to work independently and as part of a collaborative, fast-paced team.
• Fluency in a second language (Arabic, Farsi, Hindi, Korean, Mandarin, Vietnamese, Portuguese, Russian, or Spanish) is considered a strong asset.
• Event marketing and coordination experience is an asset.

If this sounds like you, we'd love to hear from you! At Humber Polytechnic we don't just accept difference we celebrate it! Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber!

What's in it for you?

• An opportunity to be a part of building Humber's future.
• Be part of a diverse, hard-working, and supportive team.
• Tools and technology that will allow you to succeed at your job.
• Amazing perks!

We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted. Consideration for Support Staff (Article 17 of FT Support Staff and Article 19 of PT Support Staff) positions will be given to internal employees in accordance with the respective Collective Agreements.

Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.

Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify. Humber’s diverse workplace also supports Francophone workers and young workers.

Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment (humanrights@humber.ca).

Hours Per Week 37.5

Position Type FT Support

Payband H

Work Locations North Campus 205 Humber College Blvd. Etobicoke M9W 5L7

Job Family Student Affairs and Services

Deadline to Apply July 20, 2025

Job Posting 7/2/25

Department International