Top Benefits
About the role
Overview
As the Staff Marketing Manager, Conversion Rate Optimization, you'll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels.
You are customer-obsessed, love to solve problems, and aren’t afraid to challenge the status quo.
Please note that this role will be on a hybrid work model of 3x per week in the Toronto office.
What you'll bring
- 8+ years of experience in conversion rate optimization - proven track record of optimizing conversion funnels with data-backed insights
- 6+ years of experience developing website strategy - defining website goals and priorities, identifying opportunities, and managing complex programs to achieve business goals
- 6+ years of experience analyzing web analytics data to understand performance, identify insights, and extract learning outcomes from experiments
- Hands-on experience with self-serve analytics (Adobe Analytics, Google Analytics, Fullstory) and experimentation tools (Optimizely, Adobe Target)
- Creative problem solver with a passion for creating out-of-the-box solutions
- Strong communicator with the ability to influence senior leaders and cross-functional teams
- Ability to work in ambiguity, quickly pivoting on hypotheses and prioritizing the most impactful initiatives
- Ability to thrive on change in a rapidly changing business and fast-paced work environment
- Ability to be a self-starter, pushing initiatives from an idea to execution
- B2B marketing experience is strongly preferred
How you will lead
- Define and communicate a strategic roadmap for the international Mailchimp website that aligns with business objectives, brand positioning, and customer lifecycles
- Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers’ needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends.
- Use A/B testing to continually enhance the web acquisition funnel, striking a balance between bold transformative initiatives and incremental improvements
- Develop strategies to convert customers on a freemium plan to a paid plan by deploying funnel optimization and personalization across owned marketing channels
- Extensive use of web analytics (e.g. pathing & fallout analysis, data mining, feedback/surveys, etc.) to understand user behavior and identify actionable insights
- Collaborate with and influence cross-functional teams, including engineers, designers, data scientists, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals.
- Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success and identify opportunity within the conversion funnel.
- Serve as a growth and conversion rate optimization expert within the company, leading the charge in integrating AI-driven technologies for personalized user experiences.
About Intuit
Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief.
We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.
Top Benefits
About the role
Overview
As the Staff Marketing Manager, Conversion Rate Optimization, you'll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels.
You are customer-obsessed, love to solve problems, and aren’t afraid to challenge the status quo.
Please note that this role will be on a hybrid work model of 3x per week in the Toronto office.
What you'll bring
- 8+ years of experience in conversion rate optimization - proven track record of optimizing conversion funnels with data-backed insights
- 6+ years of experience developing website strategy - defining website goals and priorities, identifying opportunities, and managing complex programs to achieve business goals
- 6+ years of experience analyzing web analytics data to understand performance, identify insights, and extract learning outcomes from experiments
- Hands-on experience with self-serve analytics (Adobe Analytics, Google Analytics, Fullstory) and experimentation tools (Optimizely, Adobe Target)
- Creative problem solver with a passion for creating out-of-the-box solutions
- Strong communicator with the ability to influence senior leaders and cross-functional teams
- Ability to work in ambiguity, quickly pivoting on hypotheses and prioritizing the most impactful initiatives
- Ability to thrive on change in a rapidly changing business and fast-paced work environment
- Ability to be a self-starter, pushing initiatives from an idea to execution
- B2B marketing experience is strongly preferred
How you will lead
- Define and communicate a strategic roadmap for the international Mailchimp website that aligns with business objectives, brand positioning, and customer lifecycles
- Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers’ needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends.
- Use A/B testing to continually enhance the web acquisition funnel, striking a balance between bold transformative initiatives and incremental improvements
- Develop strategies to convert customers on a freemium plan to a paid plan by deploying funnel optimization and personalization across owned marketing channels
- Extensive use of web analytics (e.g. pathing & fallout analysis, data mining, feedback/surveys, etc.) to understand user behavior and identify actionable insights
- Collaborate with and influence cross-functional teams, including engineers, designers, data scientists, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals.
- Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success and identify opportunity within the conversion funnel.
- Serve as a growth and conversion rate optimization expert within the company, leading the charge in integrating AI-driven technologies for personalized user experiences.
About Intuit
Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief.
We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.