Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level C

Job Title

Manager, Recruitment Marketing Strategic Initiatives

Department

Recruitment and Marketing Support | International Student Initiative

Compensation Range

$7,622.83 - $11,886.67 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

July 28, 2025

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Jul 29, 2026

This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

The role of the Manager, Recruitment Marketing Strategic Initiatives is to lead, develop, facilitate, and implement complex multi-stakeholder strategic projects; shape communications and engagement initiatives that support UBC’s international undergraduate recruitment marketing goals generally and; specifically, to advance key initiatives identified in the Strategic Taskforce on Admissions and Recruitment (STAR) report. The role will establish the frameworks that will shape key STAR initiatives:

• Coordinated UBC brand-and-recruitment campaign
• Coordinated faculty engagement in yield marketing
• Parent communication review

To advance these initiatives, the Manager, Recruitment Marketing Strategic Initiatives will work to influence the alignment and coordination between the Recruitment Marketing and Prospective Student Engagement (RMPSE) team, the International Student Initiative (ISI), Enrolment Services (ES) teams, and UBC faculties across both campuses. The position will provide thought leadership to ensure that alignment continues during critical points in the recruitment and yield cycles by working with stakeholders to ensure consistent messaging, user experience, and brand positioning across marketing initiatives that target prospective undergraduate students and applicants - in order to support students as they

navigate their university decision-making journey. In addition to the STAR initiatives identified above, this position will lead efforts to improve faculty engagement in recruitment marketing and facilitate content discovery and cross-campus collaboration through events, information-sharing, and journey-mapping initiatives.

The position will work with faculties to develop awareness and use of a holistic student journey framework to support more efficient marketing and communications.

Organizational Status

The role will report to the Associate Director, Recruitment Marketing and Prospective Student Engagement and will collaborate closely with faculties. The role may require regular coordination with brand teams, recruitment and admissions teams, and external promotional partners.

Work Performed

STAR initiative: Coordinated UBC brand-and-recruitment campaign

• Co-lead a pilot campaign (with UBC Brand and Marketing) that develops a brand campaign strategy with recruitment marketing follow-up.
• Serve as strategic recruitment marketing lead between RMPSE, UBCV Brand, and UBCO Brand.
• Provide analysis and recommendations to improve campaign performance and develop future campaign plans.

STAR initiative: Coordinated faculty engagement in yield marketing

• By providing information and communications services, facilitate ongoing collaboration between recruitment teams, RMPSE, and faculty representatives to enhance recruitment marketing effectiveness.
• Map out the full student user journey (including recruitment/admissions and yield), and deliver this student journey to all stakeholder teams.
• Develop and lead a coordinated approach to yield marketing between RMPSE, faculties, and recruitment teams.
• Organize follow-up meetings throughout the year to ensure continuous feedback and information-sharing between faculties, RMPSE, and recruitment teams.
• Conduct content discovery sessions with faculty when required.
• May lead the development, planning, and execution of an annual recruitment

coordination event, bringing together stakeholders from faculties, RMPSE, admissions, and recruitment teams.

§ Using strong marketing and audience knowledge, create strategic yield and engagement plans targeted to yield and conversion goals.

STAR initiative: Parent communication review

• Lead a review of the role of parent communications in the recruitment and yield cycles, and explore the feasibility of a targeted parent engagement strategy.

• Present findings, make recommendations, provide best practice recommendations, and shape the implementation, as required.

Strategic initiatives coordination and alignment

• Lead collaboration between recruitment teams, faculties, and promotional partner organizations to enhance the effectiveness of recruitment marketing campaigns, serving as the strategic project leader.• Create messaging strategies to maintain consistency in tone, creative approach, and storytelling while distinguishing recruitment messaging from broader brand promotion.

• Coordinate faculty engagement efforts to source student stories, testimonials, and research insights that support recruitment marketing campaigns.

Research and insights

• Gather and synthesize internal qualitative research on the UBC student experience to inform recruitment messaging and yield messaging.
• Collaborate with stakeholders to identify and leverage data on student outcomes (e.g., employment rates, salaries, satisfaction) to strengthen UBC’s recruitment narrative.
• Lead efforts to ensure recruitment messaging is evidence-based and competitive within the higher education landscape.
• Incorporate insights from market trends, industry needs, and student feedback into opportunity analysis.
• Develop framework for evaluating the success of the STAR initiatives and define key performance indicators linked to recruitment marketing and engagement goals.

Consequence of Error/Judgement

This position plays a critical role in supporting UBC’s student recruitment efforts, including making decisions regarding the content of university-wide communications. Poor judgment, misalignment of messaging, or ineffective coordination could impact UBC’s ability to attract students and maintain a strong reputation in an increasingly competitive global education landscape. The incumbent must ensure accuracy, consistency, and strategic alignment in all

communications efforts and STAR initiatives.

Supervision Received

Works independently and autonomously in providing project leadership and in setting marketing and communications strategies within established guidelines, strategic priorities, and KPIs. Reports to the Associate Director, Recruitment Marketing and Prospective Student Engagement and collaborates closely with other marketing and communications professionals. Work is reviewed in terms of effectiveness and alignment with institutional goals, as well as achievement of high professional standards. The role provides thought leadership and strategic

direction within the STAR initiatives.

Supervision Given

May supervise part-time student positions. May also oversee the work of external vendors engaged to work on specific projects.

Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum of six years of related experience, or the equivalent combination of education and experience.

• Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

• Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

Experience in communications, marketing, or public relations, preferably within a large institution or complex organization.

• Experience in facilitation, report writing and presentation.
• Content strategy, journey management, and UX experience required (or not as an asset)
• Strong background in content strategy, storytelling, and recruitment marketing.
• Ability to translate research and data into compelling narratives that support student recruitment goals.
• Familiarity with student recruitment trends, particularly in international education.
• Experience with digital marketing tools, content management systems, and social media analytics.
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Exceptional writing, editing, and strategic communication skills.
• Ability to collaborate effectively across teams, manage relationships with internal and external partners, and build consensus among stakeholder groups.
• Strong analytical skills with experience using research insights to inform marketing and communication strategies.
• Understanding of brand positioning and how to maintain consistency in messaging across different audiences.
• Ability to work independently while also contributing to a highly collaborative team environment.