Get started on an exciting career at Element! Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

Director, Digital Strategy The Director, Digital Strategy role will play a pivotal role in shaping and executing our organization’s digital strategy to drive innovation, automation and growth. Reporting directly to the CDPO, this role will drive critical digital transformation initiatives, optimize digital channels, enhance customer experience and engagement, and cross-functionally create and drive new digital opportunities that will accelerate our growth, in alignment with our strategy.

In This Role, You Will 50% Digital Strategy & Transformation

• Contribute to the development and delivery of the Digital Strategy in collaboration with the SVP, Chief Digital & Products Officer, Commercial, Operations, Technology, Regional and Autofleet teams.

• Enable / drive the go-to-market digital operating model for converting new ideas for features, products, joint ventures, into fully implemented value generating initiatives.
• Establish and actively maintain and socialize the digital product feature backlog ensuring the next best, highest value feature/product is prioritized to come to market.
• Drive, in close partnership with our Operations, IT and Autofleet teams, the constant evolution of our lived client journeys to digitize and reduce client effort in the delivery of our products, enhancing margins and NPS in parallel.

• Actively ingest and share market and competitive intelligence, leveraging internal customer insights / data (e.g., NPS) to identify innovative opportunities for new product development or improve existing products within target markets

30% Digital Client Engagement & Journey Ownership

• Establish and maintain relationships with our Commercial teams to ensure a deep connection to our clients.

• Regularly engage with our clients and with the teams that are actively consuming our digital products and services (Procurement managers, Fleet managers, Branch Managers, Drivers, etc.) to see our products / services in action and to gather feedback.
• Establish the definitions of quality in terms of product completeness and product delivery to inform backlog prioritization and operational performance KPIs.
• Establish a feedback loop to ensure timely and reliable insights are funneled back into the product backlog and being effectively prioritized for action.
• Drive the end-to-end digital client journey, defining and monitoring KPIs for each Product to ensure profitability, consistency and successful delivery to our clients
• Leverage first-hand knowledge of the diversity of client needs to build configurability into our digital products / services that can reduce bespoke customization while still meeting our clients where they need us to be.

20% Business & Stakeholder Management:

• Serve as a key advisor to senior leadership on digital strategy and product enablement.
• Collaborate with cross-functional teams including operations, sales, marketing, IT, and customer service to ensure alignment and support for digital initiatives.
• Present digital strategy plans and progress to executive leadership and stakeholders regularly.
• Manage budgets and resources effectively to maximize return on investment in digital initiatives.
• Prepare business cases and business plans that require organizational capital investment, along with developing and managing KPI’s to track progress and impact of digital strategy and initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology or a related field; MBA or master’s degree preferred
• Minimum 8-10 years of experience in digital strategy or related fields, experience in fleet / transportation highly preferred
• Proven track record of leading successful digital transformation initiatives in complex organizations
• Strong understanding of digital and emerging technologies
• Highly collaborative and capable of influencing at all levels of the organization
• Strong strategic thinking, problem-solving, and analytical abilities

Knowledge & Competencies

• Strong enterprise mindset, financial acumen, and customer centricity to navigate complexity and support the broader growth aspirations of the business, leverages strategic analysis of data to inform business decision making
• Demonstrated ability to transition between strategic and operational aspects to deliver on growth, driving innovation / change to improve the business model
• Demonstrated critical thinker that can offer innovative solutions to meet client needs and provide a consistent and superior customer experience
• Client, supplier and employee centricity with a passion for building long trusting relationships
• Strong understanding of current technologies to drive business strategies and objectives
• Seasoned change agent leader – ability to influence and partner cross-functionally within the organization and externally to drive effective product updates / changes, improve performance outcomes. Strong relationship management capabilities, highly customer focused
• Energetic, flexible, collaborative, and proactive; a developed leader who can positively and productively impact both strategic and tactical financial and administration initiatives
• Exceptional written, oral, interpersonal, and presentation/communication skills and the ability to effectively interface with senior management, customers, and team members
• Strong process improvement skills and demonstrated ability to influence and optimize processes to drive, business synergies and productivity
• Excellent judgement and creative problem-solving skills including negotiation and conflict resolution skills

The hiring base salary range for this position is $133,400 - $183,400 CAD annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.

What’s In It For You

• A culture of innovation, empowerment, decision-making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to talentacquisition@elementcorp.com or call (800) 665-9744.