About the role
Job Description
As a Senior Copywriter, you're the go-to creative problem solver, turning big ideas into bold, engaging brand magic. You know how to juggle deadlines like a pro, delivering top-notch creative with efficiency. Concepts and storytelling aren’t just your job—they’re your passion. You’ve got a knack for making complex ideas feel simple, fresh, and unforgettable. You’re not just about making things sound great (though you do that, too); you craft communication that grabs attention and drives action. Whether it's classic advertising, new-age stunts, or social, you live and breathe creativity. And let’s be real—you’re probably the person everyone turns to for the latest scoop on pop culture, tech, lifestyle, and design trends. Staying ahead of the curve isn’t just second nature—it’s what fuels your work.
What you will do:
- Think big – Dream up bold, breakthrough ideas for a variety of channels. Your concepts won’t just be on-brand—they’ll be impossible to ignore.
- Stay sharp – Dive into briefs, client meetings, and research like a detective hunting for insights. Pay attention to the details that make great work even better.
- Team up – Work hand-in-hand with Art Directors, Designers, and Production partners to turn strategies and ideas into creative gold. Collaboration is key to making the magic happen.
- Defend the work – Present your ideas with confidence, selling clients on the vision and making sure the best creative sees the light of day.
- Make awesome stuff – Bring creative concepts to life across every medium—broadcast, digital, print, and beyond. Keep it fresh, modern, and always in line with the brand’s identity.
- Inspire – Lead the way for junior Copywriters and other team members, making sure every project is executed to perfection.
Who you will be…
- 7+ years of creative agency experience in copywriting.
- A portfolio demonstrating exceptional creativity and the ability to craft ideas (Note: Please include a link to your portfolio in your resume).
- Strong strategic thinker with the ability to ideate.
- Strong writing skills with a wide range and ability to adapt to different brand tones.
- Excellent communication skills, both written and oral.
- Natural storyteller and excellent presentation skills.
- Extremely detail oriented and organized.
- Professional and proactive with the ability to keep cool and think clearly under pressure.
- Experience leading creative projects from start to finish.
- Produced work is a must and select spec ideas acceptable to show thinking
The Company
McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
Notice: Online Hiring Scams
Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.
McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to fraudreport@interpublic.com.
#LI-MC2
#LI-Hybrid
Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.
About the role
Job Description
As a Senior Copywriter, you're the go-to creative problem solver, turning big ideas into bold, engaging brand magic. You know how to juggle deadlines like a pro, delivering top-notch creative with efficiency. Concepts and storytelling aren’t just your job—they’re your passion. You’ve got a knack for making complex ideas feel simple, fresh, and unforgettable. You’re not just about making things sound great (though you do that, too); you craft communication that grabs attention and drives action. Whether it's classic advertising, new-age stunts, or social, you live and breathe creativity. And let’s be real—you’re probably the person everyone turns to for the latest scoop on pop culture, tech, lifestyle, and design trends. Staying ahead of the curve isn’t just second nature—it’s what fuels your work.
What you will do:
- Think big – Dream up bold, breakthrough ideas for a variety of channels. Your concepts won’t just be on-brand—they’ll be impossible to ignore.
- Stay sharp – Dive into briefs, client meetings, and research like a detective hunting for insights. Pay attention to the details that make great work even better.
- Team up – Work hand-in-hand with Art Directors, Designers, and Production partners to turn strategies and ideas into creative gold. Collaboration is key to making the magic happen.
- Defend the work – Present your ideas with confidence, selling clients on the vision and making sure the best creative sees the light of day.
- Make awesome stuff – Bring creative concepts to life across every medium—broadcast, digital, print, and beyond. Keep it fresh, modern, and always in line with the brand’s identity.
- Inspire – Lead the way for junior Copywriters and other team members, making sure every project is executed to perfection.
Who you will be…
- 7+ years of creative agency experience in copywriting.
- A portfolio demonstrating exceptional creativity and the ability to craft ideas (Note: Please include a link to your portfolio in your resume).
- Strong strategic thinker with the ability to ideate.
- Strong writing skills with a wide range and ability to adapt to different brand tones.
- Excellent communication skills, both written and oral.
- Natural storyteller and excellent presentation skills.
- Extremely detail oriented and organized.
- Professional and proactive with the ability to keep cool and think clearly under pressure.
- Experience leading creative projects from start to finish.
- Produced work is a must and select spec ideas acceptable to show thinking
The Company
McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
Notice: Online Hiring Scams
Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.
McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to fraudreport@interpublic.com.
#LI-MC2
#LI-Hybrid
Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.