Here at Human Appeal we have an exciting opportunity for a Marketing Coordinator to join our team based in Mississauga, Ontario. You will join us on a full-time basis as part of an initial 1-year fixed term contract with a view to progressing into a permanent role. In return, you will receive a competitive salary of $63,750 plus benefits.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As Marketing Coordinator, the successful candidate will support the Digital Marketing Manager in the execution of the digital marketing strategy including implementing and managing PPC, social media, email marketing and Human Appeals website development and content, all with a view to meet our audiences needs and therefore increase reach, to acquire and retain donors and ultimately maximize income and support for Human Appeal in Canada.

Key Responsibilities

• Implement digital marketing campaigns to a brief across the full range of online channels in order to build brand awareness, acquire new customers, maximize conversions and achieve engagement and retention
• Support the Digital Marketing Manager in the production of regular reports and evaluations, using insights from Google Analytics, Google search console and other measurement tools to continually review and optimize channel effectiveness and spend
• Monitor and report on website usage via Google Analytics, as well as identifying underperforming areas of the website in terms of visitor numbers, user experience and conversion rates
• Assist the Digital Marketing Manager in the implementation of a rigorous test and learn methodology to optimize online revenue, including testing creative messaging, landing pages and campaigns
• Identify new opportunities and ideas to boost brand awareness and growth through digital channels by undertaking a continuous analysis of the competitive environment and consumer trends to keeping the charity at the forefront of developments in digital marketing
• Maintenance of the Human Appeal Canada website, including the development of new content, optimization of web pages, landing pages, conversion strategies and back-end technical requirements
• Work with the Digital Marketing Manager to plan and implement social media strategies, including content generation to ensure maximize reach, interaction, conversions, engagement and retention
• Implement a tailored email marketing plan for each of our audience segments using Mailchimp
• Maintain Human Appeals profiles and accounts on fundraising platforms such as JustGiving, Virgin Money Giving, BT Donate, Everyday Hero and Launch Good in order to optimize reach, action, conversions and engagement

Skills and Experience

• Minimum 3 years experience in digital marketing is essential
• Experience working at an NGO is desirable
• Experience working in e-commerce is desirable
• MS Office Suite
• Analytical programs such as Google Analytics (GA) and Google Adwords is essential
• Social media monitoring and listening tools such as either Hootsuite, Tweetdeck, Buzzsumo or Klout is essential
• Experience in website management and maintenance and Content Management Systems (CMS) is desirable
• Photoshop or any design program is desirable
• Email marketing platforms, including Mailchimp, is desirable
• Working with People
• Delivering Results and Meeting Stakeholders Needs
• Adapting and Responding to Change
• Creating and Innovating
• Presenting and Communicating Information
• Relating and Networking

Education, Certifications, and Languages

• Degree-educated in a relevant field e.g. Digital Marketing
• Fluent English is essential. Additional languages e.g. Arabic, Urdu, are desirable

We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success, please click "apply" to become our Marketing Coordinator- we would love to hear from you!

Disclaimer: Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time.

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A Little Bit About Human Appeal…

We have a high staff satisfaction rating of 4 out of 5 on Glassdoor! Heres why:

What our CEO Says:

We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differences, as well as our common humanity

Dr Mohamed Ashmawey

What our Staff Say:

At Human Appeal, each one of us has the opportunity to influence others. If you are prepared to challenge yourself there are no limits, so come and make it happen!

Simon, Systems and Reporting Manager

I have been working at Human Appeal for many years! I believe in the cause we are working for. I believe in the charity sector and I believe in the reward we get for helping our fellow human beings in desperate need

Insaf, Finance Lead

Working as a fundraiser, every day is different. It can be challenging, but when youre working tirelessly and raising funds to help those in need, its an amazing feeling

Adnan, Fundraising Coordinator

I saw an opportunity to assist in helping people across the world with the excellent work Human Appeal carries out. I enjoy working with so many talented people in a fast-moving environment

Steve, Procurement Manager

Our Greatest Achievements Include:

• Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship program has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials.
• Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistans worst flooding in a decade during its last monsoon season.
• Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gazas water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.
• Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations.

COME AND JOIN THE FAMILY click apply today!