Job Title: Vice President, Brand Partnerships  

Location: Ontario, Canada

Reports to: Chief Revenue Officer (CRO)

Who We Are

Join the Movement That's Changing the Way Canadians Shop

At Caddle, we’re on a mission to democratize User Generated Content (UGC)

in Canada—starting with Ratings & Reviews. We believe that every Canadian shopper deserves easy access to authentic product feedback, and that this content should be owned by brands and retailers

, not locked behind paywalls or gatekept by third parties.

That’s where we come in. Caddle is Canada’s #1 third-party collector of Ratings & Reviews.

We bridge the gap between review collection and syndication

, helping brands generate high-quality, first-party reviews from our proprietary member panel, then distributing that content across a broad network to reach Canadian shoppers wherever they browse and buy.

You’ll be helping to reshape the future of retail content in Canada.

We’re looking for a mission-driven, relationship-first sales leader

who’s passionate about the shopper experience and energized by the fast pace of B2B2C SaaS. You’ll play a critical role in growing our Ratings & Reviews business—connecting with brands, building long-term partnerships, and ensuring Canadian shoppers hear real voices, not just marketing.

If you're inspired by innovation, ready to challenge the status quo in retail and CPG, and want to work alongside a team that punches above its weight. Caddle is calling.

Let’s revolutionize Ratings & Reviews in Canada, together.

Why Choose Caddle?

At Caddle, every team member holds the reins of impact. We foster a collaborative and supportive environment that celebrates achievements big and small.

• Partnering with Global Giants

  : Rub shoulders with the likes of PepsiCo, Unilever, Walmart, and P&G as Caddle’s trusted collaborator.

• Vibrant Company Culture

  : From quarterly town halls to monthly team rendezvous, we prioritize fun and engaging social gatherings to cultivate a robust company culture.

• Flexibility & Remote Work

  : Embrace a fully remote work environment, allowing you the freedom to balance priorities between work and home life.

• Results-Driven Approach

  : Join a data-centric organization, where measurable outcomes pave the way for exponential growth.

• Shared Success

  : Our annual bonus programs and share options ensure that everyone shares in Caddle’s triumphs as we soar to new heights.

Your Role: Vice President, Brand Partnerships

At Caddle, our executive team thrives on unravelling intricate business puzzles with a blend of creativity, curiosity, and zeal. We are searching for an adept VP of Brand Partnerships to help spearhead our sales strategies, foster strategic alliances, and drive revenue growth. Your primary focus will revolve around the realms of Fast Moving Consumer Goods (FMCG) and Retail, expanding existing partnerships while charting new territories with prospective clients.

Responsibilities

• Collaborate with the executive team to craft and execute current and future account-based sales & marketing  strategies.
• Cultivate and nurture relationships with existing and potential clients, steering them toward mutual growth.
• Harness your network and creative campaigns to prospect new opportunities and expand our market reach.
• Champion strategic initiatives like selling reviews as a subscription service (RaaS), driving swift adoption across target segments.
• Foster a culture of innovation and uphold Caddle’s core values, igniting creativity within the team and client base.
• Oversee and manage your revenue pipelines in Hubspot, adjusting tactics to surpass growth objectives.
• Act as a liaison between clients and the executive team, driving successful contract negotiations.

Qualifications

• A proven track record of leadership spanning over 5+ years, with a focus on revenue generation.
• Experience selling and building strategic account partnerships in an Account Based Marketing/Sales Model
• Demonstrated success in driving revenue through innovative product development, strategic marketing, and fruitful partnerships in the Account-based model.
• Proficiency in developing and executing business strategies, backed by a keen eye for metrics-driven decision-making.
• Previous experience in a retail, brand, or sampling company is highly valued and will be a great asset.

Caddle’s Culture

• Purpose:

  Help brands win market share.

• Vision:

  Be a trusted provider of strategic consumer data and insights to the largest and most respected brands.

• Mission:

  Deliver a transparent, engaging and efficient marketplace that empowers consumers to exchange data for value. Leverage marketplace data to deliver impactful insights to brands.

• Value Statement:

  At Caddle, we are fully engaged in delivering our purpose, vision, and mission. We are optimistic, passionate, and curious problem solvers operating with urgency. We respect and empower each other through honesty and vulnerability. Our focused growth mindset allows us to leverage our industry-leading consumer platform to deliver game-changing data to our clients while surprising and delighting our members.

• Core Values:

• GROWTH – we are growth-focused for our company, our people, and the industries we serve.

• EXCELLENCE – we strive to deliver the best solutions for our clients, experience for our members, and environment for our team.

• AGILITY – we approach challenges and opportunities with urgency, passion, and curiosity.

• EFFICIENCY – we pursue efficiencies, small and large, in everything we do at Caddle.

• COLLABORATION – we work respectfully, honestly, and authentically with our team, members, and our clients.