Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here. TrendMicro.com

Location: Candidate must reside in Ottawa, ON.

Position Summary As a Product Marketing Manager at Trend Micro, you will play a pivotal role in driving the success of our cybersecurity platform, Trend Vision One. This position requires a dynamic individual who excels in cross-functional and cross-regional collaboration, building strong internal and external relationships, and taking initiative to adapt and pivot in a fast-paced, ever-evolving environment.

You will lead the development and execution of comprehensive go-to-market plans, including product positioning, launch strategies, and sales enablement materials. Additionally, you will create compelling messaging and content that effectively communicates the value and differentiation of our cybersecurity solutions to various audiences including customers, partners, analysts, and more.

This role requires a strong understanding of technology as well as storytelling and marketing skills. We are looking for a candidate that takes initiative, likes to try new things, and work as a team. Expect to travel up to 10% of the time and have some meetings outside of your standard working hours.

Key Responsibilities

• Strategic Go-to-Market Planning: Collaborate with product managers on all aspects of the product launch, ensuring a successful release and adoption. Drive the development and execution of comprehensive go-to-market strategies for new product launches and updates.
• Collaborate with cross-functional teams to define target markets, positioning, pricing, and promotional tactics, ensuring a successful market entry and sustained growth.
• Messaging: Develop and refine clear, compelling messaging that effectively communicates the unique value propositions and differentiators of our cybersecurity platform. Ensure consistency across all marketing channels and materials, tailoring messages to resonate with various target audiences, including customers, partners, and industry influencers.
• Field Enablement: Support the development and delivery of training materials, sales tools, and resources that empower our field teams and partners to effectively sell and support our products.
• Content Creation: Lead the creation of high-quality content that supports marketing campaigns and sales efforts. This includes whitepapers, case studies, webinars, videos, web pages, and more to educate and engage our audience, demonstrating the effectiveness and benefits of our cybersecurity solutions.
• Analyst Relations: Working closely with our Industry Analyst Relations team, build and maintain strong relationships with industry analysts to ensure they are well-informed about our products and strategies. Support briefings, inquiries, evaluations, and research engagements to influence analyst reports and gain valuable insights that can shape our market positioning and product development.
• Corporate Communications: Collaborate with the corporate communications team to align product marketing efforts with broader company narratives and objectives. Support the development of press releases, blog posts, and other communications that highlight product launches, updates, and successes, enhancing our brand reputation and visibility in the cybersecurity industry.

Key Qualifications

• Experience: 7+ years of experience with technical marketing or product management in Enterprise Cybersecurity. Experience in product marketing or product management is required.
• Education: Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment. Willingness to learn and adapt to new challenges and opportunities.
• Communication: Excellent verbal and written communication skills. Ability to evangelize messages to customers, analysts, sellers, and more.
• Customer Focus: Passion for understanding and solving customer problems.
• Collaboration: Proven ability to work effectively with cross-functional teams. Good interpersonal skills and the ability to influence others.
• Creativity: Leverage your creative thinking to develop innovative go-to-market strategies and messaging that capture the attention of our target audience in a competitive market.
• Critical Thinking and Problem Solving: Utilize your strong critical thinking skills to analyze market trends, customer feedback, and competitive landscapes, identifying key insights that drive strategic decisions. Approach challenges with a problem-solving mindset, developing effective solutions that address complex issues and enhance our product marketing efforts.

DEI Commitment Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Group benefits program with health and dental coverage
• Telehealth Virtual Health Services
• Life Insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Critical Illness Insurance
• Mental Health Wellness Program
• Wellness Incentive Program
• Retirement Savings Programs with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

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Trend Micro Canada has been recognized as one of the National Capital Region's Top Employers. If you're curious to learn more, click the link below to discover why joining Trend Micro could be the perfect career move for you: Trend Micro Top Employer

Be Passionate. Be Innovative. Be a Trender. Trend Micro Canada is committed to fair and equitable compensation practices. The salary range for this role is CAD $135,000.00 – $175,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

No sponsorship will be provided for work permit applications or renewals for this position now or in the future.

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.