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Art Director - CRM

Accenture7 days ago
Hybrid
Senior Level
full_time

About the role

We Are:

Accenture Song is the world’s largest tech-powered creative group. We accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of culture through the unlimited potential of creativity, technology and intelligence—both human and artificial. Visit us at: www.accenture.com/song

You Are:

We are looking for an innovative, forward-thinking, and highly skilled Art Director to join our Creative team. Someone who is proactive, self-motivated, and inspirational candidate with solid visual design capabilities and a comprehensive understanding of how brands can express themselves across an ecosystem. You will concept and design solutions as part of an interdisciplinary agency team that includes strategists, writers, designers, data/analysts, technology, media, and studio production specialists.

The Work:

  • Working under the direction of a Creative Director and often in partnership with a writer, you will own visual concepts and solutions that solve an array of creative challenges while maintaining or developing optimal design workflow.

  • Oversee and be hands-on in the creation of visual designs and systems, typography, logos, icons, and more, and apply design principles such as color, typography, photographic selection, organizing elements, and usability.

  • Conceptualize and design CRM solutions that are on brief, on brand, and leverage brand style guides and strategic principles, including:

    • Designing engaging email campaigns, from custom creative to template-based executions.
    • Developing creative for loyalty programs, membership communications, and personalized user journeys.
    • Creating digital direct marketing assets such as SMS, push notifications, and dynamic banners.
    • Applying data-driven insights to design dynamic and personalized creative solutions.
    • Concept, assign, and direct designers, production staff, and vendors to fulfill the creative vision.
  • Prepare flawless deliverables for handoff to developers, producers, and clients.

  • Present and defend solutions to other creatives, account leaders, and clients.

  • Thrive on interdisciplinary collaboration with copywriters, designers, project managers, strategists, and development teams.

  • Communicate with clients and internal teams in an effective and professional manner.

Here’s What You’ll Need:

  • 5+ years of design experience in B2C client work.

  • 5+ years of work experience in an agency environment.

  • Portfolio or samples of work demonstrating smart, brand-building designs and executions, compelling visual solutions, and design and interactive experiences, including:

    • CRM examples that showcase your knowledge and creativity in the space.
    • Print/OOH work that showcases your design skills.
    • Any additional work that shows your creative approach to problem-solving.
  • A track record of diverse experiences and an understanding of current visual trends with a current aesthetic sensibility.

  • Strong written and verbal communication skills.

  • Excellent presentation and public speaking skills.

  • Expert in Adobe Creative Cloud (Photoshop, InDesign, etc.) and Figma.

  • Experience in all media platforms – digital, social, film, longform content, and print.

  • Ability to multitask, manage simultaneous projects, and meet tight deadlines in a fast-paced, ever-changing environment.

  • Experience using GenAI as part of your workflow.

  • Expertise in strategic brainstorming, brand design, and campaign development.

  • Comfortable presenting and defending work to internal teams and clients.

  • A minimum of a high school diploma or GED is required for this position.

Bonus Points if You Have:

  • Bachelor’s degree in design, visual arts, advertising, digital media, or a related field.
  • Participated in new business initiatives.
  • Photo/video shoot direction experience.

About Accenture

Business Consulting and Services
10,000+

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.

We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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