Why is this role important?

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Digital, Media & Loyalty we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems to make a significant and lasting impact on Canadians.

The Impact you’ll make

The Online Grocery team is responsible for building and growing the online grocery business across all Loblaw brands. Reporting to the Senior Director, Marketing & Growth, the Senior Marketing Manager will be responsible for planning and executing marketing initiatives to drive awareness, acquisition, and retention for our online grocery business. If you are a marketer with a passion for digital and a knack for using data to drive planning and make decisions, this role could be for you.

What you’ll do

• Plan and execute marketing & growth tactics across digital and non-digital marketing channels.
• Develop and execute initiatives driving awareness, acquisition, and retention of online grocery customers.
• Collaborate with creative and media teams to plan and execute marketing campaigns.
• Partner with internal digital product teams to plan, scope, and deliver new initiatives.
• Analyze campaign performance data to optimize marketing strategies and improve ROI.
• Leverage A/B testing and data insights to optimize communication strategies across owned and paid channels.
• Manage multiple stakeholders and ensure alignment across teams.
• Develop internal partnerships with other marketing & business teams to advance business unit goals.
• Own campaign performance reporting and deliver strategic insights for senior leadership.

Who you are

• A strategic thinker with an analytical mindset and a creative approach.
• Creative and adaptable, with the ability to thrive in a fast-paced environment.
• Comfortable with change and ambiguity, and able to navigate a complex organization.
• A collaborative team player with excellent relationship-building skills.
• Keen attention to detail while maintaining a clear focus on broader business goals.

What you’ve done

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in full-funnel marketing, with a focus on digital and online channels.
• Leveraged customer data, experimentation (e.g., A/B testing), and segmentation to inform strategy and execution.
• Executed complex marketing programs with multiple cross-functional stakeholders.
• Planned and executed social media strategy.
• Managed and optimized marketing budgets.
• Experience in e-commerce, loyalty programs, and/or retail within an omnichannel organization is an asset.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

How You’ll Succeed:

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.