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Product Marketing Manager

Remote
CA$63,441 - CA$77,539/yearly
Senior Level

About the role

Who you are

  • Aignment with Pagefreezer’s Core Values
  • Product Marketing Experience: 4+ years in a B2B SaaS product marketing role, with proven success in GTM strategy, sales enablement, and positioning across multiple product lines - bonus points if it's a compliance related product
  • Strategic Insight & Execution: Ability to lead market segmentation, buyer research, and GTM planning with a deep understanding of how to position products for competitive advantage
  • Cross-Functional Influence: Experience aligning senior stakeholders across Product, Sales, and Marketing through data, storytelling, and clear communication
  • Sales Enablement: Expertise in building sales enablement frameworks and tools that directly influence pipeline velocity and deal outcomes
  • Market & Competitive Intelligence: Proven ability to gather, synthesize, and act on insights from the market, competitors, and customer base to inform strategy
  • Effective Communicator: Strong storytelling and presentation skills, with comfort representing the company externally and aligning leadership internally
  • Writing Skills: Experienced in marketing copy creation and editing across various platforms
  • Technical Proficiency: Confident using tools like HubSpot CRM, HubSpot Marketing Suite, Google Workspace, and Excel
  • Independent and Proactive: Ability to work independently in a remote setting while maintaining strong collaboration with cross-functional teams
  • Project Management Skills: Adept at managing multiple projects simultaneously while meeting deadlines, budgets, and quality expectations
  • AI and Automation Experience: Experience using or experimenting with AI tools (e.g., ChatGPT and Gemini,) to improve productivity, solve problems, or streamline workflows

What the job involves

  • We are seeking a strategic and driven Product Marketer to help shape the positioning, messaging, and go-to-market strategy of our products
  • This role sits at the intersection of marketing, product, sales, and customer success, and is critical to driving product adoption, revenue growth, and customer engagement
  • As a Product Marketer, you will own the voice of the customer, translate technical capabilities into compelling benefits, and ensure that both internal and external stakeholders understand and value what our products can do
  • Understand the market: Dive deep into customer needs, industry trends, and the competitive landscape to uncover opportunities and guide strategy
  • Craft the story: Develop clear, compelling messaging and positioning that speaks to our audience and sets us apart
  • Launch with impact: Lead go-to-market plans for product and feature launches, aligning marketing, sales, and product teams to hit the ground running
  • Enable sales success: Create the tools and training materials sales needs to confidently tell our product story and close deals faster
  • Boost Demand: Collaborate with demand generation and content marketing to engage and convert prospects
  • Product Ambassador: Represent Pagefreezer at webinars and events, and champion the product story internally and externally

About Pagefreezer Software

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