Top Benefits
About the role
Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®.
At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.
Our Company remains rooted in the values established at our founding and as defined by our Basic Beliefs and Our Commitment to Each Other. For more information about our Company, visit jmsmucker.com.
Position Title Insights Manager
Reports To Senior Manager, Integrated Media and Intelligence
Location: Markham, Ontario - Hybrid
Position Summary As the Insights Manager, the incumbent will lead the development of the Consumer, Brand, and industry insights capability for JM Smucker. Working independently, this person will own insight management, elevating the organization’s overall strategic planning and decision-making capabilities. Cross-functional work will be done in strong partnership with the marketing & sales teams across all categories to help in establishing brand & retailer thought leadership.
Responsibilities include executing the research learning plan, based on the business needs. As well as providing thought leadership to marketing & sales to help brand growth.
Essential Job Functions Summary
- Provides input to the development of the Annual Research Plan: identifies information needs based on the business plans, determines research approach and budget required, ensuring alignment with key brands and retailer priorities
- Helps to identify consumer trends and growth opportunities for brands/business
- Provides strategic counsel to marketing communications strategies through Smucker ICP (Integrated Communications Planning).
- Is the voice at the table for consumer insights, bringing their point of view, while understanding the needs of the business
- Provides consumer insights and trend summaries, which help identify headwinds that could affect our business plans
- Identifies research needs and appropriate methodologies/analyses to address those, reviewing historical data (where applicable) and proactively recommends research needed
- Actively seeks and applies leading industry practices regarding new research techniques and approaches.
- Identifies ‘best in class’ research partners and manages partners to gain best value/best return on investment.
- Leverages multiple data sources to craft compelling consumer narratives that enhance brand & retailer thought leadership
- Supports efforts to institutionalize trend tracking & monitoring to ensure consumer insights are leveraged across the company.
Qualifications
- Degree, diploma or relevant experience
- 5-7 years of experience in market research
- Strong understanding of existing, proven, and emerging research methodologies
- General understanding of Nielsen syndicated data
- Skilled in analyzing complex data sets and synthesizing findings into actionable insights.
- Developed ability to network with Insight and Research Partners and agencies.
- Strong inter-personal and communication skills
- Understanding of marketing and consumer product sales and business needs and processes; ability to interpret data and research to guide actionable insights
- Strong presentation, project management and problem solving skills
- Demonstrated proficiency in both critical thinking and attention to detail
- Solid experience working with teams, preferably cross-functional teams
- Strong initiative and ability to work independently
We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.
Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.
About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Smucker's® Uncrustables®, Smucker's®, Hostess®, Voortman®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society.
Top Benefits
About the role
Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®.
At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.
Our Company remains rooted in the values established at our founding and as defined by our Basic Beliefs and Our Commitment to Each Other. For more information about our Company, visit jmsmucker.com.
Position Title Insights Manager
Reports To Senior Manager, Integrated Media and Intelligence
Location: Markham, Ontario - Hybrid
Position Summary As the Insights Manager, the incumbent will lead the development of the Consumer, Brand, and industry insights capability for JM Smucker. Working independently, this person will own insight management, elevating the organization’s overall strategic planning and decision-making capabilities. Cross-functional work will be done in strong partnership with the marketing & sales teams across all categories to help in establishing brand & retailer thought leadership.
Responsibilities include executing the research learning plan, based on the business needs. As well as providing thought leadership to marketing & sales to help brand growth.
Essential Job Functions Summary
- Provides input to the development of the Annual Research Plan: identifies information needs based on the business plans, determines research approach and budget required, ensuring alignment with key brands and retailer priorities
- Helps to identify consumer trends and growth opportunities for brands/business
- Provides strategic counsel to marketing communications strategies through Smucker ICP (Integrated Communications Planning).
- Is the voice at the table for consumer insights, bringing their point of view, while understanding the needs of the business
- Provides consumer insights and trend summaries, which help identify headwinds that could affect our business plans
- Identifies research needs and appropriate methodologies/analyses to address those, reviewing historical data (where applicable) and proactively recommends research needed
- Actively seeks and applies leading industry practices regarding new research techniques and approaches.
- Identifies ‘best in class’ research partners and manages partners to gain best value/best return on investment.
- Leverages multiple data sources to craft compelling consumer narratives that enhance brand & retailer thought leadership
- Supports efforts to institutionalize trend tracking & monitoring to ensure consumer insights are leveraged across the company.
Qualifications
- Degree, diploma or relevant experience
- 5-7 years of experience in market research
- Strong understanding of existing, proven, and emerging research methodologies
- General understanding of Nielsen syndicated data
- Skilled in analyzing complex data sets and synthesizing findings into actionable insights.
- Developed ability to network with Insight and Research Partners and agencies.
- Strong inter-personal and communication skills
- Understanding of marketing and consumer product sales and business needs and processes; ability to interpret data and research to guide actionable insights
- Strong presentation, project management and problem solving skills
- Demonstrated proficiency in both critical thinking and attention to detail
- Solid experience working with teams, preferably cross-functional teams
- Strong initiative and ability to work independently
We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.
Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.
About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Smucker's® Uncrustables®, Smucker's®, Hostess®, Voortman®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society.