About the role
Date posted: July 16, 2025
Location: Based out of the office in Markham, ON (National Role)
Reports To: Ultrasound Business Unit (BU) Manager
Job Type: Full-time, Permanent
Canon Medical Systems Canada (CMSCA) is a leading worldwide provider of high-quality diagnostic imaging systems and comprehensive medical solutions looking for a highly capable Product Specialist – Ultrasound located in Toronto, Ontario. The product specialist will be responsible for covering the Greater Toronto Area.
In this position, the product specialist will play a key cross-functional role within the Ultrasound Business Unit, acting as a clinical and strategic resource across Canada. This individual will support high-priority projects, product launches, internal training, and advanced customer support. While this role is national in scope, it functions as a specialized overlay to the regional application specialist structure. The product specialist will represent Canon Medical Systems Canada in a professional manner at all times. This position collaborates effectively with CMSCA corporate and regional resources to achieve profitable revenue growth with customer satisfaction. As a member of CMSCA, this person will be an integral team player in the promotion of our ultrasound equipment to hospitals and private institutions.
Major Responsibilities
Sales & Tender Support
- Provide ultrasound product and modality expertise in response to RFPs and tenders;
- Collaborate with sales and marketing teams to refine positioning of key features based on customer needs;
- Maintain customer profiles, including key decision-makers and site-specific needs;
- Support the preparation and validation of RFPs in collaboration with Account Managers and the Ultrasound BU Manager;
- Assist Account Managers in translating clinical value into strategic product positioning to support the sales process.
Strategic Initiatives & Product Lifecycle
- Actively contribute to product launches, including pre-launch training, positioning, and go-to-market preparation;
- Collect, organize, and summarize field-based feedback (technical or clinical) in a structured format for the BU Manager to relay to global HQ;
- Support strategic marketing efforts via webinars, workshops, and conference planning;
- Track market trends and competitor activities, as well as share relevant insights with the Ultrasound BU Manager to inform strategic planning.
Internal Enablement & Training
- Collaborate with the Ultrasound Application Manager and BU Manager to assess learning needs and deliver training for the sales and application teams;
- Develop and update product training materials to ensure consistent knowledge across Canada;
- Promote team skill development aligned with evolving market trends and innovations;
- Develop and maintain product presentations, sales tools, and training materials tailored to internal teams and customer engagements.
Product Support & Field Expertise
- Provide advanced ultrasound product support directly to clinical users and internal stakeholders;
- Deliver high-level demos, product evaluations, and supplementary clinical support as needed;
- Support the Ultrasound Business Unit Manager and broader team by contributing clinical and product knowledge on advanced ultrasound features as needed, particularly for strategic projects or specialized customer support;
- Participate in post-sales activities including follow-up training and workflow optimization in collaboration with the clinical applications team.
Regulatory & Quality Compliance
- Ensure compliance with company policies and quality procedures;
- Document and support field requests related to cleaning protocols and regulatory needs;
- Track and communicate needs for product improvement that may have direct sales impact.
Qualifications
- Certified Sonographer in Canada (required);
- Minimum 10 years of experience in ultrasound, preferably in both clinical and industry settings;
- Proven track record as an Ultrasound Application Specialist is highly desirable;
- Languages: English required; French proficiency preferred or willingness to develop bilingual skills over time;
- Technical Proficiency: strong working knowledge of Microsoft Office (PowerPoint, Excel, Word);
- Comfortable with virtual communication platforms (e.g., Teams, Zoom);
- Soft skills: excellent communication and interpersonal skills;
- Strategic thinker with the ability to synthesize information and communicate clearly across teams;
- Self-motivated and comfortable working independently in a national role;
- Strong organizational skills and attention to detail.
Additional Information
- Frequent national travel is expected, including site visits, training sessions, and conference support;
- This position does not include direct reports but requires leadership and influence within a collaborative team;
- This role will evolve with time and business needs, offering potential pathways into greater product management or strategic roles.
About Canon Medical Systems
Canon Medical offers a full range of diagnostic medical imaging solutions including CT, MR, X-Ray, Ultrasound and Healthcare Informatics across the globe. In line with our Made for Life philosophy, patients are at the heart of everything we do. Our mission is to provide medical professionals with solutions that support their efforts in contributing to the health and wellbeing of patients worldwide. Our goal is to deliver optimum health opportunities for patients through uncompromised performance, comfort and safety features.
At Canon Medical we work hand in hand with our partners – our medical, academic and research community. We build relationships based on transparency, trust and respect. Together as one, we strive to create industry-leading solutions that deliver an enriched quality of life.
About the role
Date posted: July 16, 2025
Location: Based out of the office in Markham, ON (National Role)
Reports To: Ultrasound Business Unit (BU) Manager
Job Type: Full-time, Permanent
Canon Medical Systems Canada (CMSCA) is a leading worldwide provider of high-quality diagnostic imaging systems and comprehensive medical solutions looking for a highly capable Product Specialist – Ultrasound located in Toronto, Ontario. The product specialist will be responsible for covering the Greater Toronto Area.
In this position, the product specialist will play a key cross-functional role within the Ultrasound Business Unit, acting as a clinical and strategic resource across Canada. This individual will support high-priority projects, product launches, internal training, and advanced customer support. While this role is national in scope, it functions as a specialized overlay to the regional application specialist structure. The product specialist will represent Canon Medical Systems Canada in a professional manner at all times. This position collaborates effectively with CMSCA corporate and regional resources to achieve profitable revenue growth with customer satisfaction. As a member of CMSCA, this person will be an integral team player in the promotion of our ultrasound equipment to hospitals and private institutions.
Major Responsibilities
Sales & Tender Support
- Provide ultrasound product and modality expertise in response to RFPs and tenders;
- Collaborate with sales and marketing teams to refine positioning of key features based on customer needs;
- Maintain customer profiles, including key decision-makers and site-specific needs;
- Support the preparation and validation of RFPs in collaboration with Account Managers and the Ultrasound BU Manager;
- Assist Account Managers in translating clinical value into strategic product positioning to support the sales process.
Strategic Initiatives & Product Lifecycle
- Actively contribute to product launches, including pre-launch training, positioning, and go-to-market preparation;
- Collect, organize, and summarize field-based feedback (technical or clinical) in a structured format for the BU Manager to relay to global HQ;
- Support strategic marketing efforts via webinars, workshops, and conference planning;
- Track market trends and competitor activities, as well as share relevant insights with the Ultrasound BU Manager to inform strategic planning.
Internal Enablement & Training
- Collaborate with the Ultrasound Application Manager and BU Manager to assess learning needs and deliver training for the sales and application teams;
- Develop and update product training materials to ensure consistent knowledge across Canada;
- Promote team skill development aligned with evolving market trends and innovations;
- Develop and maintain product presentations, sales tools, and training materials tailored to internal teams and customer engagements.
Product Support & Field Expertise
- Provide advanced ultrasound product support directly to clinical users and internal stakeholders;
- Deliver high-level demos, product evaluations, and supplementary clinical support as needed;
- Support the Ultrasound Business Unit Manager and broader team by contributing clinical and product knowledge on advanced ultrasound features as needed, particularly for strategic projects or specialized customer support;
- Participate in post-sales activities including follow-up training and workflow optimization in collaboration with the clinical applications team.
Regulatory & Quality Compliance
- Ensure compliance with company policies and quality procedures;
- Document and support field requests related to cleaning protocols and regulatory needs;
- Track and communicate needs for product improvement that may have direct sales impact.
Qualifications
- Certified Sonographer in Canada (required);
- Minimum 10 years of experience in ultrasound, preferably in both clinical and industry settings;
- Proven track record as an Ultrasound Application Specialist is highly desirable;
- Languages: English required; French proficiency preferred or willingness to develop bilingual skills over time;
- Technical Proficiency: strong working knowledge of Microsoft Office (PowerPoint, Excel, Word);
- Comfortable with virtual communication platforms (e.g., Teams, Zoom);
- Soft skills: excellent communication and interpersonal skills;
- Strategic thinker with the ability to synthesize information and communicate clearly across teams;
- Self-motivated and comfortable working independently in a national role;
- Strong organizational skills and attention to detail.
Additional Information
- Frequent national travel is expected, including site visits, training sessions, and conference support;
- This position does not include direct reports but requires leadership and influence within a collaborative team;
- This role will evolve with time and business needs, offering potential pathways into greater product management or strategic roles.
About Canon Medical Systems
Canon Medical offers a full range of diagnostic medical imaging solutions including CT, MR, X-Ray, Ultrasound and Healthcare Informatics across the globe. In line with our Made for Life philosophy, patients are at the heart of everything we do. Our mission is to provide medical professionals with solutions that support their efforts in contributing to the health and wellbeing of patients worldwide. Our goal is to deliver optimum health opportunities for patients through uncompromised performance, comfort and safety features.
At Canon Medical we work hand in hand with our partners – our medical, academic and research community. We build relationships based on transparency, trust and respect. Together as one, we strive to create industry-leading solutions that deliver an enriched quality of life.