Who you are

• The right candidate will thrive on building programs and strategies from the ground up in new regions
• Experience in B2B enterprise software (cybersecurity is a plus)
• Experience executing high performing demand, field, digital and partner marketing programs
• Startup or high-growth company background
• Comfortable building programs and strategies from the ground up in a fast-paced environment
• 10+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company for an international market
• Proven track record of owning pipeline targets and delivering measurable results
• Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products)
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes
• Excellent communication, collaboration, and leadership skills

What the job involves

• The Director, International Marketing, is responsible for developing and executing the global marketing strategy to support international pipeline growth, brand visibility, and market penetration in Europe
• This highly visible, strategic, and cross-functional role will align global campaigns with local market insights and ensure consistent brand messaging across markets
• Tailor and execute demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments
• Partner with sales leadership in region to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources
• Maintain brand consistency while adapting messaging for local markets
• Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels
• Partner with corporate marketing, product marketing, BDRs, and sales to align programs and messaging
• Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops
• Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency
• Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for your region
• Manage and optimize regional budgets for maximum ROI
• Key Success Metrics:
• Marketing sourced and influenced ARR
• Qualified pipeline generated (quality and quantity of SQLs/Opportunities)
• Marketing ROI

Benefits

• A Remote Native Global Team - As a remote first, completely distributed team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
• Health & Wellness - We offer comprehensive health benefits to meet you and your family’s needs, including 100% covered Medical, Dental and Vision insurance for you and all your dependents.
• Competitive Compensation Packages - We offer competitive compensation packages with equity, depending on position, along with a generously matched retirement plan, unlimited PTO, paid sick time and holidays
• Future Planning & Time Off - We offer paid time off to take care of yourself! Relax and recharge on us. We also include paid parental leave, short & long term disability insurance, life insurance and more