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Email Marketing Specialist

Mindlance8 days ago
Toronto, Ontario
Senior Level
contract

About the role

Job Role: Salesforce Email Marketing Developer

Duration: 12 Months

Location: Toronto, ON

Job Description :

  • Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance and deployment.
  • Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge.
  • Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer experience and internal/external workflows.
  • Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates.
  • Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.
  • Develop with Distributed Marketing content blocks for emails sent with Distributed Marketing.
  • Establish and maintain email best practices while adhering to RBC Wealth Management brand standards.
  • Create and update new or existing email templates/journeys
  • Collaborate on documentation and organization of the Salesforce Marketing Cloud Ecosystem
  • Work closely with the Manager of Digital Messaging to create efficiencies and automations for email campaigns

Mindlance is an equal-opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and a work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process

About Mindlance

Staffing and Recruiting
1001-5000

Founded in 1999, Mindlance is one of the largest diversity-owned staffing firms in the US and has been on SIA’s list of Fastest Growing US Staffing Firms for 10 years. Mindlance has also been recognized as one of the consistently best performing partners to industry-leading MSP programs including Allegis, Kelly, TAPFIN, PROUnlimited, Pontoon, GRI, WorkforceLogiq and Agile-1.

What started with contingent staffing has developed to a comprehensive portfolio of workforce solutions. Along with industry specific, talent-centric staffing across a range of specializations- Technology, Engineering, Scientific, Clinical Research, Digital, Creative, Marketing, Profession, Mindlance provides Managed Recruitment services- RPO and Direct + Diverse Sourcing, and Pay+ Services- EoR/Payroll, IC Compliance and AoR.

Mindlance is also generating alternative talent pipelines that prioritize diversity through three Diverse Talent Acceleration offerings: (1) RebootTalent, a diverse returning talent acceleration service (2) Mindlance Diversphere, a private diverse talent pool aggregated from a network of diversity partnerships and (3) Quintrix Solutions, an upskilling recruit-train-deploy service.

With a year-over-year growth rate of 20% and an annual revenue of over $400 million and growing, the Mindlance story is one of calculable achievement, made meaningful by the commitment to grow a mindful way that creates balance in the work and societal ecosystem. Visit www.mindlance.com to learn more about us and our latest job openings.

STAFFING INDUSTRY ANALYSTS RECOGNITIONS: Fastest Growing U.S. Staffing Firms (2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011) Largest U.S. Staffing Firms (2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015) Largest Diversity-Owned U.S. Staffing Firms (2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015) Largest IT Staffing Firms (2022, 2021, 2020, 2019, 2018, 2017) Largest Clinical & Scientific Staffing Firms (2022, 2021, 2020, 2019, 2018, 2017)