Demand Generation Marketer

On-Target Earnings : $70,000–$80,000

Location : Kelowna, BC (In-person)

Benefits : Health · Dental · Unlimited PTO · Real Impact · Team Culture That Actually Feels Like One

👋 About Martell Media

At Martell Media, we’re on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset.

2️⃣ Build the people…we build people, the people build the business.

3️⃣ Simple scales…we scale with simplicity, not complexity.

🧭 What to Expect When You Apply

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast

💼 About the Role

You’ll be the performance engine behind our growth, owning the acquisition funnel from ad click to lead conversion. From paid traffic to landing pages, your north star is simple: revenue from qualified leads.

This role is made for someone obsessed with direct-response strategy, funnels, data, and creative that drives action.

🧾 What You’ll Be Responsible For

Paid Media & Traffic Strategy

• Launch and scale campaigns across Meta, Google/YouTube, LinkedIn, and TikTok
• Test hooks, offers, and angles across platforms
• Own budgets, ROAS, CPL, CAC targets

Copy, Funnels & Conversion

• Write high-converting ad copy, emails, landing pages, and VSL scripts
• Build funnels (lead magnets, tripwires, webinars, book-a-call sequences)
• Optimize every touchpoint for max conversions

Data, Analytics & Reporting

• Own reporting for CAC, LTV, payback period, velocity, attribution
• Present weekly performance and insights
• Maintain clean data across GA4, Meta Ads, HubSpot, etc.

Collaboration & Project Ownership

• Work cross-functionally with Creative, Sales, and Product Marketing
• Manage freelancers or agencies when needed
• Document what works and turn it into repeatable systems

🧠 What You Bring

Required

• 3–5 years in performance or growth marketing
• Proven record scaling paid campaigns to hit ROAS/CAC goals
• Experience with Meta Ads, Google Ads, and a funnel CRM (e.g., HubSpot, GoHighLevel, ClickFunnels)
• Killer copy instincts + data mindset
• Strong portfolio of funnels or campaigns that led to sales

Preferred

• Experience marketing high-ticket offers ($5K+)
• Meta Blueprint or Google Ads certified
• Familiarity with “Buy Back Your Time” or similar growth frameworks
• Light creative chops (video or design skills a plus)

✨ You’ll Thrive Here If You…

• Own your numbers and love being judged on results, not effort
• Write killer copy that blends clarity, urgency, and psychology
• Enjoy spreadsheet deep-dives as much as creative brainstorming
• Thrive in a fast-paced, high-output environment
• Are hungry for more than a job, you want a mission

🌲 Why Kelowna?

People move here for the views. They stay for the vibe . Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine