THE OPPORTUNITY:

DIRECTOR OF SALES & MARKETING

REPORTS TO GENERAL MANAGER

THE COMPANY:

Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an opportunity to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.

With over 75 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 70 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

THE HOTEL:

The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection

Exactly Like Nothing Else

For over a century, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection has welcomed travelers to an exquisite stay in New Brunswick. Located in historic St. Andrews, voted as Canada's top destination by USA Today, the resort is unique in its offerings: an idyllic seaside town with locally authentic dining & shops, the region's warmest swimming at Katy's Cove beach and award-winning whale watching, all at our doorstep. Featuring 233 luxury Guestrooms, five dining outlets, an award-winning 18-hole golf course, full conference center and spa, The Algonquin is the centerpiece of Maritime hospitality.

Under the stewardship of InnVest, Canada's largest owner & operator of hotels, significant investments are currently underway including a thoughtful reimagining of all Guestrooms, restaurants & public spaces as well as the construction of a new Nordic Spa, supporting our year-round offerings. Since 1889, The Algonquin has led the way for Canadian resort innovation - join us as we embark on our second century of authentic Maritimes hospitality.

Be where you can do your best work, Begin your purpose, Belong to an amazing global team, and Become the best version of you.

THE ROLE:

In this role, you’ll use your knowledge of regional trends, actively respond to financial performance, provide strategic direction for the sales team, and ensure achievement of short and long term goals. You’ll direct and lead your team to achieve budgeted top-line revenues. Accountable for Sales and Marketing budget to assure appropriate spend. Act as the hotel ambassador by establishing relationships with the community to increase the hotel’s exposure. Work tactically with the Director of Revenue Management, Digital Marketing team to ensure a strategically symbolic relationship between all disciplines.

ACTIVITIES:

The duties of the Director of Sales & Marketing include, but are not limited to the following:

• Strategist for Sales, Marketing and Profitability Initiatives;

• Develop and implement a marketing plan and budget to achieve established sales objectives;

• Manage turnover and work in parallel with the General Manager to maximize sales and profits and establish a pricing and selling price strategy;

• Provide the team with resources, training, coaching and moral support to do a good job. Provide orientation and ongoing development support, ensuring that training programs are consistent with individual career goals;

• Coach and energize the sales force in order to create a sales culture within a team of competent, efficient and united members who want to maximize their abilities;

• Act as a coach who is able to challenge and empower the team in revenue growth;

• Participate in internal and external business activities and lead the managers of the different market segments;

• Implement Marriott marketing programs. Maximize regional and national resources while taking responsibility for the results of the hotel;

• Provide overall hotel marketing leadership with revenue generation initiatives and revenue generation initiatives and ROI controls;

• Establish public relations links in the various markets and ensure the representation of the hotel in the feeder markets through partnerships and participation in events in order to keep the hotel at the top of the list;

• Ensures teamwork with department heads as a sales and marketing specialist. Maintain open communication with regional, national and corporate teams;

• Prepare weekly, monthly, quarterly and annual reports as required;

• Assume responsibility for other tasks as required.

COMPETENCIES WE ARE SEEKING:

• Bachelor's degree in Hotel Administration or Business preferred.

• Minimum 5 years of sales experience.

• Marriott Brand Experience an asset

• Excellent verbal and written communication skills, computer literacy

• Ability to inspire, lead and develop a team by example.

• Act as owner of the hotel and communicate a clear sense of strategy and purpose.

• Well organized, detail oriented with excellent follow-up.

• Must possess excellent communication skills both internally and externally.

• Ability to convert vision into specific and tangible actions to benefit the hotel.

• Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.

• Ability to adapt rapidly to evolving market dynamics and needs.

• You’re thoughtful, with strong selling skills, and you emulate the Marriott Autograph Culture.

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.