Who you are

• We’re looking for a strategic and analytical Technical Product Marketing Manager to join Ada’s growing marketing team
• 5+ years of experience in product marketing, competitive intelligence, technical marketing, developer advocate, product evangelist, or sales engineering within a B2B SaaS environment
• Strong technical acumen: comfortable interpreting technical documentation, demo products, and extract technical differentiators to identify opportunities for Ada
• Demonstrated success in building and scaling competitive intelligence programs and resources that influence enterprise GTM strategies
• Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights
• Collaborative, curious, and self-driven—able to manage competing priorities in a fast-paced environment
• Knowledge of AI and customer service technologies is a strong plus

What the job involves

• In this role, you’ll be the go-to expert on both our technical value proposition and competitive landscape
• You’ll shape how we position our platform for technical buyers and decision-makers, while also driving Ada’s competitive intelligence function to help us maintain our position as the leading AI customer service platform
• This is a high-impact role at the intersection of product, sales, and marketing—ideal for someone who can speak the language of developers and decision-makers, while turning competitive signals into actionable go-to-market (GTM) strategies
• Go-to-Market & Positioning: Lead technical positioning and messaging for Ada’s platform emphasizing product differentiators to technical audiences and executive buyers. Translate product features into compelling, customer-centric value propositions
• Demonstrate Product Value: Create compelling demos that highlight product capabilities and use cases for various industry verticals
• Lead competitive intelligence: Develop and manage a robust competitive intelligence program, including tracking industry trends, monitoring competitor activities, and analyzing market dynamics. Deliver quarterly competitive landscape reports with actionable insights
• Build & maintain battlecards: Create and continuously update competitive battlecards, positioning guides, and objection-handling resources, ensuring 80%+ adoption rate among sales teams and regular updates every quarter
• Strategic insights: Deliver actionable insights and recommendations based on competitive analysis to inform go-to-market strategies, product roadmaps, and executive decision-making
• Cross-functional collaboration: Partner closely with Product, Sales, Enablement, and Marketing teams to embed competitive insights into campaigns, messaging, and product strategies
• Thought leadership: Stay ahead of industry trends in AI, automation, and customer experience technologies to position Ada as an innovative leader. Publish 4 (one per quarter) thought leadership reports annually

The application process

• Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position

Benefits

• Generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan
• Flexible work schedule
• Digital first, fully remote with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities