Ecommerce Merchandiser
About the role
JOB TITLE: Ecommerce Merchandiser
POSITION STATUS: Permanent
DEPARTMENT: eCommerce
LOCATION: Montreal
Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Reporting to the Ecommerce Merchandise Manager, the Ecommerce Merchandising Specialist will play a key role in shaping how travellers discover and book unforgettable experiences. You take the initiative, ask the right questions, and constantly look for ways to enhance our site, from optimizing product listings to analyzing performance insights.
What You'll Be Doing Product & Content Management
- Build and maintain engaging, accurate listings for vacation packages, tours, and travel services.
- Ensure all product content pricing, descriptions, categories, and images are complete and correct in both English and French.
- Detect and resolve issues proactively, whether it's a missing image or a product that isn't displaying properly.
Site Optimization & Analytics
- Monitor the performance of merchandising features using tools like Google Analytics and BI platforms.
- Collaborate with the Analytics team to ensure key components (highlight components, product placements, badging, search, etc.) are properly tagged and tracked in GA for accurate reporting.
- Analyze user behavior and site metrics to identify friction points and opportunities for improvement.
- Participate in A/B testing and other experiments to validate ideas and support data-driven decisions.
Search Widget & Destination Activation
- Ensure all destinations (countries, cities, landmarks) are correctly activated and return results in search.
- Serve as the gatekeeper of the destination structure within the CMS, ensuring consistency and accuracy.
Cross-Team Collaboration
- Work closely with Product, IT, Revenue Management, Content, and Creative teams to align priorities and seasonal campaigns with regards to product assortment
- Support initiatives such as product badging, promotional banners, and curated travel collections that inspire our customers.
- Assist the Ecommerce Merchandise Manager with special tasks and high-impact projects.
Quality Assurance & Troubleshooting
- Run regular audits to ensure an optimal experience across desktop and mobile.
- Proactively identify and resolve layout, content, or technical issues before they impact users.
- Ensure the on-site experience matches the expectations set by marketing efforts.
Reporting & Insights
- Produce monthly reports that provide actionable insights
- Highlight successes, identify areas for improvement, and recommend next steps.
Stay on top of ecommerce trends, competitor activity, and evolving customer behaviors.
What You Bring To The Team
- 1+ years of ecommerce merchandising experience, ideally in the travel or hospitality sector.
- A problem-solving mindset and a sharp eye for patterns in data.
- Familiarity with ecommerce platforms, CMS tools, and analytics/reporting software.
- Strong communication and collaboration skills—you take initiative and work well cross-functionally.
- Bilingualism in English and French is a strong asset.
About Air Canada Vacations
Vacances Air Canada est une filiale en propriété exclusive d’Air Canada, la société aérienne nationale du Canada et le plus grand fournisseur de services passagers réguliers pour les vols intérieurs, et du Canada vers les principales destinations internationales. Forte d’un accès privilégié à l’important réseau d’Air Canada, Vacances Air Canada propose des correspondances au départ de plus de 65 villes canadiennes. Ainsi, nos clients peuvent moduler leurs forfaits et profiter au maximum de leurs vacances.
Air Canada Vacations is a wholly-owned tour operator of Canada’s national flag carrier, Air Canada, the country’s largest provider of scheduled passenger services within Canada and from Canada to international destinations. Air Canada Vacations benefits from unique access to Air Canada’s extensive network, offering connecting flights from over 65 Canadian cities. This allows our customers to have the flexibility they need to build their own packages to make the most of their vacations.
Ecommerce Merchandiser
About the role
JOB TITLE: Ecommerce Merchandiser
POSITION STATUS: Permanent
DEPARTMENT: eCommerce
LOCATION: Montreal
Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Reporting to the Ecommerce Merchandise Manager, the Ecommerce Merchandising Specialist will play a key role in shaping how travellers discover and book unforgettable experiences. You take the initiative, ask the right questions, and constantly look for ways to enhance our site, from optimizing product listings to analyzing performance insights.
What You'll Be Doing Product & Content Management
- Build and maintain engaging, accurate listings for vacation packages, tours, and travel services.
- Ensure all product content pricing, descriptions, categories, and images are complete and correct in both English and French.
- Detect and resolve issues proactively, whether it's a missing image or a product that isn't displaying properly.
Site Optimization & Analytics
- Monitor the performance of merchandising features using tools like Google Analytics and BI platforms.
- Collaborate with the Analytics team to ensure key components (highlight components, product placements, badging, search, etc.) are properly tagged and tracked in GA for accurate reporting.
- Analyze user behavior and site metrics to identify friction points and opportunities for improvement.
- Participate in A/B testing and other experiments to validate ideas and support data-driven decisions.
Search Widget & Destination Activation
- Ensure all destinations (countries, cities, landmarks) are correctly activated and return results in search.
- Serve as the gatekeeper of the destination structure within the CMS, ensuring consistency and accuracy.
Cross-Team Collaboration
- Work closely with Product, IT, Revenue Management, Content, and Creative teams to align priorities and seasonal campaigns with regards to product assortment
- Support initiatives such as product badging, promotional banners, and curated travel collections that inspire our customers.
- Assist the Ecommerce Merchandise Manager with special tasks and high-impact projects.
Quality Assurance & Troubleshooting
- Run regular audits to ensure an optimal experience across desktop and mobile.
- Proactively identify and resolve layout, content, or technical issues before they impact users.
- Ensure the on-site experience matches the expectations set by marketing efforts.
Reporting & Insights
- Produce monthly reports that provide actionable insights
- Highlight successes, identify areas for improvement, and recommend next steps.
Stay on top of ecommerce trends, competitor activity, and evolving customer behaviors.
What You Bring To The Team
- 1+ years of ecommerce merchandising experience, ideally in the travel or hospitality sector.
- A problem-solving mindset and a sharp eye for patterns in data.
- Familiarity with ecommerce platforms, CMS tools, and analytics/reporting software.
- Strong communication and collaboration skills—you take initiative and work well cross-functionally.
- Bilingualism in English and French is a strong asset.
About Air Canada Vacations
Vacances Air Canada est une filiale en propriété exclusive d’Air Canada, la société aérienne nationale du Canada et le plus grand fournisseur de services passagers réguliers pour les vols intérieurs, et du Canada vers les principales destinations internationales. Forte d’un accès privilégié à l’important réseau d’Air Canada, Vacances Air Canada propose des correspondances au départ de plus de 65 villes canadiennes. Ainsi, nos clients peuvent moduler leurs forfaits et profiter au maximum de leurs vacances.
Air Canada Vacations is a wholly-owned tour operator of Canada’s national flag carrier, Air Canada, the country’s largest provider of scheduled passenger services within Canada and from Canada to international destinations. Air Canada Vacations benefits from unique access to Air Canada’s extensive network, offering connecting flights from over 65 Canadian cities. This allows our customers to have the flexibility they need to build their own packages to make the most of their vacations.