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About The Role As an Associate, Director of Strategy you'll be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities, and robust program management skillset to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization.

Responsibilities

• Strategic Campaign Development, Optimization, Operational Excellence

• Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
• Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable.
• Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
• Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue.
• Apply strategic optimizations including AMP carousel integration and the application of Generative AI (GenAI) images to enhance campaign effectiveness.
• Champion efforts to increase marketing contactability rates, by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.
• Support the strategic direction and execution of "Micro Moments" campaigns, leveraging seasonal events to drive share of wallet through personalized messaging.
• Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.
• Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management.
• Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders.
• Facilitate seamless cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts.
• Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis.
• Partner closely with legal and local counsel to ensure campaign compliance and meet localization requirements across various countries and regions.

About You The essentials:

• 8+ years of experience
• Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods.
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes.
• Proven track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals.
• Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance.
• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.

This role offers a unique opportunity to make a significant impact by blending your strategic vision with hands-on program leadership. If you're passionate about driving growth through innovative marketing campaigns and thrive in a dynamic, collaborative environment, this is your chance to shape the future of our advertising initiatives and see your strategies come to life. Join us and be at the forefront of creating truly impactful, globally scaled marketing programs.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission. Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws. What We Offer Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status. Salary Range$100,000—$115,000 CAD

About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.