Sr. Director, Premium Sales & Service
About the role
Position: Sr Director, Premium Sales & Service
Department: Ticket & Premium Sales & Service
Reports to: VP, Ticket & Premium Sales & Service
POSITION SUMMARY:
The Sr Director, Premium Sales & Experience for Canucks Sports & Entertainment will be a big dreamer with a broad vision who enjoys creating a growth-oriented team focused on revenue maximization. This role leads the development and implementation of strategic plans for the sales and service of suites, ticketed clubs, and experiences at Rogers Arena, including new product innovation.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Exceed annual revenue target and delivers recurring revenue growth
- Work with the VP of Ticketing & CRO to build a strategic plan to maximize revenue from premium sales for the Vancouver Canucks (NHL), Vancouver Warriors (NLL), and live events at Rogers Arena, including designing new Premium products, pricing, and product optimization, creating a high-energy sales culture, and developing the Canucks Sports & Entertainment (CSE) sales, experience, and retention strategies
- Implement proactive outbound approach amongst the Premium Sales team to foster new business development leads and build a pipeline for future premium expansion at Rogers Arena
- Lead premium experience innovation, launching new products such as multiple brand-new club spaces located on the 200 Level and 400 level of Rogers Arena
- Develop pricing and packaging for suite leases, rentals, and all Rogers Arena clubs
- Partner with Marketing team to create best-in-class materials to showcase the unique hosting opportunities available through CSE
- Work with Sr. Managers to execute and measure sales/renewal plans for all clubs and suites
- Work with Sr. Manager/Team Lead, Premium Experience to develop and implement service initiatives
- Identify new team members and lead training and development efforts; create learning curriculum for all premium team members in Vancouver and Abbotsford
- Continue to build on existing relationships and develop new prospect relationships
- Assist the team with growing key premium accounts into ticket products, partnership opportunities (for businesses), and other CSE or Aquilini Group opportunities
- Monitor all hockey, lacrosse, and live entertainment suite availability daily, regularly report sales results and forecasts to CSE leadership
- Work closely with CSE executive team and ownership on initiatives that affect the budget and strategic objectives of the organization
- Actively monitor all elements of the sports, entertainment, leisure, and service industries for inspiration from best practices that can be utilized in our business
REQUIRED EXPERIENCE AND QUALIFICATIONS:
- At least 5 to 7 years' experience in premium product sales, preferably in sports
- Experience leading a team, including hiring and training/development
- Polished presentation skills, with an ability to think and react to situations confidently
- Excellent relationship building and communication skills
- Creative and innovative team player with cooperative attitude
- A go-getter personality, with drive and initiative to succeed
- Assertive, persistent, and results-oriented
- Ability to adapt and re-prioritize based on sales needs
- A proven dedication to outstanding client service
- Strong proficiency with MS Office (Word, Excel, PowerPoint)
- Superior attention to detail and strong organizational and administrative skills
- Excited to work extended hours, including evenings and weekends
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.
About Canucks Sports & Entertainment (CSE)
Looking to work in an environment like no other? One where our fans and guests are everything to us and it's our vision that they have an extraordinary experience every time they enter our arena – whether it's their first, second, or 100th time here. At Canucks Sports & Entertainment, our vision is to be the premier sports and entertainment company in North America. We strive to WIN-THRILL-CONNECT, by challenging ourselves to be the best, creating memories, and making a lasting difference.
If you are a customer-focused, enthusiastic individual, passionate about delivering outstanding service and creating unforgettable guest experiences, we encourage you to apply for a spot on our team. Vacancies are available in many exciting roles throughout our company.
Please see www.canucks.com/jobs for all current opportunities.
The Vancouver Canucks are a National Hockey League team based in Vancouver, British Columbia (www.canucks.com).
The Canucks play their home games at Rogers Arena which has a capacity of 18,910. Francesco Aquilini is the Chairman & Governor, Patrik Allvin is the General Manager, and Rick Tocchet is the Head Coach.
The Canucks joined the league in 1970 as an expansion team. The club has retired six players' jerseys in their team history—Stan Smyl, Trevor Linden, Markus Naslund, Pavel Bure, and Henrik and Daniel Sedin, the majority of whom served as team captains and held the all-time team point-scoring lead at one point in their careers.
Sr. Director, Premium Sales & Service
About the role
Position: Sr Director, Premium Sales & Service
Department: Ticket & Premium Sales & Service
Reports to: VP, Ticket & Premium Sales & Service
POSITION SUMMARY:
The Sr Director, Premium Sales & Experience for Canucks Sports & Entertainment will be a big dreamer with a broad vision who enjoys creating a growth-oriented team focused on revenue maximization. This role leads the development and implementation of strategic plans for the sales and service of suites, ticketed clubs, and experiences at Rogers Arena, including new product innovation.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Exceed annual revenue target and delivers recurring revenue growth
- Work with the VP of Ticketing & CRO to build a strategic plan to maximize revenue from premium sales for the Vancouver Canucks (NHL), Vancouver Warriors (NLL), and live events at Rogers Arena, including designing new Premium products, pricing, and product optimization, creating a high-energy sales culture, and developing the Canucks Sports & Entertainment (CSE) sales, experience, and retention strategies
- Implement proactive outbound approach amongst the Premium Sales team to foster new business development leads and build a pipeline for future premium expansion at Rogers Arena
- Lead premium experience innovation, launching new products such as multiple brand-new club spaces located on the 200 Level and 400 level of Rogers Arena
- Develop pricing and packaging for suite leases, rentals, and all Rogers Arena clubs
- Partner with Marketing team to create best-in-class materials to showcase the unique hosting opportunities available through CSE
- Work with Sr. Managers to execute and measure sales/renewal plans for all clubs and suites
- Work with Sr. Manager/Team Lead, Premium Experience to develop and implement service initiatives
- Identify new team members and lead training and development efforts; create learning curriculum for all premium team members in Vancouver and Abbotsford
- Continue to build on existing relationships and develop new prospect relationships
- Assist the team with growing key premium accounts into ticket products, partnership opportunities (for businesses), and other CSE or Aquilini Group opportunities
- Monitor all hockey, lacrosse, and live entertainment suite availability daily, regularly report sales results and forecasts to CSE leadership
- Work closely with CSE executive team and ownership on initiatives that affect the budget and strategic objectives of the organization
- Actively monitor all elements of the sports, entertainment, leisure, and service industries for inspiration from best practices that can be utilized in our business
REQUIRED EXPERIENCE AND QUALIFICATIONS:
- At least 5 to 7 years' experience in premium product sales, preferably in sports
- Experience leading a team, including hiring and training/development
- Polished presentation skills, with an ability to think and react to situations confidently
- Excellent relationship building and communication skills
- Creative and innovative team player with cooperative attitude
- A go-getter personality, with drive and initiative to succeed
- Assertive, persistent, and results-oriented
- Ability to adapt and re-prioritize based on sales needs
- A proven dedication to outstanding client service
- Strong proficiency with MS Office (Word, Excel, PowerPoint)
- Superior attention to detail and strong organizational and administrative skills
- Excited to work extended hours, including evenings and weekends
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.
About Canucks Sports & Entertainment (CSE)
Looking to work in an environment like no other? One where our fans and guests are everything to us and it's our vision that they have an extraordinary experience every time they enter our arena – whether it's their first, second, or 100th time here. At Canucks Sports & Entertainment, our vision is to be the premier sports and entertainment company in North America. We strive to WIN-THRILL-CONNECT, by challenging ourselves to be the best, creating memories, and making a lasting difference.
If you are a customer-focused, enthusiastic individual, passionate about delivering outstanding service and creating unforgettable guest experiences, we encourage you to apply for a spot on our team. Vacancies are available in many exciting roles throughout our company.
Please see www.canucks.com/jobs for all current opportunities.
The Vancouver Canucks are a National Hockey League team based in Vancouver, British Columbia (www.canucks.com).
The Canucks play their home games at Rogers Arena which has a capacity of 18,910. Francesco Aquilini is the Chairman & Governor, Patrik Allvin is the General Manager, and Rick Tocchet is the Head Coach.
The Canucks joined the league in 1970 as an expansion team. The club has retired six players' jerseys in their team history—Stan Smyl, Trevor Linden, Markus Naslund, Pavel Bure, and Henrik and Daniel Sedin, the majority of whom served as team captains and held the all-time team point-scoring lead at one point in their careers.