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Senior Paid Channels Manager

EcoVadis16 days ago
London, Toronto
Senior Level

Top Benefits

Flexible hybrid working model
Learning and development
Wellness programs

About the role

Who you are

  • 8+ years of digital marketing, paid marketing, or equivalent experience
  • Proven experience running ABM, paid social, SEM and video campaigns for enterprise SaaS products with a focus on driving enterprise leads
  • Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement
  • Proven leadership experience with a focus on team growth and development
  • Experience with paid media tools and platforms, such as Hubspot, LinkedIn, Demandbase, SalesForce and Google Analytics 4
  • A unique perspective on how to drive value for SaaS
  • The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance
  • Familiarity with incrementality testing, attribution methods

What the job involves

  • Marketing at EcoVadis isn't about ads or campaigns—it’s about making change happen. It’s the art of telling a story that resonates so deeply, it drives action
  • We solve real problems for our customers, showing up with empathy, clarity, and value
  • By leveraging data and insights, we create connections that matter—emotional, intellectual, and practical
  • It’s not just about growth; it’s about igniting movements, inspiring industries, and making a difference
  • Marketing isn’t the side act; it’s the stage, the spotlight, and the script. It’s how we bring our purpose to life and leave a mark that matters
  • As a leader in the growth marketing team, you will be pivotal to setting up and scaling digital marketing capabilities and campaigns designed to drive growth in a B2B SaaS environment.. The ideal candidate is data-driven, results-oriented, and excels at cross-functional collaboration and team development
  • Build & scale marketing campaigns to maximize efficient new user growth for existing and new paid channels, including paid search (SEM), social, display, programmatic, and retargeting
  • Set -up and launch ABM strategy and campaigns target key accounts, regions and customer profiles
  • Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics
  • Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks
  • Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts
  • Develop team members through coaching, feedback, and training; remove roadblocks to support performance and growth
  • Work cross-functionally with analytics, creative, sales, solutions marketing, and regional marketing teams
  • Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value
  • Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions
  • Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation
  • Manage email nurture and retargeting efforts to maximize reach and nurture prospects through the sales funnel
  • Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals

Benefits

  • Flexible hybrid working model
  • Learning and development
  • Wellness programs
  • Sustainability events and community involvement
  • Budget to furnish your home office
  • Peer recognition program
  • Employee-led resource groups
  • Referral bonus

About EcoVadis

Information Services
1001-5000

EcoVadis is a purpose-driven company dedicated to embedding sustainability intelligence into every business decision worldwide. With global, trusted and actionable ratings, businesses of all sizes rely on EcoVadis’ detailed insights to comply with ESG regulations, reduce GHG emissions, and improve the sustainability performance of their business and value chain across 220 industries in 180 countries. Leaders like Johnson & Johnson, L’Oréal, Unilever, LVMH, Bridgestone, BASF and JPMorgan are among 130,000+ businesses that use EcoVadis ratings, risk, and carbon management tools and e-learning platform to accelerate their journey toward resilience, sustainable growth and positive impact worldwide. Discover what life at EcoVadis looks like: linkedin.com/showcase/life-at-ecovadis & check our latest job opportunities: ecovadis.com/careers.