POSITION DESCRIPTION:

The Market Manager for Canada holds full responsibility for driving field sales performance across the region, overseeing wholesale distribution partners and managing manufacturer’s rep agencies to deliver revenue growth and market share expansion. This role is focused exclusively on sales execution and acts as the face of the company in the field, building strong relationships with customers, coaching reps, and ensuring brand presence and availability across key channels. The Market Manager works cross-functionally with internal teams to align on pricing, inventory, and promotional programs that support territory growth goals.

ROLES & RESPONSIBILITIES:

Sales Leadership:

• Drive sales performance across all Canadian regions by setting clear goals and regularly monitoring territory performance.
• Implement strategic initiatives to increase revenue and grow market share year over year.

Wholesale Account Management:

• Manage and grow relationships with key wholesale partners, ensuring alignment on objectives and execution plans.
• Facilitate regular business reviews and joint planning sessions to drive sell-in and sell-through.

Rep Agency Oversight:

• Recruit, develop, and manage a network of rep agencies throughout Canada to ensure comprehensive territory coverage.
• Set expectations and monitor performance through field visits, CRM tracking, and regular check-ins.

Key Account Management:

• Build and maintain strong relationships with national and regional key accounts, including retail chains and major buying groups.
• Create customized sales strategies, pricing programs, and promotional support tailored to each key account’s needs.

Territory Planning:

• Conduct territory assessments to identify growth opportunities and underperforming areas.
• Develop and execute territory business plans in collaboration with partners and reps.

Field Engagement:

• Maintain a high level of field presence by visiting accounts, attending trade shows, and supporting key customer meetings.
• Provide real-time feedback from the field to internal stakeholders, influencing product, pricing, and inventory decisions.

Promotional Execution:

• Support execution of sales promotions and product launches in-market to maximize awareness and sell-through.
• Ensure merchandising standards and in-store execution aligns with brand guidelines.

Forecasting & Reporting:

• Deliver monthly sales forecasts and performance reports by territory, partner, and product category.
• Analyze sales data to identify trends, gaps, and areas for strategic investment.

Cross-Functional Coordination:

• Work closely with marketing, product, and supply chain teams to ensure alignment on initiatives and timelines.
• Communicate field needs clearly to internal teams to improve responsiveness and support.

Training & Enablement:

• Lead training sessions for rep agencies and distributor sales teams to improve product knowledge and selling effectiveness.
• Act as a product expert and go-to resource for field-based sales support.

SKILLS & EXPERIENCE:

1. 5+ years of field sales experience, ideally in hand tools, construction products, or durable goods.
2. Proven track record managing rep agencies and/or wholesale distributor partners.
3. Deep knowledge of Canadian retail and distribution landscape, particularly in construction and hardware sectors.
4. Strong negotiation, communication, and relationship management skills.
5. Ability to travel extensively across Canada.
6. Proficiency with CRM tools and Microsoft Office Suite.
7. Self-starter with strong organizational and planning abilities.
8. Experience analyzing sales data and producing actionable insights.
9. Bilingual (English/French) preferred, especially for Eastern Canada coverage.
10. Bachelor’s degree in Business, Sales, or related field preferred.