Territory Brand Specialist – Calgary

Location: Field-based across Calgary, Alberta | Department: Sales | Reports To: Regional Sales Manager

About the Rol

eSNDL is seeking a detail-oriented and relationship-driven Territory Brand Specialis t to join our dynamic Sales team. Focused on flawless in-store execution and local brand engagement, this role supports key retail accounts across Southern Albert a. As the face of SNDL in the field, you will be responsible for executing merchandising standards, driving product visibility, delivering staff education, and supporting in-store activations and pop-up events

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This position is ideal for a highly organized, self-motivated professional with experience in retail, merchandising, or brand ambassadorship—particularly within the cannabis, CPG, or beverage alcohol sectors. You’ll thrive in this role if you love being on the road, connecting with retail teams, and creating memorable brand experience

**s.

Key Responsibiliti**

es:Retail Execution & Merchandis

• ingEnsure SNDL products are merchandised to standard across all key retail accou
• ntsImplement planograms, displays, signage, and promotional materials effectiv
• elyMonitor inventory levels, product freshness, and optimal shelf placem
• entCollaborate with store staff to secure premium shelf and display sp

**ace

In-Store Activations & Pop-Up Sup**

• portSupport the planning and execution of in-store activations, events, and pop
• -upsAct as the on-site lead for SNDL-branded experiences, ensuring engaging, compliant, and professional representa
• tionCoordinate event logistics, including setup, teardown, sampling materials, and product disp
• laysCapture key insights and performance feedback from events to inform future activat

**ions

Brand Representation & Educ**

• ationServe as an on-site brand ambassador, building awareness and educating budtenders and retail teams on SNDL’s product port
• folioFacilitate engaging product knowledge sessions and updates for store
• staffEnsure brand guidelines and messaging are consistently represented at the store
• levelDrive excitement and confidence in SNDL products through authentic engag

**ement

Relationship Mana**

• gementFoster strong, long-lasting relationships with retail staff and store ma
• nagersAct as the frontline liaison for retail partner questions, concerns, and support
• needsIdentify and escalate store-level challenges impacting visibility, compliance, or perfo

**rmance

Insights & Re**

• portingCapture detailed reports on merchandising execution, event outcomes, and competitor a
• ctivityDocument retail feedback and trends to inform territory strategy and head office p
• lanningMaintain accurate records using CRM tools and internal reporting pl

**atforms

Qualifi**

**cations:

Education & E**

• xperience1–3 years of experience in retail, merchandising, event activation, or brand ambas
• sadorshipCannabis, CPG, or beverage alcohol industry experience
• preferredPost-secondary education in Marketing, Business, or a related field is

**an asset

Skills & Co**

• mpetenciesEnergetic and confident with strong interpersonal and presentat
• ion skillsMeticulous attention to detail and a high standard of
• executionComfortable leading in-store events and engaging with customers and re
• tail staffProficient with Microsoft Office and digital tools for reporting and com
• municationAbility to work independently and adapt in a fast-paced, field-based e

**nvironment

Additional R**

• equirementsValid driver’s license and access to reliable tra
• nsportationAvailability for regular travel throughout the Calgary area, including evenings and weekends for re
• tail eventsAbility to lift and transport activation materials (e.g., display
• s, signage)Must pass a background check in accordance with cannabis

regulationsWorking

• ConditionsField-based role with frequent visits to retail locations and e
• vent venuesFlexible hours based on retail and even

**t schedules

Compensation &a**

• mp; BenefitsCompetitive salary, based o
• n experienceTravel reimbursement and c
• ar allowanceComprehensive benefits package including health, dental, and vis
• ion coveragePaid vacation and p
• ersonal timeEmployee discounts and access to welln

ess programs