Sales Manager – Pet Food Industry (FMCG)

Location: Toronto, ON (with national team oversight)

Full-time | Salary: $60,000 – $90,000 per annum

Start Date: July 2025

Staffmax is hiring for our client , a growing player in the Canadian pet food industry, seeking an experienced and motivated  Sales Manager  to lead their national sales team. With a solid foundation already in place—5 distribution clients and a team of 5 regional Sales Representatives—this is an exciting opportunity to grow brand presence across Canada.

This role is ideal for a results-driven leader with a background in the  FMCG industry , strong people management skills, and a passion for building brands from the ground up. Experience in the pet food sector is a distinct advantage.

Key Responsibilities:

• Lead, coach, and support 5 Sales Representatives located across Canada (Quebec, Ontario, Calgary, and Vancouver).
• Monitor and analyze sales performance across regions; set goals and strategies for continuous growth.
• Coordinate store-level visits by sales reps to promote products and increase brand visibility (Note: the company sells through distributors, not directly to retail stores).
• Prepare sales and activity reports using Microsoft Word and Excel.
• Collaborate with the marketing team to ensure effective promotional strategies.
• Support the CEO and executive team with market insights and strategic sales input.

Qualifications:

• Minimum 2 years of experience in a  managerial role in the FMCG sector .
• Experience in the  pet food industry  is highly preferred.
• Proven leadership skills with a track record of managing a remote sales team.
• Knowledge or experience in marketing principles.
• Strong analytical and communication skills.
• Proficiency in Microsoft Word and Excel for reporting and documentation.

Why You’ll Love This Opportunity:

• Play a key leadership role in a fast-growing company with an entrepreneurial spirit.
• Be part of a mission to build trusted, quality pet food brands across Canada.
• Competitive compensation package, including a base salary between $60K–$90K depending on experience.
• Potential for future growth and leadership development.