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Sales & Marketing Lead / Responsable vente & Marketing

Muraflex5 days ago
Montréal, QC
Senior Level
full_time

Top Benefits

2 personal days per year to recharge
2 paid sick days to prioritize your well-being
Access to a fully equipped on-site gym

About the role

Join Muraflex — Where Innovation Meets Opportunity!

At Muraflex, we design and manufacture state-of-the-art demountable glass wall systems that transform workspaces with elegance, functionality, and flexibility. Our commitment to quality design, sustainability, and innovation has earned us a leading position in the commercial interior solutions industry across North America.

We are more than just a workplace — we are a team driven by creativity, collaboration, and continuous growth. Whether on the shop floor, in design, or in project management, every member of the Muraflex team plays a key role in shaping the future of modern office environments.

Why work with us?

At Muraflex, we value our employees and believe in maintaining a healthy work-life balance and positive work culture. Here’s what we offer:

2 personal days per year to recharge
2 paid sick days to prioritize your well-being
Access to a fully equipped on-site gym
Free parking for all employees
Regular corporate activities and team events to build community
A vibrant and modern workspace with passionate professionals

If you’re looking to grow your career in a company that values innovation, teamwork, and personal development, Muraflex is the place for you.

Job Overview:

The Marketing Director at Muraflex, a leading architectural manufacturer, is a strategic leadership role responsible for overseeing all marketing activities and driving the company's brand and growth initiatives. Reporting directly to the CEO, the Marketing Director will lead a team of marketing professionals, develop comprehensive marketing strategies, and ensure that all efforts align with the company’s business objectives. This role requires a visionary leader with a strong background in marketing, excellent management skills, and the ability to translate business goals into effective marketing plans.

Key Responsibilities:

  • Strategic Marketing Leadership:
    • Develop and execute a comprehensive marketing strategy that aligns with the company’s overall business objectives.
    • Lead the creation and implementation of marketing campaigns across various channels, including digital, print, social media, and events.
    • Collaborate with the CEO and executive team to set marketing goals, KPIs, and budgets, ensuring alignment with company growth targets.
  • Team Leadership & Development:
    • Manage and mentor a team of marketing professionals, providing guidance, feedback, and support to ensure high performance and professional growth.
    • Foster a collaborative and innovative work environment, encouraging creativity and new ideas within the marketing team.
    • Conduct regular performance reviews, set individual and team goals, and develop training programs to enhance the team’s skills and capabilities.
  • Brand Management:
    • Oversee the development and maintenance of the company’s brand identity, ensuring consistency across all marketing materials and communications.
    • Lead initiatives to enhance brand awareness and reputation in the market, positioning the company as a leader in the architectural manufacturing industry.
    • Monitor industry trends and competitor activities to keep the brand competitive and relevant.
  • Integrated Marketing Campaigns:
    • Plan, execute, and evaluate integrated marketing campaigns that drive lead generation, customer engagement, and sales growth.
    • Ensure that all marketing campaigns are data-driven, leveraging analytics to optimize performance and ROI.
    • Coordinate with the sales team to align marketing efforts with sales strategies, ensuring seamless lead handoff and follow-up.
  • Digital Marketing & Innovation:
    • Oversee the company’s digital marketing efforts, including SEO, SEM, social media, email marketing, and website management.
    • Lead the adoption of new marketing technologies and platforms to enhance marketing efficiency and effectiveness.
    • Drive the company’s content marketing strategy, ensuring that all content is aligned with brand messaging and resonates with target audiences.
  • Market Research & Analysis:
    • Conduct market research to identify new opportunities, customer needs, and industry trends.
    • Analyze marketing data and metrics to provide actionable insights and make data-driven decisions.
    • Prepare and present marketing reports and performance updates to the CEO and executive team.
  • Budget & Resource Management:
    • Develop and manage the marketing budget, ensuring that resources are allocated effectively to achieve maximum impact.
    • Monitor marketing expenditures and provide regular budget updates to the CEO.
    • Negotiate contracts and manage relationships with external vendors, agencies, and partners.
  • Public Relations & Communication:
    • Oversee the company’s public relations efforts, including media relations, press releases, and corporate communications.
    • Act as the company’s spokesperson in media engagements and industry events, representing the brand and its values.
    • Develop crisis communication strategies to manage and mitigate potential brand risks.
  • Cross-Functional Collaboration:
    • Work closely with other departments, such as sales, product development, and customer service, to ensure alignment and collaboration on marketing initiatives.
    • Lead cross-functional teams in the execution of company-wide campaigns and projects.
    • Serve as a key member of the executive team, contributing to overall business strategy and decision-making.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.
  • 8-10 years of experience in marketing, with at least 5 years in a senior leadership role, preferably in the architectural or manufacturing industry.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
  • Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
  • Proficiency in digital marketing, including SEO, SEM, social media, and analytics.
  • Experience in brand management, market research, and public relations.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

About Muraflex

Wholesale Building Materials
51-200

Muraflex transforms floor plans into architectural spaces. With a European touch, our design-savvy demountable glass office wall systems and freestanding pods create a distinguished work environment, bringing elegance and purpose together. We offer demountable office front partitions - MIMO, FINO, and QUADRO; telescopic door - EXPO; demising wall system - PLANIKA, and freestanding pods - ARCO and ZITTO.