About the role
Who you are
- 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
- Proven success in driving user onboarding, engagement, and trial-to-paid conversion
- Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights
- Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
- Proficiency with cross-channel marketing platforms such as Iterable or Hubspot
- Excellent project management and communication skills
- Comfortable owning strategy, execution, and reporting end-to-end
- Experience with AI tools (i.e. Clay, Conversica)
- Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts
- Bring experience with startups and entrepreneurial organizations
- Have experience working with CMMS or facility operations software
- Are based in the Greater Toronto Area
What the job involves
- As the Senior Lifecycle Marketing Manager, you will play a critical role in driving growth across the entire customer journey - from converting leads into customers to accelerating onboarding, increasing adoption, and driving customer expansion
- You will own the strategy and execution through data-driven lifecycle programs that improve product engagement, nurture prospects, and optimize conversion across both self-serve and sales-assisted funnels
- This role requires strong cross-functional collaboration with Sales, Product Marketing, and RevOps to create seamless, high-impact customer experiences that accelerate pipeline and revenue
- You’ll work to ensure lifecycle marketing not only delivers exceptional pre-sale and early-stage customer engagement, but also directly influences retention and expansion. This position reports to the Director of Customer Growth Marketing
- Lead Conversion: Design and execute email nurture sequences in partnership with Sales that turn leads into qualified sales opportunities
- Onboarding & Activation: Improve product onboarding experiences to boost user activation and early retention
- Trial Conversion: Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging
- Email Channel Ownership: Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting
- Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel. Leverage AI personalization tools like Clay where possible. Partner with PMM and Sales on messaging
- Product Launch Support: Plan and execute email campaigns that promote new product features and drive expansion within the customer base
- Experimentation: Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates
- Measurement: Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results
About MaintainX
MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams. We help companies streamline maintenance operations, improve asset management, and empower workers—all while delivering insights that can improve your bottom line. As a mobile-first platform, MaintainX delivers a modern, IoT-enabled solution for maintenance, reliability, and operations teams trusted by over 8k companies worldwide.
If you’re looking for an AI-enabled CMMS solution that’s easy to use and implement, look no further. The MaintainX platform manages millions of work orders and assets, and is used by more than 500K frontline professionals globally. We help customers reduce unplanned downtime and increase asset availability, while meeting complex compliance needs and keeping workers safe.
Ready to ditch the clipboard? Here's what we can help your team digitize:
-Maintenance Work Orders -Preventive Maintenance -Safety Procedures -Safety and Environmental Audits -Multi-site Reporting -IoT & ERP Integrations -Auditing/Inspection Workflows -Training Checklists -Parts Order Management & Vendor Connections
We’re proud to serve some of the world’s largest brands, including Duracell, AB InBev, Univar, Cintas, McDonalds, Titan America, and many more.
To learn more, please visit www.maintainx.com
About the role
Who you are
- 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
- Proven success in driving user onboarding, engagement, and trial-to-paid conversion
- Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights
- Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
- Proficiency with cross-channel marketing platforms such as Iterable or Hubspot
- Excellent project management and communication skills
- Comfortable owning strategy, execution, and reporting end-to-end
- Experience with AI tools (i.e. Clay, Conversica)
- Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts
- Bring experience with startups and entrepreneurial organizations
- Have experience working with CMMS or facility operations software
- Are based in the Greater Toronto Area
What the job involves
- As the Senior Lifecycle Marketing Manager, you will play a critical role in driving growth across the entire customer journey - from converting leads into customers to accelerating onboarding, increasing adoption, and driving customer expansion
- You will own the strategy and execution through data-driven lifecycle programs that improve product engagement, nurture prospects, and optimize conversion across both self-serve and sales-assisted funnels
- This role requires strong cross-functional collaboration with Sales, Product Marketing, and RevOps to create seamless, high-impact customer experiences that accelerate pipeline and revenue
- You’ll work to ensure lifecycle marketing not only delivers exceptional pre-sale and early-stage customer engagement, but also directly influences retention and expansion. This position reports to the Director of Customer Growth Marketing
- Lead Conversion: Design and execute email nurture sequences in partnership with Sales that turn leads into qualified sales opportunities
- Onboarding & Activation: Improve product onboarding experiences to boost user activation and early retention
- Trial Conversion: Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging
- Email Channel Ownership: Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting
- Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel. Leverage AI personalization tools like Clay where possible. Partner with PMM and Sales on messaging
- Product Launch Support: Plan and execute email campaigns that promote new product features and drive expansion within the customer base
- Experimentation: Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates
- Measurement: Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results
About MaintainX
MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams. We help companies streamline maintenance operations, improve asset management, and empower workers—all while delivering insights that can improve your bottom line. As a mobile-first platform, MaintainX delivers a modern, IoT-enabled solution for maintenance, reliability, and operations teams trusted by over 8k companies worldwide.
If you’re looking for an AI-enabled CMMS solution that’s easy to use and implement, look no further. The MaintainX platform manages millions of work orders and assets, and is used by more than 500K frontline professionals globally. We help customers reduce unplanned downtime and increase asset availability, while meeting complex compliance needs and keeping workers safe.
Ready to ditch the clipboard? Here's what we can help your team digitize:
-Maintenance Work Orders -Preventive Maintenance -Safety Procedures -Safety and Environmental Audits -Multi-site Reporting -IoT & ERP Integrations -Auditing/Inspection Workflows -Training Checklists -Parts Order Management & Vendor Connections
We’re proud to serve some of the world’s largest brands, including Duracell, AB InBev, Univar, Cintas, McDonalds, Titan America, and many more.
To learn more, please visit www.maintainx.com