About the role
Position : General Manager (GM)
Organization: Top Health Ingredients
Industry: Plant-Based Ingredients
Location: Edmonton, Alberta
About Top Health Ingredients
Top Health Ingredients Inc. (THI) is an industry-leading supplier of plant-based, non-GMO ingredients, offering premium proteins, fibers, sweeteners, sunflower lecithin, and mushroom powders. Since 2009, THI has built a reputation for sourcing top-quality ingredients at competitive prices, backed by the leadership team’s 65 years of combined experience across business, health, marketing, sales, and the life sciences industry.
THI’s commitment to quality is unwavering. The company conducts on-site audits of all manufacturing partners and independently verifies every Certificate of Analysis (COA) through North American labs, ensuring products consistently meet the highest standards. With FDA-approved warehouses strategically located in Southern California, Chicago, Missouri, and Utah, THI provides swift, reliable delivery to customers across North America.
Exceptional customer service is at the heart of THI’s business. The company’s "on time, on spec, every time" (OSOTET) promise, combined with proactive issue resolution and product development support, empowers clients to mitigate risk, strengthen brand integrity, and gain a competitive market edge.
More information can be found at tophealthingredients.com
Position Overview
Top Health Ingredients (THI) is seeking a high-energy, results-driven General Manager to lead the business through its next phase of growth. Reporting directly to the CEO, the GM will drive revenue expansion, build strong customer partnerships, optimize operations, and strengthen the company's market position.
The ideal candidate will have successfully led a business or division within a high-growth environment, demonstrating excellence in sales leadership, brand and marketing strategy, operational execution, and market expansion. Experience in the plant-based ingredients, food, beverage, or related B2B sectors is highly preferred.
This role requires a strategic, entrepreneurial leader who can scale operations, develop innovative growth strategies, and foster a high-performance culture. With an ambitious trajectory ahead, THI offers the opportunity to not only make a lasting impact on a thriving business, but to play a key role in shaping its next chapter. This is a high-potential leadership role with significant room for growth — both for the company and the individual stepping in.
Key Responsibilities
Business Growth & Strategy
- Develop and execute scalable growth strategies focused on customer acquisition, revenue expansion, and market penetration.
- Identify and cultivate strategic partnerships to drive business growth.
- Lead go-to-market initiatives that align with evolving customer needs and market demands.
- Collaborate with the CEO and Executive Team to position THI for expansion, investment, or strategic acquisitions.
Sales & Marketing Leadership
- Drive revenue growth through integrated marketing and sales strategies that strengthen brand visibility, customer engagement, and market share.
- Partner with Sales & Marketing leaders to develop and execute traditional and digital marketing initiatives — including trade shows, content development, brand storytelling, and targeted outreach — to support pipeline growth and customer retention.
- Analyze market trends to identify emerging opportunities and competitive threats.
- Lead key account management efforts, ensuring best-in-class service and solutions.
- Monitor sales KPIs, optimize pipeline growth, and adjust strategies based on performance data.
Operational & Supply Chain Management
- Oversee supply chain, logistics, and procurement functions to maximize operational efficiency and cost control.
- Optimize internal systems, processes, and technology to support scalable growth while maintaining quality and customer service standards.
- Partner with QA and Regulatory Affairs teams to ensure compliance with industry standards and certifications.
Leadership & Culture Development
- Build, develop, and lead a high-performing team that embodies a culture of entrepreneurial thinking, accountability, and innovation.
- Oversee HR and recruitment efforts to attract, retain, and develop top talent across sales, marketing, and operations.
- Foster leadership development initiatives that enable future growth and scalability.
- Shape the evolution of THI’s leadership structure and internal capabilities, creating space for long-term growth, innovation, and personal career advancement.
Financial & Performance Management
- Partner with the VP of Finance and Executive Team to develop budgets aligned with profitability and EBITDA targets.
- Drive financial performance through strategic cost management and proactive reporting.
- Track key business metrics and provide insights to guide continuous improvement and innovation.
Qualifications
- 10+ years of leadership experience in sales, business development, and operations within the plant-based ingredients, food & beverage, or CPG sectors.
- Proven track record of scaling businesses, expanding market presence, and driving sustainable revenue growth through strategic sales and marketing initiatives.
- Expertise in B2B sales, major account development, and customer relationship management.
- Solid understanding of supply chain management, logistics, and procurement best practices.
- Strong entrepreneurial mindset with experience leading in dynamic, high-growth environments.
- Exceptional leadership, strategic decision-making, negotiation, and problem-solving skills.
- Proficiency with Microsoft Office Suite, ERP systems (preferably GP Dynamics), and cloud-based business technologies.
- Ability and willingness to travel up to 25% for customer meetings, industry events, and international growth initiatives.
How to Apply:
Top Health Ingredients Inc. has retained Pender & Howe Executive Search to lead the recruitment initiative for their General Manager (GM) position.
Pender & Howe is a North American talent advisory firm specializing in leadership recruitment and consulting. We partner with organizations to build high-performing leadership teams, optimize board effectiveness, and support executive career transitions.
For more information, visit penderhowe.com
For consideration, please apply via the “apply now” button.
By submitting your application, you acknowledge and agree to the collection and use of your personal information in accordance with our Privacy Policy . You may also receive relevant updates from us and can opt out at any time.
About Pender & Howe
Pender & Howe is a North American talent advisory firm specializing in leadership recruitment and consulting. We partner with organizations to build high-performing leadership teams, optimize board effectiveness, and support executive career transitions. Our team of accomplished consultants brings deep industry expertise and a global perspective, delivering tailored, retained search and advisory services that help organizations attract, assess, and retain top-tier talent. We work closely with human capital leaders, governing boards, and executives, offering a consultative approach that aligns leadership with strategic business goals. With a presence in key North American cities—including Toronto, Montreal, Vancouver, Edmonton, Boston, and New York—we offer both local expertise and global reach. As a proud member of Kestria, the world’s largest executive search alliance, we extend our impact across 40+ countries and 90+ cities, enabling seamless talent solutions for international organizations. Pender & Howe is driven by the belief that diversity fuels innovation. We champion inclusive leadership and strategic growth, helping organizations navigate the evolving landscape of executive talent. Whether partnering with venture-backed innovators, private equity firms, or multinational enterprises, we are committed to shaping the future of leadership.
About the role
Position : General Manager (GM)
Organization: Top Health Ingredients
Industry: Plant-Based Ingredients
Location: Edmonton, Alberta
About Top Health Ingredients
Top Health Ingredients Inc. (THI) is an industry-leading supplier of plant-based, non-GMO ingredients, offering premium proteins, fibers, sweeteners, sunflower lecithin, and mushroom powders. Since 2009, THI has built a reputation for sourcing top-quality ingredients at competitive prices, backed by the leadership team’s 65 years of combined experience across business, health, marketing, sales, and the life sciences industry.
THI’s commitment to quality is unwavering. The company conducts on-site audits of all manufacturing partners and independently verifies every Certificate of Analysis (COA) through North American labs, ensuring products consistently meet the highest standards. With FDA-approved warehouses strategically located in Southern California, Chicago, Missouri, and Utah, THI provides swift, reliable delivery to customers across North America.
Exceptional customer service is at the heart of THI’s business. The company’s "on time, on spec, every time" (OSOTET) promise, combined with proactive issue resolution and product development support, empowers clients to mitigate risk, strengthen brand integrity, and gain a competitive market edge.
More information can be found at tophealthingredients.com
Position Overview
Top Health Ingredients (THI) is seeking a high-energy, results-driven General Manager to lead the business through its next phase of growth. Reporting directly to the CEO, the GM will drive revenue expansion, build strong customer partnerships, optimize operations, and strengthen the company's market position.
The ideal candidate will have successfully led a business or division within a high-growth environment, demonstrating excellence in sales leadership, brand and marketing strategy, operational execution, and market expansion. Experience in the plant-based ingredients, food, beverage, or related B2B sectors is highly preferred.
This role requires a strategic, entrepreneurial leader who can scale operations, develop innovative growth strategies, and foster a high-performance culture. With an ambitious trajectory ahead, THI offers the opportunity to not only make a lasting impact on a thriving business, but to play a key role in shaping its next chapter. This is a high-potential leadership role with significant room for growth — both for the company and the individual stepping in.
Key Responsibilities
Business Growth & Strategy
- Develop and execute scalable growth strategies focused on customer acquisition, revenue expansion, and market penetration.
- Identify and cultivate strategic partnerships to drive business growth.
- Lead go-to-market initiatives that align with evolving customer needs and market demands.
- Collaborate with the CEO and Executive Team to position THI for expansion, investment, or strategic acquisitions.
Sales & Marketing Leadership
- Drive revenue growth through integrated marketing and sales strategies that strengthen brand visibility, customer engagement, and market share.
- Partner with Sales & Marketing leaders to develop and execute traditional and digital marketing initiatives — including trade shows, content development, brand storytelling, and targeted outreach — to support pipeline growth and customer retention.
- Analyze market trends to identify emerging opportunities and competitive threats.
- Lead key account management efforts, ensuring best-in-class service and solutions.
- Monitor sales KPIs, optimize pipeline growth, and adjust strategies based on performance data.
Operational & Supply Chain Management
- Oversee supply chain, logistics, and procurement functions to maximize operational efficiency and cost control.
- Optimize internal systems, processes, and technology to support scalable growth while maintaining quality and customer service standards.
- Partner with QA and Regulatory Affairs teams to ensure compliance with industry standards and certifications.
Leadership & Culture Development
- Build, develop, and lead a high-performing team that embodies a culture of entrepreneurial thinking, accountability, and innovation.
- Oversee HR and recruitment efforts to attract, retain, and develop top talent across sales, marketing, and operations.
- Foster leadership development initiatives that enable future growth and scalability.
- Shape the evolution of THI’s leadership structure and internal capabilities, creating space for long-term growth, innovation, and personal career advancement.
Financial & Performance Management
- Partner with the VP of Finance and Executive Team to develop budgets aligned with profitability and EBITDA targets.
- Drive financial performance through strategic cost management and proactive reporting.
- Track key business metrics and provide insights to guide continuous improvement and innovation.
Qualifications
- 10+ years of leadership experience in sales, business development, and operations within the plant-based ingredients, food & beverage, or CPG sectors.
- Proven track record of scaling businesses, expanding market presence, and driving sustainable revenue growth through strategic sales and marketing initiatives.
- Expertise in B2B sales, major account development, and customer relationship management.
- Solid understanding of supply chain management, logistics, and procurement best practices.
- Strong entrepreneurial mindset with experience leading in dynamic, high-growth environments.
- Exceptional leadership, strategic decision-making, negotiation, and problem-solving skills.
- Proficiency with Microsoft Office Suite, ERP systems (preferably GP Dynamics), and cloud-based business technologies.
- Ability and willingness to travel up to 25% for customer meetings, industry events, and international growth initiatives.
How to Apply:
Top Health Ingredients Inc. has retained Pender & Howe Executive Search to lead the recruitment initiative for their General Manager (GM) position.
Pender & Howe is a North American talent advisory firm specializing in leadership recruitment and consulting. We partner with organizations to build high-performing leadership teams, optimize board effectiveness, and support executive career transitions.
For more information, visit penderhowe.com
For consideration, please apply via the “apply now” button.
By submitting your application, you acknowledge and agree to the collection and use of your personal information in accordance with our Privacy Policy . You may also receive relevant updates from us and can opt out at any time.
About Pender & Howe
Pender & Howe is a North American talent advisory firm specializing in leadership recruitment and consulting. We partner with organizations to build high-performing leadership teams, optimize board effectiveness, and support executive career transitions. Our team of accomplished consultants brings deep industry expertise and a global perspective, delivering tailored, retained search and advisory services that help organizations attract, assess, and retain top-tier talent. We work closely with human capital leaders, governing boards, and executives, offering a consultative approach that aligns leadership with strategic business goals. With a presence in key North American cities—including Toronto, Montreal, Vancouver, Edmonton, Boston, and New York—we offer both local expertise and global reach. As a proud member of Kestria, the world’s largest executive search alliance, we extend our impact across 40+ countries and 90+ cities, enabling seamless talent solutions for international organizations. Pender & Howe is driven by the belief that diversity fuels innovation. We champion inclusive leadership and strategic growth, helping organizations navigate the evolving landscape of executive talent. Whether partnering with venture-backed innovators, private equity firms, or multinational enterprises, we are committed to shaping the future of leadership.