Who you are

• Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping the Ada reach new levels of growth and efficiency
• 6+ years of proven experience in performance marketing within Enterprise SaaS
• Proven success managing multi-million dollar media budgets
• Expert-level proficiency with key ad platforms (Google Ads, LinkedIn, Meta) and other marketing tools (Google Analytics, Salesforce, Hubspot, VWO, SEMRush)
• Demonstrated success building and managing a conversion rate optimization program with measurable impact on performance
• AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
• Exceptional analytical, problem-solving, and communication skills
• Revenue focused, with a track record of successful marketing campaigns driving measurable pipeline success
• Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments

What the job involves

• We are seeking an innovative, revenue-focused Senior Performance Marketing Manager to join our Marketing Growth team
• In this pivotal role, you will own our performance marketing program, driving Enterprise pipeline volume through high-impact paid media campaigns across channels
• Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing leads at each touchpoint in the customer journey from first touch to close-won
• Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient pipeline generation with Enterprise leads
• Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion
• Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement
• Manage campaign tracking, reporting, and forecasting methodologies to ensure data-driven decisions and actionable insights
• Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC)
• Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices

Benefits

• Generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan
• Flexible work schedule
• Digital first, fully remote with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities