Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

Position:

We are looking for a high-performance, results-oriented Business Development Manager to lead onshore international student recruitment for the University of Niagara Falls Canada (UNF). This hybrid role—based in Toronto or Niagara Falls—is designed for a sales-driven individual who thrives on delivering measurable ROI. The ideal candidate will bring 5–7 years of experience recruiting international students in Canada, particularly from Asian markets, with a proven ability to build agent pipelines, convert leads at scale, and consistently exceed enrolment targets

Key Responsibilities

• Sales-Driven Recruitment ExecutionOwn and deliver ambitious student recruitment targets for UNF from the onshore international market.Execute fast, ROI-focused recruitment strategies to maximize student enrolments per intake.
• Agent Performance ManagementActivate and grow a portfolio of high-performing agents across Canada with a strong Asia market focus.Convert agent relationships into results—measured by application quality, conversion, and yield.
• Lead Conversion & Pipeline OptimizationUse Salesforce and SYS to track, manage, and convert prospects with urgency and precision.Ensure zero lead leakage and high-speed follow-up across all pipeline stages.
• Local Market PenetrationStrategically target student hotspots, language schools, and pathway providers to generate volume.Represent UNF at onshore events and initiate tactical partnerships to drive conversions.
• ROI Reporting & Campaign FeedbackDeliver transparent, weekly reporting on performance, forecasts, and cost-effectiveness.Translate field insights into campaign refinement and better yield outcomes

Requirements:

• Experience:5–7 years of experience in international student recruitment in Canada, with a focus on Asia.Demonstrated ability to consistently hit or exceed sales/enrollment targets.Strong existing agency portfolio with trusted recruitment relationships.
• Skills:Relentless sales mentality—pipeline discipline, negotiation strength, and closing ability.Expert in Salesforce or similar CRM platforms.Data- and ROI-driven decision making.
• Attributes:Self-starter with hustle.Hyper-focused on outcomes.Confident communicator and presenter.Accountable, structured, and committed to excellence.

Why This Role?

This is not a coordination role—it’s a growth role. If you live and breathe results, know how to convert leads into enrolments, and are ready to drive market dominance for a growing university brand, this is your moment.

Other information:

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. Please share your CV in English. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.