About the Role

Best Access Doors is seeking a data-driven Paid Ads Specialist to join our fast-paced Ecommerce team.

In this role, you’ll manage and optimize both paid social campaigns (Meta,
Instagram/Facebook, YouTube, LinkedIn) and search engine marketing (SEM) campaigns (Google Ads, Microsoft Ads), including search, display, and shopping ads. You must bring hands-on experience in both paid social advertising and SEM to be successful in this role.

You’ll play a key role in generating qualified B2B leads, driving ROAS, and scaling our reach across multiple Ecommerce websites serving North American commercial construction professionals (architects, contractors, project managers, and more).

You’ll also participate in and coordinate omni-channel campaigns - a growing focus area for our team where Paid Ads plays a significant role.

You'll collaborate with the Paid Ads team, Ecommerce leadership, and cross-functional departments to ensure campaigns are effective, aligned, and continuously optimized.

This is a full-time, 18-month contract role covering a maternity leave, with the potential for a permanent position based on performance and business needs.

Key Responsibilities

Campaign Management

• Manage and optimize both paid social campaigns (Meta, LinkedIn, YouTube) and search engine marketing campaigns (Google Ads, Microsoft Ads) to drive strong ROAS and qualified B2B leads.

• Deliver profitable traffic across 5–10 Ecommerce websites.

Channel Expansion

• Research, test, and scale opportunities on emerging B2B-friendly platforms (such as Reddit, Spotify, Taboola, and others as appropriate).

Campaign Coordination

• Coordinate omni-channel campaigns by managing briefs, timelines, and deliverables across teams (Paid Ads, Design, Ecommerce).

• Prepare asset request briefs (template-based) for omni-channel campaigns using concepts, headlines, copy, and CTAs already developed and approved by senior team members.

• Coordinate asset collection from specialists and manage asset requests and due dates in Trello to ensure all campaign assets are ready for launch.

Note: Campaign coordination does not involve copywriting or concept development — these are handled by the Content Strategy Specialist and Ecommerce Marketing Manager.

Advanced Targeting & Retargeting

• Utilize AI tools to refine customer segmentation and enhance retargeting performance.

Conversion Tracking & Technical Collaboration

• Work closely with Ecommerce and Development teams to ensure accurate implementation and maintenance of tracking scripts (GTM, Meta Pixel, LinkedIn Insight Tag, etc.).

Performance Monitoring & Optimization

• Analyze key performance metrics (ROAS, CTR, conversion rates, engagement) and apply actionable insights to continuously optimize campaigns.

Data Analysis & Reporting

• Prepare bi-weekly and monthly reports using tools like Supermetrics, Data Locker, and GA4 to drive data-informed decisions.

Cross-Team Collaboration

• Collaborate with Ecommerce, SEO, Content, and Amazon teams to develop high-performing ad assets, ad copy, and audience strategies.

Adaptability to Market Changes

• Proactively restructure campaigns in response to market dynamics to maintain and improve performance.

A/B Testing & Experimentation

• Conduct ongoing A/B tests to refine creative, targeting, and campaign formats.

Industry Trend Monitoring

• Monitor and share emerging B2B digital advertising trends and performance opportunities with Paid Ads and Ecommerce teams.

Communication & Documentation

• Maintain transparent campaign documentation and updates in Trello (training provided if needed).

Skills, Qualifications, and Requirements

Education

• Bachelor's degree in Business, Marketing, Mathematics, Engineering, Computer Science, or equivalent work experience.

Experience

• 2-3 years of hands-on experience in paid media advertising across:

• Meta (Instagram/Facebook)

• LinkedIn

• YouTube

• Google Ads

• Microsoft Ads

• Experience managing campaigns for B2B audiences is strongly preferred.

Technical Proficiency

• Proficient in GA4, Google Tag Manager, Google Merchant Center.

• Familiarity with Data Feed Watch is an asset.

Expertise in Ad Formats

• Demonstrated success with search, display, shopping, video, and paid social advertising.
• Proven experienced working with and managing accounts with large budgets.

Communication Skills

• Strong verbal and written communication skills, with the ability to present data-driven insights clearly to cross-functional teams.

Organizational & Problem-Solving Skills

• Ability to manage complex campaign structures, analyze data, and write precise, compelling ad copy.

• Entrepreneurial mindset with an action-oriented, data-driven approach to campaign management.

Nice to Have (Assets)

• Working knowledge of Google Ads scripting or other scripting languages.

• Familiarity with BigCommerce and dynamic pricing tools such as Prisync.

• Experience with B2B lead generation or high-ticket product marketing.

Contract Terms & Growth Opportunity

• 18-month full-time contract (starting July 2025).

• Reporting to the Ecommerce Marketing Manager.

• You will be trained and onboarded with support from the Senior Paid Ads Specialist under the direction of the Paid Ads Lead
  prior to maternity leave.

• This role offers the potential for a permanent position based on business needs and performance.