About the role
Company Vision
Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr.
Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalization. Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.
Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.
Key Purpose Statement
As Japan’s number 1 beer with a strong ambition to grow in Canada, the Brand Manager for Asahi Super Dry is responsible with the the Senior Marketing Manager, Global Brands to spearhead the development of a comprehensive brand strategy that fuses global brand standards with localized insights. Your vision will guide every aspect of the brand’s journey - from implementation of innovative campaigns to adapting messaging that appeals to diverse Canadian audiences. As the custodian of the brand, you will serve as a key liaison between multiple internal teams including sales, trade marketing, finance, and the supply chain ensuring consistency across all customer touchpoints to maintain brand integrity.
We have big ambitions for Asahi Super Dry in Canada and are looking for someone with the drive and experience to take the brand to the next stage.
Key Responsibilities:
- The annual planning process for the Asahi Super Dry brand
- Manage and optimize the marketing mix including key channels such as media, experiential & PR
- Development of trade marketing programs and toolkits and works closely with the Trade Marketing team to oversee execution
- Manage and co-ordinate all external partners developing positive working relationships helping to deliver standout executions and meeting strategic brand objectives
- Ensure that all activity and brand related components of the marketing plan is managed against budgets
- Work closely with Sales and Trade Marketing teams to grow the performance of the brand across On & Off Trade channels
- Review and adapt plans to meet commercial and brand performance targets
- Monitor and analyze consumer trends and understand the impact on execution
Key attributes of the successful person
- Strong interpersonal skills to build positive relationships at all levels inside and outside the organization
- Strong communication skills. Ability to clearly and coherently deliver ideas that inspire
- Ability to influence, persuade and negotiate effectively
- A proactive initiator with a positive hands-on attitude, flexible and able to balance big company attitude with the resourcefulness required to achieve results in a small team
- Demonstrate personal accountability in project delivery
- Results driven, fits naturally within a strong performance culture
- Ability to work in cross functional, multi skilled and multi-cultural environments
- Naturally curious about real people insights, trends and culture
KEY CAPABILITIES REQUIRED
- University degree in Marketing or related field preferred
- Bilingual (French & English) candidates preferred
- 3-5 years brand management experience in the field of FMCG/alcoholic beverages with demonstrated success in managing National brands.
- Previous beverages experience is an asset
- Self-sufficient, independently driven and a keen problem solver
- Proven experience of managing complex marketing projects through to successful completion.
- Experience working in developing successful media and communications plans within Canada
- Travel within Canada and some international travel required
- Based in Toronto (65 Heward Avenue)
ASAHI BEHAVIOURS – strong individually , stronger together
- Committed – we do what we say we will do
- Cooperative – we are stronger when we work together
- Curious – we are open minded and discover better ways
- Bold – we are clear and decisive in whatever we do
- Empowering – I bring out the best in my people
We appreciate and review all applications but contact only those applicants who best fit our requirements.
Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.
About Asahi Canada
Asahi Canada is the Canadian subsidiary of Asahi Europe and International.
Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr.
With a business that has unmatched expertise in the category, Asahi Canada differentiates its brands through experience led marketing that creates emotional connections with customers through community building events and premium partnerships. Our distribution disciplines and innovative ways of working allow us to offer more value to our customers, ultimately helping to change the way people think about beer. We are continuously making strides to lead the super-premium beer space, and our unique collection of brands allow us to deliver the perfect beer for every occasion.
Asahi Canada’s principles are built on empowering our employees and ensuring our customers are always at the heart of everything we do. We believe beer adds to the enjoyment of life and also recognize the serious nature that alcohol’s effects can have for individuals, communities and society at large. We are committed to playing our part in reducing issues caused by the harmful use of alcohol, understanding and reducing our environmental footprint and effectively contributing to our local communities.
To learn more, please contact info@asahibeer.ca or visit the Asahi Europe and International website below.
About the role
Company Vision
Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr.
Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalization. Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.
Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.
Key Purpose Statement
As Japan’s number 1 beer with a strong ambition to grow in Canada, the Brand Manager for Asahi Super Dry is responsible with the the Senior Marketing Manager, Global Brands to spearhead the development of a comprehensive brand strategy that fuses global brand standards with localized insights. Your vision will guide every aspect of the brand’s journey - from implementation of innovative campaigns to adapting messaging that appeals to diverse Canadian audiences. As the custodian of the brand, you will serve as a key liaison between multiple internal teams including sales, trade marketing, finance, and the supply chain ensuring consistency across all customer touchpoints to maintain brand integrity.
We have big ambitions for Asahi Super Dry in Canada and are looking for someone with the drive and experience to take the brand to the next stage.
Key Responsibilities:
- The annual planning process for the Asahi Super Dry brand
- Manage and optimize the marketing mix including key channels such as media, experiential & PR
- Development of trade marketing programs and toolkits and works closely with the Trade Marketing team to oversee execution
- Manage and co-ordinate all external partners developing positive working relationships helping to deliver standout executions and meeting strategic brand objectives
- Ensure that all activity and brand related components of the marketing plan is managed against budgets
- Work closely with Sales and Trade Marketing teams to grow the performance of the brand across On & Off Trade channels
- Review and adapt plans to meet commercial and brand performance targets
- Monitor and analyze consumer trends and understand the impact on execution
Key attributes of the successful person
- Strong interpersonal skills to build positive relationships at all levels inside and outside the organization
- Strong communication skills. Ability to clearly and coherently deliver ideas that inspire
- Ability to influence, persuade and negotiate effectively
- A proactive initiator with a positive hands-on attitude, flexible and able to balance big company attitude with the resourcefulness required to achieve results in a small team
- Demonstrate personal accountability in project delivery
- Results driven, fits naturally within a strong performance culture
- Ability to work in cross functional, multi skilled and multi-cultural environments
- Naturally curious about real people insights, trends and culture
KEY CAPABILITIES REQUIRED
- University degree in Marketing or related field preferred
- Bilingual (French & English) candidates preferred
- 3-5 years brand management experience in the field of FMCG/alcoholic beverages with demonstrated success in managing National brands.
- Previous beverages experience is an asset
- Self-sufficient, independently driven and a keen problem solver
- Proven experience of managing complex marketing projects through to successful completion.
- Experience working in developing successful media and communications plans within Canada
- Travel within Canada and some international travel required
- Based in Toronto (65 Heward Avenue)
ASAHI BEHAVIOURS – strong individually , stronger together
- Committed – we do what we say we will do
- Cooperative – we are stronger when we work together
- Curious – we are open minded and discover better ways
- Bold – we are clear and decisive in whatever we do
- Empowering – I bring out the best in my people
We appreciate and review all applications but contact only those applicants who best fit our requirements.
Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.
About Asahi Canada
Asahi Canada is the Canadian subsidiary of Asahi Europe and International.
Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr.
With a business that has unmatched expertise in the category, Asahi Canada differentiates its brands through experience led marketing that creates emotional connections with customers through community building events and premium partnerships. Our distribution disciplines and innovative ways of working allow us to offer more value to our customers, ultimately helping to change the way people think about beer. We are continuously making strides to lead the super-premium beer space, and our unique collection of brands allow us to deliver the perfect beer for every occasion.
Asahi Canada’s principles are built on empowering our employees and ensuring our customers are always at the heart of everything we do. We believe beer adds to the enjoyment of life and also recognize the serious nature that alcohol’s effects can have for individuals, communities and society at large. We are committed to playing our part in reducing issues caused by the harmful use of alcohol, understanding and reducing our environmental footprint and effectively contributing to our local communities.
To learn more, please contact info@asahibeer.ca or visit the Asahi Europe and International website below.