Salesforce Marketing & Loyalty Cloud Manager
Top Benefits
About the role
Position Summary 407 ETR is seeking an experienced and strategic Salesforce Marketing/Loyalty Cloud Manager to develop, execute and optimize marketing campaigns for promotions and loyalty. This role is responsible for leveraging Salesforce Marketing Cloud and Loyalty Management to deliver and optimize personalized, data driven campaigns and works cross-functionally to build and manage end-to-end journeys that drive growth and value.
The successful candidate has hands-on expertise with Salesforce Marketing Cloud - Salesforce Marketing Cloud experience required, Salesforce Loyalty management experience preferred.
Role Responsibilities
- Design and execute complex automated Salesforce campaigns:
- Develop and manage email templates and content blocks in Email Studio and Content Builder
- Use Journey Builder, Automations, and Data Extensions for seamless customer experiences
- Develop and manage content on emails and Web Studio
- Create and maintain AMPscript for dynamic content personalization in emails and landing pages
- Analyze campaign performance and provide reporting, insights, and recommendations to improve
- results and drive growth
- Test, optimize and innovate campaigns to improve performance and ROI
- Partner with data, product, and customer teams to develop and measure campaigns and increase
- effectiveness
- Manage Salesforce Marketing Cloud and Loyalty Management tools to deliver personalized experiences
- including platform enhancements and system integrations
- Provide Salesforce Marketing Cloud and Loyalty Management expertise to deliver outstanding
- experiences and results
- Provide insight and expertise for planning, roadmap development and executive reporting
Technical Requirements
- A university degree, MBA preferred
- 5+ years of Salesforce Marketing Cloud experience
- Salesforce Marketing Cloud Certifications preferred:
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Email Specialist
- Experience with Salesforce Service Cloud integration an asset
- Hands-on expertise in AMPscript, HTML/CSS, SQL, and data extensions
- Excellent critical thinking and problem-solving skills
- Strong analytical skills and experience with reporting tools, e.g. Tableau
- Highly collaborative team player with a learning and growth mindset
- Excellent communication and project management skills and attention to detail
Our Offer
- 407 ETR usage (taxable benefit)
- Competitive salary, bonus structure
- Competitive vacation package
- Community culture
- Continued education budget
- Expect excellence: Collaborative team, learn, and grow with a high-performance team
About 407 ETR Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
- Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.29%);
- Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
- Public Sector Pension Investment Board (PSP Investments) (7.51%)
Learn more at 407etr.com . Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole. Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive. Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
About 407 ETR Concession Company
407 ETR is the world’s first all-electronic, barrier-free toll highway, stretching 108 km from Burlington (in the west) to Pickering (in the east).
Save Time: Taking 407 ETR across the GTA means avoiding congestion. Transit providers and businesses rely on 407 ETR to move people and good quickly across the region.
Safety is our priority: With 24/7 Highway Safety Patrols and Highway Monitoring, we do our best to ensure that help is never far away if you need it. Our partnership with the Ontario Provincial Police helps keep traffic moving safely.
Customer Experience: We're focused on serving you well, both on and off the road. Discovering the latest promotions/offers or planning the cost of an upcoming trip using the toll calculator are just a few reasons to add www.407etr.com as one of your favourites…and you can visit on any device! Log into your web account (or sign up in minutes) to leverage your one-stop shop for many helpful account options like switching to paperless billing or pre-authorized billing, viewing past bills or to pay your current bill.
Caring for your car: Driving at a safe and consistent speed on an excellent and well-maintained highway helps to keep your car efficient and gives you better fuel economy, saving you money on gas and maintenance.
Drive More Save More: Customers are automatically enrolled in ETR Rewards when they drive a certain number of transponder kilometres. The more you drive, the greater your savings. Check out the ETR Rewards page to see how you can get in and what benefits you can receive!
We invite you to explore our website to learn more about our online services, investments to improve traffic flow, interesting facts about the highway, real-life stories from the road and more. Thank you for taking the time to learn about 407 ETR!
Salesforce Marketing & Loyalty Cloud Manager
Top Benefits
About the role
Position Summary 407 ETR is seeking an experienced and strategic Salesforce Marketing/Loyalty Cloud Manager to develop, execute and optimize marketing campaigns for promotions and loyalty. This role is responsible for leveraging Salesforce Marketing Cloud and Loyalty Management to deliver and optimize personalized, data driven campaigns and works cross-functionally to build and manage end-to-end journeys that drive growth and value.
The successful candidate has hands-on expertise with Salesforce Marketing Cloud - Salesforce Marketing Cloud experience required, Salesforce Loyalty management experience preferred.
Role Responsibilities
- Design and execute complex automated Salesforce campaigns:
- Develop and manage email templates and content blocks in Email Studio and Content Builder
- Use Journey Builder, Automations, and Data Extensions for seamless customer experiences
- Develop and manage content on emails and Web Studio
- Create and maintain AMPscript for dynamic content personalization in emails and landing pages
- Analyze campaign performance and provide reporting, insights, and recommendations to improve
- results and drive growth
- Test, optimize and innovate campaigns to improve performance and ROI
- Partner with data, product, and customer teams to develop and measure campaigns and increase
- effectiveness
- Manage Salesforce Marketing Cloud and Loyalty Management tools to deliver personalized experiences
- including platform enhancements and system integrations
- Provide Salesforce Marketing Cloud and Loyalty Management expertise to deliver outstanding
- experiences and results
- Provide insight and expertise for planning, roadmap development and executive reporting
Technical Requirements
- A university degree, MBA preferred
- 5+ years of Salesforce Marketing Cloud experience
- Salesforce Marketing Cloud Certifications preferred:
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Email Specialist
- Experience with Salesforce Service Cloud integration an asset
- Hands-on expertise in AMPscript, HTML/CSS, SQL, and data extensions
- Excellent critical thinking and problem-solving skills
- Strong analytical skills and experience with reporting tools, e.g. Tableau
- Highly collaborative team player with a learning and growth mindset
- Excellent communication and project management skills and attention to detail
Our Offer
- 407 ETR usage (taxable benefit)
- Competitive salary, bonus structure
- Competitive vacation package
- Community culture
- Continued education budget
- Expect excellence: Collaborative team, learn, and grow with a high-performance team
About 407 ETR Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
- Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.29%);
- Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
- Public Sector Pension Investment Board (PSP Investments) (7.51%)
Learn more at 407etr.com . Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole. Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive. Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
About 407 ETR Concession Company
407 ETR is the world’s first all-electronic, barrier-free toll highway, stretching 108 km from Burlington (in the west) to Pickering (in the east).
Save Time: Taking 407 ETR across the GTA means avoiding congestion. Transit providers and businesses rely on 407 ETR to move people and good quickly across the region.
Safety is our priority: With 24/7 Highway Safety Patrols and Highway Monitoring, we do our best to ensure that help is never far away if you need it. Our partnership with the Ontario Provincial Police helps keep traffic moving safely.
Customer Experience: We're focused on serving you well, both on and off the road. Discovering the latest promotions/offers or planning the cost of an upcoming trip using the toll calculator are just a few reasons to add www.407etr.com as one of your favourites…and you can visit on any device! Log into your web account (or sign up in minutes) to leverage your one-stop shop for many helpful account options like switching to paperless billing or pre-authorized billing, viewing past bills or to pay your current bill.
Caring for your car: Driving at a safe and consistent speed on an excellent and well-maintained highway helps to keep your car efficient and gives you better fuel economy, saving you money on gas and maintenance.
Drive More Save More: Customers are automatically enrolled in ETR Rewards when they drive a certain number of transponder kilometres. The more you drive, the greater your savings. Check out the ETR Rewards page to see how you can get in and what benefits you can receive!
We invite you to explore our website to learn more about our online services, investments to improve traffic flow, interesting facts about the highway, real-life stories from the road and more. Thank you for taking the time to learn about 407 ETR!