About the role
Department
All Departments
Hours
Full-time permanent
Availability Required
Weekdays
Location
580 Granite Court
Pickering (Head Office), ON
**Job Title:** Pay Per Click Specialist
**Company Overview:**
Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.
**Key Responsibilities:**
- Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.
- Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.
- Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
- Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.
**Required Skills and Qualifications:**
- Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles.
- Proficiency in Google Ads, Bing Ads, and analytics platforms.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Familiarity with A/B testing and conversion rate optimization techniques is a plus.
This is an in person, on site position located in Pickering, Ontario.
About Long & McQuade Musical Instruments
Jack Long was a professional trumpet player who, in 1956, thought that maybe he could sell instruments to some of his friends in the musical community. He set up a small store on Carleton Street in Toronto on the second floor of an old house and became a dealer for King Band Instruments. The floor was divided up into music studios so Jack was also able to teach trumpet lessons on the side. About 6 months later, Jack rented out a room to a local drummer named Jack McQuade which he used for drum lessons.
In 1957, the Jacks decided to open up a small retail store on Yonge Street and named it Long & McQuade Musical Instruments. Many existing customer service policies sprang from these early days. The rental program began when the partners decided to start charging their friends for all the instruments they were “borrowing”. The financing program began when a customer asked if he could purchase a drum set but not pay for it all at once. Jack & Jack continued as partners until 1965 when Jack McQuade decided to pursue drumming full time and sold his portion of the company to Jack Long.
Long & McQuade began expanding in 1968 and hasn’t stopped since. Currently there are over 70 Long & McQuade stores across Canada as well as an online store that opened in 2008. The company employs over 1,300 musicians and contracts around 1,000 music teachers across Canada. To this day, the entire company is still 100% owned by the Long family.
About the role
Department
All Departments
Hours
Full-time permanent
Availability Required
Weekdays
Location
580 Granite Court
Pickering (Head Office), ON
**Job Title:** Pay Per Click Specialist
**Company Overview:**
Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.
**Key Responsibilities:**
- Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.
- Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.
- Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
- Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.
**Required Skills and Qualifications:**
- Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles.
- Proficiency in Google Ads, Bing Ads, and analytics platforms.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Familiarity with A/B testing and conversion rate optimization techniques is a plus.
This is an in person, on site position located in Pickering, Ontario.
About Long & McQuade Musical Instruments
Jack Long was a professional trumpet player who, in 1956, thought that maybe he could sell instruments to some of his friends in the musical community. He set up a small store on Carleton Street in Toronto on the second floor of an old house and became a dealer for King Band Instruments. The floor was divided up into music studios so Jack was also able to teach trumpet lessons on the side. About 6 months later, Jack rented out a room to a local drummer named Jack McQuade which he used for drum lessons.
In 1957, the Jacks decided to open up a small retail store on Yonge Street and named it Long & McQuade Musical Instruments. Many existing customer service policies sprang from these early days. The rental program began when the partners decided to start charging their friends for all the instruments they were “borrowing”. The financing program began when a customer asked if he could purchase a drum set but not pay for it all at once. Jack & Jack continued as partners until 1965 when Jack McQuade decided to pursue drumming full time and sold his portion of the company to Jack Long.
Long & McQuade began expanding in 1968 and hasn’t stopped since. Currently there are over 70 Long & McQuade stores across Canada as well as an online store that opened in 2008. The company employs over 1,300 musicians and contracts around 1,000 music teachers across Canada. To this day, the entire company is still 100% owned by the Long family.