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Vice President Marketing

Novisto2 days ago
Montreal, Quebec
Mid Level
full_time

Top Benefits

Generous health benefits (100% Insurance coverage & access to Dialogue’s telemedicine app)
Flexible schedules & opportunity to work remotely
4 weeks of vacation

About the role

Novisto is on a mission to empower companies to own their sustainability data and turn it into decision-useful information. We’re now looking for a Vice President of Marketing to complete our executive team and lead the next phase of brand growth and market expansion.

This role is for a bold, strategic leader who thrives at both setting a long-term vision and driving hands-on execution. You’ll lead the full marketing spectrum—from brand and content to performance, digital, and events—while driving alignment across the organization. We're looking for a digitally savvy marketer with strong data-driven instincts, deep enterprise SaaS experience, and a genuine passion for ESG.

Responsibilities

  • Lead a high-performing team across core marketing functions: brand, demand generation, design and content.
  • Coach and develop team members to support both individual growth and business goals
  • Set Novisto’s global marketing vision, aligning brand, product, and growth strategies with company objectives.
  • Own the customer acquisition and revenue growth pipeline through integrated, multi-channel marketing programs.
  • Track campaign performance, including KPIs, pipeline impact, and engagement across channels.
  • Own budget management, paid media effectiveness, lead funnel health, and email marketing performance.
  • Launch programs and campaigns across paid, owned, and earned channels—including email, social, SEM, and events—that consistently drive engagement.
  • Translate marketing performance into actionable insights using tools like HubSpot and Google Analytics.
  • Develop sales enablement tools and partner with Sales and Product to align GTM efforts and messaging
  • Champion a “One Team” mentality by aligning closely with other departments to ensure a cohesive go-to-market strategy.
  • Position Novisto as a thought leader in the ESG space through high-quality content, media partnerships, and executive visibility.
  • Ensure a consistent brand voice and experience across every touchpoint—from our website to investor decks.
  • Monitor the competitive landscape and market trends, and keep the executive team informed of new opportunities and threats.

Qualifications:

  • 7+ years of marketing leadership experience in a fast-paced SaaS environment, ideally within enterprise or B2B segments.
  • Deep understanding of the digital marketing landscape, including hands-on experience with social platforms like LinkedIn and emerging digital trends.
  • A track record of building and scaling marketing teams and digital programs that drive measurable growth.
  • Proven leadership and team development skills, with experience coaching, mentoring, and scaling high-performing marketing teams.
  • Deep experience in digital marketing, demand generation, and marketing automation (HubSpot or similar platforms).
  • A data-first mindset—you’re fluent in KPIs, attribution models, funnel metrics, and know how to tell the story behind the numbers.
  • Agile and growth-oriented mindset, with the ability to adapt quickly and lead confidently in a fast-paced, constantly evolving environment.
  • Exceptional storytelling and communication skills (bilingualism in French/English is a strong asset).
  • A strategic thinker with hands-on ability to execute, iterate, and pivot in a high-growth, high-change environment
  • Experience in marketing in global or multi-market contexts and working cross-functionally.

What we offer

  • Join an early-stage, well-financed company;
  • Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software;
  • Contribute your knowledge and insights to increase awareness and knowledge of sustainability
  • Generous health benefits (100% Insurance coverage & access to Dialogue’s telemedicine a
  • pp);Flexible schedules & opportunity to work remotely;
  • 4 weeks of vacation;
  • Stock option plan;
  • If you prefer to work at the office, we have a beautiful office, in Old Montreal, close to downtown and steps away from a metro (subway) station.

About Novisto

Software Development
51-200

Novisto is end-to-end enterprise software for smarter sustainability management, empowering companies to create value from their ESG data and reporting.