Program Marketing Officer, Edwards School of Business

Summary:

The Program Marketing Officer provides leadership in the development and implementation of innovative, effective, and reliable marketing strategies to advance the reputation, priorities, and goals of the Edwards School of Business, in alignment with the strategic plan.

Reporting to the Manager, Marketing & Communications, this incumbent will collaborate closely with program administration and engage with both internal and external stakeholders. The Program Marketing Officer is responsible for executing targeted recruitment marketing initiatives and campaigns that effectively elevate the profile of the Edwards School of Business on both a local and national level.

Duties and Responsibilities:

• Plan, prepare and implement annual recruitment marketing strategies to support and advance the strategic directions of the Edwards School of Business, Business Strategic Plan, USask Plan 2025, and ohpahotân | oohpaahotaan Indigenous Engagement plan
• Create and implement marketing metrics (KPI) across all programs, ensuring evaluation of the success of the marketing functions
• Manage budgetary requirements of marketing activities, making cost-effective recommendations and effective use of resources
• Collaboratively work with program teams within the College and Central to enhance awareness of the programs the undergraduate (Bachelor of Commerce, Certificate in Entrepreneurship, Certificate in Business, Indigenous Business Administration Certificate), graduate (Master of Business Administration, Graduate Certificate in Leadership, Graduate Certificate in Financial Management, Master of Professional Accounting, Master of Science in Management) and Co-operative Education programs to meet enrolment targets
• Lead and manage marketing projects including digital campaigns (advertising, email, social media, etc.), video production, print and radio advertising, content writing and design (news stories, brochures, one pagers, digital signage, etc.) to promote undergraduate and graduate programs
• Manage the undergraduate and graduate programs, and Career Services/Co-operative Education pages on the website.
• Track, analyze and assess effectiveness of marketing initiatives and campaigns, compiling reports, and making data-driven adjustments as needed to achieve KPIs and providing annual reports to program teams
• Direct and review the work of marketing contractors (videography, photography, content creation, etc.)
• Ensure messaging is consistent for the College and University
• Stewardship of the university and college’s reputation and visual identities
• Participate in University Relations and Marketing meetings, team planning and other activities that contribute to achieving University-wide goals in communications
• Communicates and acts in a respectful and professional manner, collaborates effectively, abides by policy, and contributes to a positive and productive work and learning environment
• Engages in continuous learning by participating in activities, training, and events related to Indigenous engagement, reconciliation, equity, diversity, and inclusion
• Demonstrates respect and dignity for all members of the community, actively contributes to an environment of acceptance and inclusion of others, and responds to different perspectives from a place of curiosity, respect, and non-judgement
• Undertakes related duties, as assigned, consistent with the nature of the position

Qualifications:

• A bachelor’s degree, preferably in communications, marketing, public relations, journalism, or a related field
• Minimum five years’ experience in marketing with a demonstrated progression in level of responsibility, including a breadth of experience developing and implementing all areas of strategic marketing plans
• Experience with Adobe Photoshop, InDesign, Premiere Pro, Rush will be considered a strong asset
• Experience with Google Analytics, Google Looker Studio, Google Tag Manager, will be considered a strong asset
• Experience with Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Spotify Ads, etc. will be considered a strong asset
• Experience with using website content management systems will be considered an asset
• Demonstrated ability of recognizing, respecting, and working effectively with individuals and groups from diverse perspectives and backgrounds, encouraging change, and engaging colleagues in implementing communication strategies
• Demonstrated strong leadership, analytical, and organizational skills, including the ability to effectively plan and manage multiple projects and adjust to changing priorities in a fast-paced environment
• Proven ability to develop written and video content for a variety of marketing vehicles
• Ability to work independently and collaboratively and be self-motivated and reliable
• Ability to problem-solve, think, and act strategically and creatively
• Attention to detail, discretion, a high level of integrity, and independent judgment
• Highly organized with polished presentation and interpersonal skills
• Excellent communication skills, both written and oral

The University of Saskatchewan recognizes alternate career paths; therefore, a combination of education and experience may be considered.

Inquiries regarding this position can be directed to Natasha Katchuk at Katchuk@edwards.usask.ca

Department: Edwards School of Business

Status: Term 12 months with the possibility of extension

Employment Group: ASPA
Full Time Equivalent (FTE): 1.0 FTE

Salary: The salary range, based on 1.0 FTE, is $69,035.00 - 107,868.00 per annum. The starting salary will be commensurate with education and experience.

Salary Family (if applicable): Specialist Professional

Salary Phase/Band: Phase 2

Posted Date: 7/30/2025

Closing Date: 8/12/2025 at 6:00 pm CST
Number of Openings: 1
Work Location: May be eligible for hybrid work under the terms of USask's Alternative Workspace Guidelines

The University is committed to employment equity, diversity, and inclusion, and are proud to support career opportunities for Indigenous peoples to reflect the community we serve. We are dedicated to recruiting individuals who will enrich our work and learning environments. All qualified candidates are encouraged to apply; however, in accordance with Canadian immigration requirements, Canadian citizens and permanent residents will be given priority. We are committed to providing accommodations to those with a disability or medical necessity. If you require an accommodation to participate in the recruitment process, please notify us and we will work together on the accommodation request. We continue to grow our partnerships with Indigenous communities across the province, nationally, and internationally and value the unique perspective that Indigenous employees provide to strengthen these relationships. Verification of Indigenous Membership/Citizenship at the University of Saskatchewan is led and determined by the deybwewin | taapwaywin | tapwewin: Indigenous Truth policy and Standing Committee in accordance with the processes developed to enact the policy. Successful candidates that assert Indigenous membership/citizenship will be asked to complete the verification process of Indigenous membership/citizenship with documentation. The University of Saskatchewan’s main campus is situated on Treaty 6 Territory and the Homeland of the Métis. We pay our respects to the First Nations and Métis ancestors of this place and reaffirm our relationship with one another. Together, we are uplifting Indigenization to a place of prominence at the University of Saskatchewan.