Marketing Manager

Passionate about storytelling, strategy, and driving measurable growth?
We’re looking for a Marketing Manager to help us amplify our brand, generate demand, and connect our mission to the customers who need us most. You’ll own campaigns, events, advertising, and more—turning strategy into action that drives awareness, leads, and loyalty.

If you’re equal parts creative and analytical, obsessed with execution, and energized by telling a meaningful story through multiple channels—we want to meet you.
Most importantly, you know how to leverage AI as a force multiplier to maximize your impact and efficiency.

What We Do

At Collabware, our mission is to free organizations from information chaos. We provide intelligent information management solutions that help organizations gain control over their data through transparency, collaboration, and security. Our Marketing team supports this mission by telling compelling stories, generating high-quality leads, and connecting customers with the right solutions—at the right time.

You’ll work closely with cross-functional teams including Sales, Product, and Customer Success, and report directly to leadership. Our culture is grounded in five core values:

Think Big, Make It Happen, Embrace and Drive Change, Passion for Customer Success, and Grow Together.

The Responsibilities

Think Big: Lead and evolve our marketing strategy to drive demand and build long-term brand equity. You’ll develop positioning, campaigns, and tactics that reflect our values and vision.

Embrace and Drive Change:
You’ll evolve our marketing engine by experimenting with new channels and tactics—from ABM to advertising to event-based strategies.

Grow Together: Work closely with Sales and Product to create content, tools, and experiences that align with the buyer journey and support go-to-market success.

Make It Happen: Whether it’s a campaign launch, event execution, or ad placement, you’ll bring plans to life through thoughtful project management, hands-on implementation, and performance optimization.

Passion for Customer Success: Center your marketing efforts around our customers’ real challenges, telling stories that demonstrate impact and build trust.

The Actions

• Own the end-to-end planning and execution of integrated marketing campaigns (digital, content, email, events, and more)
  designed to generate high-quality MQLs

• Refine and define our Ideal Customer Profile (ICP) and develop targeted marketing strategies to reach and engage these prospects

• Develop and manage paid advertising campaigns across digital (Google Ads, LinkedIn, etc.) and traditional channels to drive qualified leads

• Plan and execute conference participation, including booth design, collateral, sponsorships, speaking opportunities, and follow-up

• Lead Collabware-hosted events (webinars, roundtables, customer sessions), including promotion, production, and performance tracking

• Manage external partnerships and sponsorships that support lead generation or brand awareness

• Collaborate on product launches and feature rollouts with compelling messaging and coordinated go-to-market activities

• Manage our website and optimize for SEO, conversions, and brand consistency

• Create or oversee the creation of content including blog posts, case studies, videos, ads, and event materials

• Develop sales enablement tools and resources that support revenue goals

• Analyze and report on campaign performance, pipeline contribution, and ROI

• Oversee marketing operations, budgets, and relationships with vendors or contractors

• Leverage AI tools and technologies to enhance productivity, content creation, campaign optimization, and data analysis

Key Skills

• Strong campaign planning and project management—can take an idea from whiteboard to launch

• Excellent written and visual communication skills with the ability to craft compelling B2B/B2G messaging

• Analytical and data-driven—comfortable using KPIs to inform decisions
  and
  optimize funnel performance

• Hands-on experience with event and conference execution, including logistics and promotion

• Knowledge of B2B/B2G paid media, retargeting, and sponsorship strategy
  with focus on lead quality over quantity

• Comfortable working cross-functionally and influencing without authority

• Familiarity with marketing tools like HubSpot, Google Ads, CMS, and analytics platforms

• Experience leveraging AI tools for content creation, campaign optimization, and marketing automation

• Understanding of B2B/B2G SaaS sales processes and how marketing activities impact the sales funnel

Experience and Qualifications

• 4–7 years of experience in B2B or B2G marketing in SaaS or enterprise software

• Proven track record of planning and executing events, ad campaigns, and content-driven programs that generate qualified leads

• Experience managing budgets, contractors, and external vendors

• Demonstrated ability to work independently with minimal supervision while delivering results

• Understanding of B2B SaaS sales cycles and how marketing supports sales success

• Experience using AI tools to enhance marketing effectiveness and efficiency

• Degree or diploma in Marketing, Communications, Business, or a related field

• Experience working with or marketing to IT, compliance, or regulated industries is a plus

Role Expectations

First Month

• Get to know Collabware’s product, customers, and current marketing channels

• Audit past campaigns, ads, events, and messaging for MQL generation effectiveness

• Build relationships with Sales, Product, and Customer Success

• Assess current ICP definition and target market approach

First Few Months

• Plan and launch your first integrated campaign focused on MQL generation

• Refine our ICP and develop targeted marketing strategies

• Define our advertising and event calendar for the next 6–12 months

• Begin building pipeline contribution and campaign performance dashboards

• Implement AI tools and workflows to enhance marketing efficiency

First Year

• Establish a high-performing marketing engine with scalable campaigns, consistent branding, and measurable MQL results

• Elevate our presence at key conferences and events with clear lead generation outcomes

• Deliver consistent pipeline support and long-term brand growth through a diverse channel mix

• Demonstrate measurable impact on sales funnel performance and revenue growth

The Benefits

• Unlimited Vacation – You must take at least 3 weeks’ off per year!

• Health, Dental, and Vision benefits

• Growth Opportunities – Early on, you’ll be put on our Engineering Growth Framework to plan your career

• Stock Options

• Yearly $1,000 Technology stipend for your personal use – like AirPods, GPUs, smartwatches – anything tech really!

• Yearly $1,000 Career Development stipend for courses, conferences, books, and anything else that sharpens your skills!

• Yearly $1,000 Extended Health stipend

• Social Gatherings & Friday Lunches

The Hiring Process

If this posting sounds like a fit for you, apply today! Here is what you can expect:

We’re excited to dive into your resume – brownie points for sending a cover letter that explains why you’re interested in joining our team as well! This will help us get to know you better and learn about your experiences.

If we think you may be a fit, we will reach out and set up a brief 30-minute phone call with our People and Culture Manager. Here, you’ll discuss the company, role, and how your experiences and expectations align with ours. To respect your time, we will strive to complete the hiring process and make our decision within 10 business days. We won’t leave you hanging!

Next, you will be invited to a 90-minute behavioral & skills interview with the CEO and another senior member of the team. Here, we’ll dive a bit more into your experiences and run through sample scenarios. This will also be a great opportunity to ask all your questions to the team!

The next step in the process is a Team Fit Interview, where you will get a chance to meet a diverse group of your potential future colleagues! We take a great deal of pride in the culture we are trying to foster, and we want to make sure you’ll fit right in. Bring all the questions you can think of about the team!

• The final stage – a one-on-one meeting with our CEO. Here, you’ll chat about the role and the company vision. If you are in the Vancouver area, this meeting will typically be done over lunch.