Growth Marketing Manager

About Euna Solutions

Euna Solutions™ is a leading provider of purpose-built, cloud-based solutions that power critical administrative functions and financial operations for the public sector. Our mission is to modernize the public sector with innovative software that improves efficiency, transparency, and outcomes for communities across North America.

About the Role

We’re looking for a hands-on, data-savvy Growth Marketing Manager to support and scale our digital marketing efforts across the funnel. This is a key role on the Digital & Growth team, working alongside specialists in paid media and web — and partnering cross-functionally with content, product marketing, and marketing ops.

You’ll focus on growing MQLs and transactional SaaS revenue, optimizing our digital experience, improving conversion across key touchpoints, and supporting campaign execution.

You’ll join a fast-moving team with an ambitious mandate. Candidates invited to interview beyond initial screening should be prepared for skills-based testing in accordance with the following job description.

Duties and Responsibilities

Conversion Optimization & Digital Experience

• Own website and landing page CRO efforts (testing, analytics, UX input).

• Partner with our web specialist and design team to ensure a seamless, conversion-focused digital experience.

• Work with the web specialist to identify friction points in the user journey and implement A/B tests to improve conversion rates.

Campaign Execution & Support

• Assist in building and executing campaigns in Pardot/HubSpot (emails, landing pages, nurture flows).

• Collaborate with product marketing and programs to bring campaigns to life across digital channels.

Attribution & Reporting Enablement

• Partner with marketing ops to improve tracking, UTMs, and funnel attribution.

• Ensure reporting and attribution best-practices are in place, ensuring marketing efforts are measurable and ROI-focused across channels.

• Support the creation of dashboards and analytics that inform optimization and departmental reporting.

Freemium Growth & Customer Journey Expansion

• Work with digital, product marketing, and product teams to optimize freemium**-to-paid conversion** paths.

• Support upsell, expansion, and renewal marketing motions via targeted digital initiatives.

• Contribute to the development of post-signup touchpoints that accelerate value realization and contribute to revenue.

Growth Projects & Innovation

• Lead experiments with new tools, features, or acquisition channels (e.g., new chat tools, overlays, engagement widgets).

• Identify and test opportunities for new digital experiences that drive engagement and pipeline.

• Pilot emerging digital tactics that improve performance or scale efficiency, including account based marketing and AI-supported initiatives

Qualifications

• 4–7 years of experience in B2B/B2GSaaS marketing, with exposure to growth, digital, or lifecycle roles.

• Hands-on experience with marketing automation platforms (HubSpot preferred) and WordPress.

• Familiarity with Google Analytics 4, heatmap tools (e.g. Hotjar, Crazy Egg), and closing the loop via CRM/marketing automation tools.

• Strong understanding of conversion rate optimization, A/B testing, and basic UX principles.

• Familiar with funnel metrics and attribution models (first-touch, multi-touch, etc.).

• Analytical mindset — comfortable making decisions based on data and user behavior.

• Comfortable working cross-functionally and shifting priorities to support growth opportunities.

• Proactive, adaptable, and excited by experimentation.

Nice to Haves

• Experience with freemium or product-led growth (PLG)motion.

• Basic WordPress experience.

• Prior exposure to customer lifecycle or renewal marketing.

Location:

Hybrid (3 days in the office per week) – USA (Atlanta, GA) or Canada (Oakville, ON

What It's Like to Work at Euna Solutions

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of the perks that Euna employees enjoy:

Competitive wages
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.

• ️ Wellness days

What’s better than a long weekend? An extra-long weekend! This summer let's begin and end the summer with an extra day on top of the long weekend (July and Sept)! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

Flexible workday
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in.

Benefits
Ask us for a copy of our health and dental benefits!

Culture committee
Celebrate at every occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit www.eunasolutions.com.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requests regarding accessibility at Euna Solutions, please email recruiting@eunasolutions.com or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.