Coordinator, Marketing Services
Top Benefits
About the role
True North Sports + Entertainment is looking for a motivated and highly organized individual to join our team.
The Coordinator, Marketing Services is responsible for supporting all marketing initiatives and campaigns for the Winnipeg Jets. This role works collaboratively with other members of the Marketing Services Department to assist in the execution of campaigns that drive ticket sales, grow our youth fan strategy, and provide support for our Winnipeg Jets App and the Jets 360 program.
This position is ideal for an entry-level candidate eager to learn, grow, and develop within a professional sports marketing environment.
What to be excited for in this role:
- Support the planning and execution of youth-focused marketing initiatives, helping to bring innovative programs to life in collaboration with teams across the organization.
- Contribute to the execution of digital fan engagement platforms, including the Jets App and Jets360 Loyalty Program – ensuring fans stay connected, rewarded and excited.
- Collaborate with creative, content, and cross-functional teams to develop and execute visually engaging, fan-first marketing campaigns across multiple channels, including social media, video, email, and web.
- Assist in coordinating timelines, deliverables, and stakeholder feedback to keep marketing projects on track and aligned with campaign goals.
- Support campaign monitoring and reporting by compiling key performance metrics and insights across digital platforms to guide ongoing improvements.
- Contribute to strategy sessions, brainstorming new ideas and participating in the ideation and execution of contests, giveaways, and fan rewards.
- Conduct market and trend research, tracking other professional sports and entertainment brands to bring forward fresh, locally adaptable ideas.
- Serve as a fan insight liaison, gathering feedback from surveys, social listening, and app interactions to inform future campaign strategies and fan experience enhancements.
- Manage and update select website content, ensuring accuracy and timeliness, while also acting as a quality assurance lead by proofreading materials and testing digital links.
- Perform other duties as required that align with the responsibilities of the role and the needs of the organization.
What we need from you:
- Post-secondary education in Marketing, Communications, Sport Management, Business, or a related field.
- 0–2 years of experience in marketing, sales, or a related field; Internships or relevant co-op placements are an asset.
- Interest in sports and entertainment marketing, particularly hockey, is considered a strong asset.
- Strong written and verbal communication skills; attention to detail and copy accuracy is essential.
- Proficient in Microsoft Office Suite; familiarity with Adobe Creative Suite and project management platforms (e.g., Asana) is an asset.
- Basic knowledge of digital marketing tools, email platforms, and social media.
- Comfortability with reading and interpreting data sets and reports to identify trends.
- Demonstrated ability to prioritize multiple tasks and meet deadlines in a fast-paced environment.
- Team-oriented with a collaborative mindset and a willingness to learn.
- Flexible schedule, with the ability to work evenings and weekends as needed.
Why you should join us!
We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.
Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.
We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!
We are Venues | We are People | We are Community
WE ARE TRUE NORTH
Submission Requirements
To apply for this position, please fill out the online application form below. You will be asked to upload your cover letter and resume at the end of the form.
Closing date: Friday, July 11, 2025
Accommodations are available upon request throughout all aspects of the selection process. Candidates requiring accommodations may contact, in confidence, hr@tnse.com*.* True North thanks all that apply, however, only those selected for interview will be contacted. No phone calls please.
About True North Sports + Entertainment
True North Sports + Entertainment is Manitoba’s premier sports and entertainment company.
True North owns and operates Canada Life Centre, the Winnipeg Jets (NHL), the Manitoba Moose (AHL), the hockey for all centre, and the Burton Cummings Theatre (“The Burt”). Additionally, True North is currently developing True North Square, a mixed-use development that is located adjacent to Canada Life Centre. Committed to community development, True North proudly supports the True North Youth Foundation, the charitable arm of True North and the Winnipeg Jets.
Unabashedly proud of our community, True North seeks to be a catalyst for positive change in Winnipeg’s downtown. With Canada Life Centre, the Burt, and True North Square, the company is leading a renaissance of renewal and growth in the downtown Winnipeg. With its continuous reinvestment in its venues and its hockey teams, True North Sports + Entertainment remains steadfastly committed to delivering a superior patron experience.
We Are True North. For our employees, it’s not just a tagline, it’s a way of life. A culture has developed where our employees are engaged, challenged and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community. Beyond common values, our company seeks to find the best people in their respective fields, who produce outstanding results and desire to overachieve. Additionally, our team members are passionate about the community they live in, demonstrated by their unwavering commitment to making positive, long-lasting contributions.
True North is always looking for people who embrace our values to join our team.
Coordinator, Marketing Services
Top Benefits
About the role
True North Sports + Entertainment is looking for a motivated and highly organized individual to join our team.
The Coordinator, Marketing Services is responsible for supporting all marketing initiatives and campaigns for the Winnipeg Jets. This role works collaboratively with other members of the Marketing Services Department to assist in the execution of campaigns that drive ticket sales, grow our youth fan strategy, and provide support for our Winnipeg Jets App and the Jets 360 program.
This position is ideal for an entry-level candidate eager to learn, grow, and develop within a professional sports marketing environment.
What to be excited for in this role:
- Support the planning and execution of youth-focused marketing initiatives, helping to bring innovative programs to life in collaboration with teams across the organization.
- Contribute to the execution of digital fan engagement platforms, including the Jets App and Jets360 Loyalty Program – ensuring fans stay connected, rewarded and excited.
- Collaborate with creative, content, and cross-functional teams to develop and execute visually engaging, fan-first marketing campaigns across multiple channels, including social media, video, email, and web.
- Assist in coordinating timelines, deliverables, and stakeholder feedback to keep marketing projects on track and aligned with campaign goals.
- Support campaign monitoring and reporting by compiling key performance metrics and insights across digital platforms to guide ongoing improvements.
- Contribute to strategy sessions, brainstorming new ideas and participating in the ideation and execution of contests, giveaways, and fan rewards.
- Conduct market and trend research, tracking other professional sports and entertainment brands to bring forward fresh, locally adaptable ideas.
- Serve as a fan insight liaison, gathering feedback from surveys, social listening, and app interactions to inform future campaign strategies and fan experience enhancements.
- Manage and update select website content, ensuring accuracy and timeliness, while also acting as a quality assurance lead by proofreading materials and testing digital links.
- Perform other duties as required that align with the responsibilities of the role and the needs of the organization.
What we need from you:
- Post-secondary education in Marketing, Communications, Sport Management, Business, or a related field.
- 0–2 years of experience in marketing, sales, or a related field; Internships or relevant co-op placements are an asset.
- Interest in sports and entertainment marketing, particularly hockey, is considered a strong asset.
- Strong written and verbal communication skills; attention to detail and copy accuracy is essential.
- Proficient in Microsoft Office Suite; familiarity with Adobe Creative Suite and project management platforms (e.g., Asana) is an asset.
- Basic knowledge of digital marketing tools, email platforms, and social media.
- Comfortability with reading and interpreting data sets and reports to identify trends.
- Demonstrated ability to prioritize multiple tasks and meet deadlines in a fast-paced environment.
- Team-oriented with a collaborative mindset and a willingness to learn.
- Flexible schedule, with the ability to work evenings and weekends as needed.
Why you should join us!
We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.
Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.
We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!
We are Venues | We are People | We are Community
WE ARE TRUE NORTH
Submission Requirements
To apply for this position, please fill out the online application form below. You will be asked to upload your cover letter and resume at the end of the form.
Closing date: Friday, July 11, 2025
Accommodations are available upon request throughout all aspects of the selection process. Candidates requiring accommodations may contact, in confidence, hr@tnse.com*.* True North thanks all that apply, however, only those selected for interview will be contacted. No phone calls please.
About True North Sports + Entertainment
True North Sports + Entertainment is Manitoba’s premier sports and entertainment company.
True North owns and operates Canada Life Centre, the Winnipeg Jets (NHL), the Manitoba Moose (AHL), the hockey for all centre, and the Burton Cummings Theatre (“The Burt”). Additionally, True North is currently developing True North Square, a mixed-use development that is located adjacent to Canada Life Centre. Committed to community development, True North proudly supports the True North Youth Foundation, the charitable arm of True North and the Winnipeg Jets.
Unabashedly proud of our community, True North seeks to be a catalyst for positive change in Winnipeg’s downtown. With Canada Life Centre, the Burt, and True North Square, the company is leading a renaissance of renewal and growth in the downtown Winnipeg. With its continuous reinvestment in its venues and its hockey teams, True North Sports + Entertainment remains steadfastly committed to delivering a superior patron experience.
We Are True North. For our employees, it’s not just a tagline, it’s a way of life. A culture has developed where our employees are engaged, challenged and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community. Beyond common values, our company seeks to find the best people in their respective fields, who produce outstanding results and desire to overachieve. Additionally, our team members are passionate about the community they live in, demonstrated by their unwavering commitment to making positive, long-lasting contributions.
True North is always looking for people who embrace our values to join our team.