Senior Marketing Manager – Growth & Retention
Top Benefits
About the role
Description INDOCHINO is looking for a strategic, data-driven, and results-oriented Senior Marketing Manager to lead our end-to-end customer growth and retention efforts . This role owns the full marketing funnel—from first click to lifelong loyalty—and is responsible for driving scalable performance across all paid acquisition channels and CRM-powered retention programs .
You’ll lead the strategy and oversee execution across paid digital media (e.g., Google Ads, Meta, TikTok, Affiliate, Programmatic), lifecycle marketing (Email, SMS, CRM, Loyalty, Referral), and emerging platforms. This highly cross-functional role will collaborate closely with Brand, Creative, Ecommerce, Analytics, Tech, and Retail to deliver integrated campaigns that grow customer acquisition, deepen engagement, and maximize LTV.
This is a high-impact leadership role for someone excited to own performance marketing across both acquisition and retention , with a strong mix of strategic thinking and hands-on channel expertise.
Key Responsibilities Paid Acquisition
- Own end-to-end strategy, performance, and optimization across all paid media channels: Google (Search, PLA, YouTube, Display), Meta, TikTok, Pinterest, Affiliate, Programmatic, and new platforms
- Build and manage full-funnel, cross-channel media plans aligned to brand, product, and revenue goals
- Lead a high-performance team including an Acquisition Specialist and agency partners to hit targets (ROAS, CPA, CPO, new customer growth)
- Define and drive the testing roadmap across creative, targeting, bidding, placements, and landing experiences
- Manage budgets, monitor pacing, and surface daily/weekly performance insights and strategic recommendations
Retention, CRM, & Loyalty
- Lead strategy and performance of all retention initiatives: Email, SMS, CRM, Referral, and Loyalty
- Oversee Retention Specialist and own execution, testing, and channel health across lifecycle touchpoints
- Develop and scale a CRM framework to support personalized customer journeys and trigger-based automations (e.g., welcome, post-purchase, win-back)
- Own and optimize loyalty and referral programs to drive repeat engagement, advocacy, and long-term value
- Champion segmentation and data-driven personalization strategies across all retention channels
- Monitor deliverability, churn, and engagement metrics with a continuous improvement mindset
Cross-Functional Leadership
- Collaborate with Brand and Creative to ensure performance assets align with campaign narratives and brand guidelines
- Partner with Ecommerce and Tech to integrate personalized experiences across site, flows, and messaging
- Work closely with Analytics to align on reporting, attribution, and insights that drive action
- Share regular performance updates and strategic takeaways with leadership and stakeholders
What You Bring
- 7–10+ years of performance and lifecycle marketing experience in DTC or omnichannel environments
- Demonstrated success owning acquisition and retention across paid digital and CRM/lifecycle channels
- Proven track record of driving growth, efficiency, and LTV through integrated performance programs
- Deep expertise in:
- Google Ads, Meta, TikTok, YouTube
- Email & SMS platforms (e.g., Bloomreach, Klaviyo, Attentive)
- CRM & loyalty strategies (segmentation, personalization, triggered journeys)
- Referral program development and management
- Analytical rigor with strong command of attribution models, A/B testing, and budget optimization
- Experience managing direct reports and agencies with a leadership mindset
- Effective cross-functional communicator and strategic partner
- Passion for performance marketing that blends data, creative, and customer insight
Why We Think You’ll Like Working Here
- Salary range: $100,000 - $108,000
- 3 weeks' vacation and excellent benefits package
- Flexible and Hybrid Working Environment, open to remote within Canada
- Paid Birthday Time Off
- Discounted Employee pricing
- Free Suit Every Year
- Working closely with cross-channel teams to give a full business view
About Indochino
INDOCHINO is a world leader in Made to Measure menswear and allows you to build perfectly-tailored suits and shirts from top-of-the-line materials for a luxurious feel. The endless customization allows you get to choose everything from the lapels, to the lining, pockets, and monogram that go into your one-of-a-kind suit. Items are then delivered straight to your doorstep in three weeks or less.
The made to measure experience shouldn’t be a faraway luxury. We believe that all men deserve access to high quality, exceptionally-fitted clothing tailored to their individuality. For that reason, our seamless customer experience allows you to order one-of-a-kind suits, shirts and pants online or at any of our North American showrooms, always at affordable prices.
Senior Marketing Manager – Growth & Retention
Top Benefits
About the role
Description INDOCHINO is looking for a strategic, data-driven, and results-oriented Senior Marketing Manager to lead our end-to-end customer growth and retention efforts . This role owns the full marketing funnel—from first click to lifelong loyalty—and is responsible for driving scalable performance across all paid acquisition channels and CRM-powered retention programs .
You’ll lead the strategy and oversee execution across paid digital media (e.g., Google Ads, Meta, TikTok, Affiliate, Programmatic), lifecycle marketing (Email, SMS, CRM, Loyalty, Referral), and emerging platforms. This highly cross-functional role will collaborate closely with Brand, Creative, Ecommerce, Analytics, Tech, and Retail to deliver integrated campaigns that grow customer acquisition, deepen engagement, and maximize LTV.
This is a high-impact leadership role for someone excited to own performance marketing across both acquisition and retention , with a strong mix of strategic thinking and hands-on channel expertise.
Key Responsibilities Paid Acquisition
- Own end-to-end strategy, performance, and optimization across all paid media channels: Google (Search, PLA, YouTube, Display), Meta, TikTok, Pinterest, Affiliate, Programmatic, and new platforms
- Build and manage full-funnel, cross-channel media plans aligned to brand, product, and revenue goals
- Lead a high-performance team including an Acquisition Specialist and agency partners to hit targets (ROAS, CPA, CPO, new customer growth)
- Define and drive the testing roadmap across creative, targeting, bidding, placements, and landing experiences
- Manage budgets, monitor pacing, and surface daily/weekly performance insights and strategic recommendations
Retention, CRM, & Loyalty
- Lead strategy and performance of all retention initiatives: Email, SMS, CRM, Referral, and Loyalty
- Oversee Retention Specialist and own execution, testing, and channel health across lifecycle touchpoints
- Develop and scale a CRM framework to support personalized customer journeys and trigger-based automations (e.g., welcome, post-purchase, win-back)
- Own and optimize loyalty and referral programs to drive repeat engagement, advocacy, and long-term value
- Champion segmentation and data-driven personalization strategies across all retention channels
- Monitor deliverability, churn, and engagement metrics with a continuous improvement mindset
Cross-Functional Leadership
- Collaborate with Brand and Creative to ensure performance assets align with campaign narratives and brand guidelines
- Partner with Ecommerce and Tech to integrate personalized experiences across site, flows, and messaging
- Work closely with Analytics to align on reporting, attribution, and insights that drive action
- Share regular performance updates and strategic takeaways with leadership and stakeholders
What You Bring
- 7–10+ years of performance and lifecycle marketing experience in DTC or omnichannel environments
- Demonstrated success owning acquisition and retention across paid digital and CRM/lifecycle channels
- Proven track record of driving growth, efficiency, and LTV through integrated performance programs
- Deep expertise in:
- Google Ads, Meta, TikTok, YouTube
- Email & SMS platforms (e.g., Bloomreach, Klaviyo, Attentive)
- CRM & loyalty strategies (segmentation, personalization, triggered journeys)
- Referral program development and management
- Analytical rigor with strong command of attribution models, A/B testing, and budget optimization
- Experience managing direct reports and agencies with a leadership mindset
- Effective cross-functional communicator and strategic partner
- Passion for performance marketing that blends data, creative, and customer insight
Why We Think You’ll Like Working Here
- Salary range: $100,000 - $108,000
- 3 weeks' vacation and excellent benefits package
- Flexible and Hybrid Working Environment, open to remote within Canada
- Paid Birthday Time Off
- Discounted Employee pricing
- Free Suit Every Year
- Working closely with cross-channel teams to give a full business view
About Indochino
INDOCHINO is a world leader in Made to Measure menswear and allows you to build perfectly-tailored suits and shirts from top-of-the-line materials for a luxurious feel. The endless customization allows you get to choose everything from the lapels, to the lining, pockets, and monogram that go into your one-of-a-kind suit. Items are then delivered straight to your doorstep in three weeks or less.
The made to measure experience shouldn’t be a faraway luxury. We believe that all men deserve access to high quality, exceptionally-fitted clothing tailored to their individuality. For that reason, our seamless customer experience allows you to order one-of-a-kind suits, shirts and pants online or at any of our North American showrooms, always at affordable prices.