Top Benefits
About the role
Job Title: PPC Specialist
Location: Mississauga, ON
Job Type: Full-time, Permanent
Compensation: $70,000 base salary + commissions
About Us
At NRI Industrial Sales Inc., our mission is to support a sustainable and efficient global
industrial supply chain. As a stocking distributor with over 1 million hard-to-find industrial
parts, we assist integrators and suppliers in mitigating shortages and addressing
extended lead times. Our longstanding partnerships with tier 1 enterprises have
positioned us as a reliable global source for new, used, and obsolete industrial parts,
equipment, and machinery.
Position Summary
NRI Industrial Sales is seeking a highly skilled and performance-driven PPC Specialist
to lead our digital campaigns and drive qualified B2B and B2C leads. The successful
candidate will be responsible for the full lifecycle of digital advertising — from strategy
development and implementation to monitoring, optimization, and ROI analysis.
This role requires proven expertise in running high-converting campaigns, especially in
the U.S. market, across platforms such as Google Ads, Bing Ads, LinkedIn Ads, and
display networks. You will collaborate closely with designers, developers, and marketing
team members to build effective landing pages and digital experiences that align with
advertising goals.
A working knowledge of web development and the ability to A/B test creatives and user
flows is a must-have.
Key Responsibilities
Develop, implement, and manage PPC campaigns across Google, Bing,
LinkedIn, and other paid channels.
Monitor campaign performance, analyze KPIs, and optimize toward key business
outcomes.
Write compelling ad copy and align messaging to industrial B2B and B2C
audiences.
Collaborate with creative and web teams to develop high-performing landing
pages.
Conduct A/B testing on ads and landing pages to optimize conversions.
Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, Hotjar, and
SEMRush for campaign tracking and analysis.
Stay updated on industry trends, search engine updates, and digital marketing
innovations.
Report on performance and make data-backed recommendations to improve
ROI.
Qualifications
Bachelor's degree in Marketing, Digital Advertising, Communications, or a related
field (preferred).
Minimum 3 years of hands-on experience running digital advertising campaigns
with proven ROI success, especially in the U.S. market.
Demonstrated expertise managing Google Ads, Bing Ads, LinkedIn Ads, and
programmatic/display advertising.
Strong understanding of conversion rate optimization (CRO) and landing page
best practices.
Working knowledge of HTML/CSS, basic JavaScript, or CMS-based editing.
Proficiency with GA4, Google Tag Manager, Hotjar, SEMRush, or similar
analytics tools.
Strong copywriting and communication skills.
Ability to work independently and thrive in a fast-paced, performance-focused
environment.
What We Offer
Life Insurance
Extended Health Care
Dental Coverage
AD&D Insurance
Access to Lumino Health Virtual Care
RRSP with company matching
Diversity, Equity & Inclusion
At NRI Industrial Sales, we are committed to fostering a diverse, equitable, and
inclusive workplace. We welcome applications from candidates of all backgrounds,
identities, and experiences. We believe that varied perspectives strengthen our team
and drive innovation. If you require accommodations during the application process,
please let us know.
About NRI Industrial Sales
NRI Industrial Sales helps businesses turn surplus and obsolete industrial equipment into valuable opportunities. We connect sellers with buyers worldwide, offering cost-effective access to quality second-hand equipment while reducing waste and supporting sustainability.
Since we started, we’ve grown into one of North America’s leading surplus equipment providers by seeing potential where others see costs. We’ve helped major companies recover value from machinery they no longer need—whether from decommissioned production lines or shut-down facilities.
Our approach makes the process simple and transparent. By working together, we maximize returns, reduce storage costs, and create opportunities for sustainable growth, benefiting businesses and the environment alike.
Top Benefits
About the role
Job Title: PPC Specialist
Location: Mississauga, ON
Job Type: Full-time, Permanent
Compensation: $70,000 base salary + commissions
About Us
At NRI Industrial Sales Inc., our mission is to support a sustainable and efficient global
industrial supply chain. As a stocking distributor with over 1 million hard-to-find industrial
parts, we assist integrators and suppliers in mitigating shortages and addressing
extended lead times. Our longstanding partnerships with tier 1 enterprises have
positioned us as a reliable global source for new, used, and obsolete industrial parts,
equipment, and machinery.
Position Summary
NRI Industrial Sales is seeking a highly skilled and performance-driven PPC Specialist
to lead our digital campaigns and drive qualified B2B and B2C leads. The successful
candidate will be responsible for the full lifecycle of digital advertising — from strategy
development and implementation to monitoring, optimization, and ROI analysis.
This role requires proven expertise in running high-converting campaigns, especially in
the U.S. market, across platforms such as Google Ads, Bing Ads, LinkedIn Ads, and
display networks. You will collaborate closely with designers, developers, and marketing
team members to build effective landing pages and digital experiences that align with
advertising goals.
A working knowledge of web development and the ability to A/B test creatives and user
flows is a must-have.
Key Responsibilities
Develop, implement, and manage PPC campaigns across Google, Bing,
LinkedIn, and other paid channels.
Monitor campaign performance, analyze KPIs, and optimize toward key business
outcomes.
Write compelling ad copy and align messaging to industrial B2B and B2C
audiences.
Collaborate with creative and web teams to develop high-performing landing
pages.
Conduct A/B testing on ads and landing pages to optimize conversions.
Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, Hotjar, and
SEMRush for campaign tracking and analysis.
Stay updated on industry trends, search engine updates, and digital marketing
innovations.
Report on performance and make data-backed recommendations to improve
ROI.
Qualifications
Bachelor's degree in Marketing, Digital Advertising, Communications, or a related
field (preferred).
Minimum 3 years of hands-on experience running digital advertising campaigns
with proven ROI success, especially in the U.S. market.
Demonstrated expertise managing Google Ads, Bing Ads, LinkedIn Ads, and
programmatic/display advertising.
Strong understanding of conversion rate optimization (CRO) and landing page
best practices.
Working knowledge of HTML/CSS, basic JavaScript, or CMS-based editing.
Proficiency with GA4, Google Tag Manager, Hotjar, SEMRush, or similar
analytics tools.
Strong copywriting and communication skills.
Ability to work independently and thrive in a fast-paced, performance-focused
environment.
What We Offer
Life Insurance
Extended Health Care
Dental Coverage
AD&D Insurance
Access to Lumino Health Virtual Care
RRSP with company matching
Diversity, Equity & Inclusion
At NRI Industrial Sales, we are committed to fostering a diverse, equitable, and
inclusive workplace. We welcome applications from candidates of all backgrounds,
identities, and experiences. We believe that varied perspectives strengthen our team
and drive innovation. If you require accommodations during the application process,
please let us know.
About NRI Industrial Sales
NRI Industrial Sales helps businesses turn surplus and obsolete industrial equipment into valuable opportunities. We connect sellers with buyers worldwide, offering cost-effective access to quality second-hand equipment while reducing waste and supporting sustainability.
Since we started, we’ve grown into one of North America’s leading surplus equipment providers by seeing potential where others see costs. We’ve helped major companies recover value from machinery they no longer need—whether from decommissioned production lines or shut-down facilities.
Our approach makes the process simple and transparent. By working together, we maximize returns, reduce storage costs, and create opportunities for sustainable growth, benefiting businesses and the environment alike.