Who you are

• 5+ years of B2B SaaS demand generation experience with a proven track record of building pipeline and driving revenue through integrated campaigns
• Deep knowledge of lead generation, ABM, funnel metrics, and pipeline acceleration strategies
• Hands-on experience with marketing automation (Marketo experience required) and CRM systems (Salesforce)
• Strong project management skills and ability to balance multiple priorities. Familiarity with tools like Asana is a plus
• Excellent written and verbal communication skills; ability to influence and collaborate across departments
• A growth mindset, you’re curious, creative, data-obsessed, and thrive on testing and learning

What the job involves

• Vidyard is seeking a results-driven Demand Generation Manager to fuel pipeline growth and customer acquisition
• Reporting to the Director of Demand Generation, you will design and execute integrated, multi-channel marketing campaigns that generate qualified pipeline and accelerate revenue
• You’ll partner closely with Sales, Product Marketing, Content, and Partnerships to drive end-to-end campaign excellence, from ideation to execution to measurement
• This is a highly cross-functional role ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about scaling impact through innovation and optimization
• As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes
• You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems
• Our Marketing team is a collaborative group of demand generation experts, product marketers, brand strategists, and growth specialists focused on attracting, converting, and engaging Vidyard’s users
• Own the strategy and rollout of integrated campaigns across paid media, email, social, and more to drive awareness, engagement, and conversion
• Collaborate with Product Marketing, Sales, Content, and Partnerships to ensure demand gen programs are aligned with business priorities and deliver on business outcomes
• Craft clear, effective written copy across emails, landing pages, and ad copy, aligned with our product messaging and brand voice
• Develop and scale account-based marketing strategies in close partnership with Sales to engage priority accounts and accelerate key opportunities
• Own end-to-end planning and execution of webinars, trade shows, field events, and co-marketed partner programs
• Co-create and launch campaigns with strategic partners including joint webinars, whitepapers, and co-branded landing pages to drive pipeline
• Build and refine automated nurture tracks to move leads efficiently through the funnel and ensure smooth MQL-to-SQL handoff, partnering with the XDR team
• Monitor campaign performance and pipeline contribution using tools like Salesforce and Marketo. Apply insights to continuously test, refine, and scale programs
• Keep current on marketing trends and AI-powered technologies to innovate and improve marketing effectiveness

Benefits

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
• Wellness Your Way: Leverage flexible spending accounts to spend on what matters most
• Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services
• Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits
• Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
• Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning
• Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration