About the role
Position Summary:
Reporting to the Sr. Manager, Planning & Performance, we are seeking a highly creative and commercially minded Graphic Designer to join our commercial team. This role plays a critical part in supporting the brand, trade marketing, and commercial teams to deliver compelling, on-brand visual communications that connect with our retail partners and consumers. The ideal candidate will bring strong experience in digital design, presentation design (PowerPoint), and cross-functional support, ensuring consistency and impact across all visual touchpoints.
Key Accountabilities:
- Creative Development & Design Execution
- Design and produce print and digital assets including packaging concepts, sales materials, point-of-sale (POS), social media visuals, and internal communications;
- Develop visually engaging PowerPoint presentations for commercial teams and leadership, balancing corporate professionalism with brand personality;
- Support product launches and marketing campaigns with bold, clear, and effective visual storytelling.
- Brand & Trade Support
- Collaborate with Brand Managers and Trade Marketing to execute brand strategies and shopper marketing initiatives across grocery, food service, and retail partners;
- Maintain and evolve brand guidelines to ensure design consistency across all channels;
- Partner with Sales and Trade teams on retailer pitch decks, sell sheets, planograms, and customer-specific assets.
- Digital Marketing Support
- Design and adapt creative assets for digital campaigns including emails, web banners, social media, and video thumbnails;
- Work with internal stakeholders and external partners to develop engaging content that enhances online brand presence.
-
Internal Collaboration
- Provide graphic support to HR, Corporate Communications, and Operations on internal events, training materials, and employee engagement initiatives;
- Liaise with printers, suppliers, and digital vendors as needed for production and execution.
Requirements:
- 5+ years of professional graphic design experience, ideally with a mix of agency and in-house exposure working in CPG or food industry;
- Understanding of retail marketing, CPG, or food industry trends is a strong asset;
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop); working knowledge of motion graphics or video editing tools is a plus;
- Strong skills in Microsoft PowerPoint and/or Google Slides with a keen eye for layout, formatting, and brand storytelling;
- Demonstrated experience designing for both print and digital media;
- Proactive self-starter taking ownership of one's work;
- Collaborative team player taking initiative to drive projects forward independently;
- Comfortable working in a fast-paced environment and a drive to deliver results;
- On-site role with 5 days/week in office.
- Portfolio is a must.
#SMARK
Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.
About Sofina Foods
Sofina Foods is one of Canada's leading manufacturers of primary and further processed protein products for both retail and foodservice customers as well as international markets. We manufacture pork, beef, turkey, chicken and fish products. Our family of brands include: Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher's, Vienna, Riserva and Zamzam. We are also the exclusive distributor of Italy’s finest Rio Mare, Lavazza and San Benedetto products in Canada.
About the role
Position Summary:
Reporting to the Sr. Manager, Planning & Performance, we are seeking a highly creative and commercially minded Graphic Designer to join our commercial team. This role plays a critical part in supporting the brand, trade marketing, and commercial teams to deliver compelling, on-brand visual communications that connect with our retail partners and consumers. The ideal candidate will bring strong experience in digital design, presentation design (PowerPoint), and cross-functional support, ensuring consistency and impact across all visual touchpoints.
Key Accountabilities:
- Creative Development & Design Execution
- Design and produce print and digital assets including packaging concepts, sales materials, point-of-sale (POS), social media visuals, and internal communications;
- Develop visually engaging PowerPoint presentations for commercial teams and leadership, balancing corporate professionalism with brand personality;
- Support product launches and marketing campaigns with bold, clear, and effective visual storytelling.
- Brand & Trade Support
- Collaborate with Brand Managers and Trade Marketing to execute brand strategies and shopper marketing initiatives across grocery, food service, and retail partners;
- Maintain and evolve brand guidelines to ensure design consistency across all channels;
- Partner with Sales and Trade teams on retailer pitch decks, sell sheets, planograms, and customer-specific assets.
- Digital Marketing Support
- Design and adapt creative assets for digital campaigns including emails, web banners, social media, and video thumbnails;
- Work with internal stakeholders and external partners to develop engaging content that enhances online brand presence.
-
Internal Collaboration
- Provide graphic support to HR, Corporate Communications, and Operations on internal events, training materials, and employee engagement initiatives;
- Liaise with printers, suppliers, and digital vendors as needed for production and execution.
Requirements:
- 5+ years of professional graphic design experience, ideally with a mix of agency and in-house exposure working in CPG or food industry;
- Understanding of retail marketing, CPG, or food industry trends is a strong asset;
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop); working knowledge of motion graphics or video editing tools is a plus;
- Strong skills in Microsoft PowerPoint and/or Google Slides with a keen eye for layout, formatting, and brand storytelling;
- Demonstrated experience designing for both print and digital media;
- Proactive self-starter taking ownership of one's work;
- Collaborative team player taking initiative to drive projects forward independently;
- Comfortable working in a fast-paced environment and a drive to deliver results;
- On-site role with 5 days/week in office.
- Portfolio is a must.
#SMARK
Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.
About Sofina Foods
Sofina Foods is one of Canada's leading manufacturers of primary and further processed protein products for both retail and foodservice customers as well as international markets. We manufacture pork, beef, turkey, chicken and fish products. Our family of brands include: Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher's, Vienna, Riserva and Zamzam. We are also the exclusive distributor of Italy’s finest Rio Mare, Lavazza and San Benedetto products in Canada.