Global VP of Marketing
Top Benefits
About the role
Location: Vancouver, BC (Preferred)
Type: Full-time, Permanent
Reports To: CEO
Start Date: ASAP
Base Salary: CAD $180,000 – $230,000 base salary with performance bonuses
About us:
At Dynamsoft, we empower developers with world-class SDKs for barcode scanning, OCR and document imaging. Trusted by enterprises and startups alike, we help developers build fast, reliable and scalable image capture and document processing into their applications.
About the Role:
As we continue to expand our global presence and invest in product-led growth, we are looking for a Global VP of Marketing to lead our marketing strategy, scale demand generation and build a high-performance team.
This is a Senior Leadership role working as a part of the management team, overseeing a distributed global marketing team in Canada and offshore. The Global VP of Marketing will own our full marketing funnel, including strategic planning, content oversight, brand development, campaign performance, SEO and developer engagement, and will have the support of a VP of Marketing in Canada as well as with the offshore Inbound Marketing team.
You will work closely with the CEO, Sales, Marketing, Product and R&D to craft data-driven strategies that drive growth across markets, channels, and developer ecosystems.
Our ideal candidate is someone who is technically curious with a bias towards action and results. You are analytical and data-driven but don’t get lost in the weeds and can empower others as a hands-on leader. Communication is key as you will be working across cultures and functions.
Location: This is a hybrid role based in Vancouver, and you will be working 3 days in our Gastown office (Tuesday, Wednesday and Thursday), and the other 2 days from home.
What You’ll Do:
Strategic & Team Leadership
- Define and execute a cohesive global marketing strategy that aligns with business and revenue goals
- Define and create a clear and executable roadmap to expand market reach and brand visibility
- Drive developer-led growth strategies for SDKs and APIs
- Lead a distributed team of 9 direct and indirect marketing team members across the globe
- Align marketing initiatives with sales, product and content teams
- Hire, onboarding and coach team members as the function scales
Content, Messaging and Campaign Oversight
- Guide messaging and campaign execution for key audiences
- Oversee blog, video, email, SEO and landing page content with technical and non-technical contributors
- Shape content around product releases, developer tutorials and case studies
- Elevate Dynamsoft’s brand visibility across communities, industry media and developer ecosystems
- Partner with external vendors as needed
Performance Analysis & Optimization
- Lead the team that monitors inbound performance using GA4, Power BI and HubSpot
- Lead optimization of trial funnels, lead generation and conversion flows
What You’ll Bring:
- 8 – 15 years in B2B marketing, with a focus on SaaS or software industry
- Deep understanding of technical product marketing, where you can translate complex features into meaningful positioning
- Proven experience with SEO strategy, content architecture, and developer-focused content
- Proven experience marketing to a developer audience and/or developer-led growth
- Hands-on experience with analytics and tracking (GA4, Tag Manager, HubSpot, Power BI)
- Strong command of funnel metrics (signups, downloads, activation, retention)
- Comfort and experience working across global teams and asynchronous environments
- Experience in developer-first and product-led growth organizations
Why Join Us?
- Be part of a developer and product-centric mission
- You will have the support structure of a well-established marketing team
- There is the opportunity to own the strategy – not just execute it
- Employee Perks such as Extended Health & Dental, variable compensation and team events
Apply Now:
If you are ready to shape the future of developer engagement and lead marketing, we’d love to hear from you.
- Please submit your cover letter and resume
- Only those candidates who are eligible to work in Canada and located in Metro Vancouver or the Lower Mainland prior to sending your application will be considered
We thank all applicants for your interest, and we will contact you for an interview if you are short-listed as a candidate.
Job Type: Full-time
Pay: $180,000.00-$230,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Paid time off
- RRSP match
Schedule:
- Monday to Friday
Language:
- English (preferred)
Work Location: Hybrid remote in Vancouver, BC V6B 5C6
About Dynamsoft Corporation
Dynamsoft is a Canadian company specializing in computer vision developer tools. We aim to help developers integrate barcode scanning and document capture into web, desktop, and mobile applications to streamline workflows and cut costs. Our SDKs are optimized for speed, accuracy, and scale in the most demanding enterprise settings.
Dynamsoft has been quietly powering digital transformations and driving cost savings for global financial, logistics, retail, government, healthcare, and companies across various verticals for the past 20 years. We're renowned for our no-obligation tech support to get your POC up and running quickly. Our dedication to supporting every step of your journey has won us a Stevie Award for outstanding customer service.
A Gold-certified Microsoft Partner and a TWAIN working group associate member, we have developed cutting-edge software and contributed to the evolution of imaging industry norms during the past two decades.
Visit Dynamsoft.com to discover why over 10,000 market-leading companies trust Dynamsoft for computer vision.
Global VP of Marketing
Top Benefits
About the role
Location: Vancouver, BC (Preferred)
Type: Full-time, Permanent
Reports To: CEO
Start Date: ASAP
Base Salary: CAD $180,000 – $230,000 base salary with performance bonuses
About us:
At Dynamsoft, we empower developers with world-class SDKs for barcode scanning, OCR and document imaging. Trusted by enterprises and startups alike, we help developers build fast, reliable and scalable image capture and document processing into their applications.
About the Role:
As we continue to expand our global presence and invest in product-led growth, we are looking for a Global VP of Marketing to lead our marketing strategy, scale demand generation and build a high-performance team.
This is a Senior Leadership role working as a part of the management team, overseeing a distributed global marketing team in Canada and offshore. The Global VP of Marketing will own our full marketing funnel, including strategic planning, content oversight, brand development, campaign performance, SEO and developer engagement, and will have the support of a VP of Marketing in Canada as well as with the offshore Inbound Marketing team.
You will work closely with the CEO, Sales, Marketing, Product and R&D to craft data-driven strategies that drive growth across markets, channels, and developer ecosystems.
Our ideal candidate is someone who is technically curious with a bias towards action and results. You are analytical and data-driven but don’t get lost in the weeds and can empower others as a hands-on leader. Communication is key as you will be working across cultures and functions.
Location: This is a hybrid role based in Vancouver, and you will be working 3 days in our Gastown office (Tuesday, Wednesday and Thursday), and the other 2 days from home.
What You’ll Do:
Strategic & Team Leadership
- Define and execute a cohesive global marketing strategy that aligns with business and revenue goals
- Define and create a clear and executable roadmap to expand market reach and brand visibility
- Drive developer-led growth strategies for SDKs and APIs
- Lead a distributed team of 9 direct and indirect marketing team members across the globe
- Align marketing initiatives with sales, product and content teams
- Hire, onboarding and coach team members as the function scales
Content, Messaging and Campaign Oversight
- Guide messaging and campaign execution for key audiences
- Oversee blog, video, email, SEO and landing page content with technical and non-technical contributors
- Shape content around product releases, developer tutorials and case studies
- Elevate Dynamsoft’s brand visibility across communities, industry media and developer ecosystems
- Partner with external vendors as needed
Performance Analysis & Optimization
- Lead the team that monitors inbound performance using GA4, Power BI and HubSpot
- Lead optimization of trial funnels, lead generation and conversion flows
What You’ll Bring:
- 8 – 15 years in B2B marketing, with a focus on SaaS or software industry
- Deep understanding of technical product marketing, where you can translate complex features into meaningful positioning
- Proven experience with SEO strategy, content architecture, and developer-focused content
- Proven experience marketing to a developer audience and/or developer-led growth
- Hands-on experience with analytics and tracking (GA4, Tag Manager, HubSpot, Power BI)
- Strong command of funnel metrics (signups, downloads, activation, retention)
- Comfort and experience working across global teams and asynchronous environments
- Experience in developer-first and product-led growth organizations
Why Join Us?
- Be part of a developer and product-centric mission
- You will have the support structure of a well-established marketing team
- There is the opportunity to own the strategy – not just execute it
- Employee Perks such as Extended Health & Dental, variable compensation and team events
Apply Now:
If you are ready to shape the future of developer engagement and lead marketing, we’d love to hear from you.
- Please submit your cover letter and resume
- Only those candidates who are eligible to work in Canada and located in Metro Vancouver or the Lower Mainland prior to sending your application will be considered
We thank all applicants for your interest, and we will contact you for an interview if you are short-listed as a candidate.
Job Type: Full-time
Pay: $180,000.00-$230,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Paid time off
- RRSP match
Schedule:
- Monday to Friday
Language:
- English (preferred)
Work Location: Hybrid remote in Vancouver, BC V6B 5C6
About Dynamsoft Corporation
Dynamsoft is a Canadian company specializing in computer vision developer tools. We aim to help developers integrate barcode scanning and document capture into web, desktop, and mobile applications to streamline workflows and cut costs. Our SDKs are optimized for speed, accuracy, and scale in the most demanding enterprise settings.
Dynamsoft has been quietly powering digital transformations and driving cost savings for global financial, logistics, retail, government, healthcare, and companies across various verticals for the past 20 years. We're renowned for our no-obligation tech support to get your POC up and running quickly. Our dedication to supporting every step of your journey has won us a Stevie Award for outstanding customer service.
A Gold-certified Microsoft Partner and a TWAIN working group associate member, we have developed cutting-edge software and contributed to the evolution of imaging industry norms during the past two decades.
Visit Dynamsoft.com to discover why over 10,000 market-leading companies trust Dynamsoft for computer vision.