Job Description | Manager, Integrated Planning

At Epitaph, we are an independent media agency dedicated to those who value quality, depth, and genuine human connection. We champion growth that stands for something more. For us, media is not just about numbers; it is a craft, a connection, and a responsibility. We hold ourselves to the highest standards because the brands we work with deserve nothing less.

About the Role

We are seeking a Manager of Integrated Planning

who embodies our agency's values. This role

is responsible for bringing our strategies to life through media. You will direct the day-to-day campaign activities for our client’s brands and play a key role in the translation of marketing and advertising objectives into overall tactical plans & campaigns. You, in partnership with the Directors of Integrated Planning and our digital channels teams, will help lead in channel media deployment to and optimize it regularly based on business dynamics.

Your Impact

·      Demonstrate understanding of client’s businesses and brands

·      Lead the development of media plans including media analysis to support recommendations based on outlined strategy

·      Prepare and present communication plans when necessary

·      Use 3rd party syndicated research resources (Arima, Vividata, Commspoint, Tapclicks, etc.) and proprietary tools to develop recommendations

·      Seek, investigate, and actively pursue innovative communications opportunities

·      Act as a primary planning / buying integration contact for outside agency partners and internal digital execution team

·      Provide updates to media and agency partners on the status of all account projects

·      Finalize RFP lists and work with team to review all proposals

·      Take the lead on negotiation of finalized plans with partners for all standard and integrated buys and ensure campaign go live

·      Meet with industry representatives to gain insight to all phases and points of contact of media partners

·      Ongoing management and stewardship of campaigns (pacing etc.)

·      Create optimization recommendations

·      Assume media financial accountability working with client finance, client service and agency partners

·      Act with integrity when managing relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations

Your Qualifications

·      College Diploma or bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience

·      6+ years of relevant media experience, media planning preferred

·      Proven experience with client presentation and reporting

·      Knowledge of integrated media planning as well as digital buying.

·      Advance knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)

·      Proficiency with 3rd party syndicated research resources and media tools

Your Qualities

·      Embraces the Epitaph Group values and mindset by exhibiting an entrepreneurial spirit, curiosity, inclusivity, sincerity, adaptability, reliability, and teamwork

·      Excellent verbal and written communication skills; strong presentation skills

·      Excellent time management skills and proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects

·      Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks

·      Ability to foster collaborative relationships with other cross-functional teams

·      Ability to adapt and work in a fast-paced work environment effectively

·      Strong capability in customer service skills and communications

·      Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist

·      Comfortable working with budgets/numbers and a strong understanding of mathematical concepts