Senior Director of Enterprise Field Marketing
Toronto, Chicago
$232,000 - $348,000/yearly
Senior Level
Top Benefits
Work from home opportunities
Health + Wellness
Financial Benefits
About the role
Who you are
- 10+ years of progressive experience in B2B marketing, with a significant focus on enterprise demand generation, field marketing, and channel/partner marketing
- Proven track record of successfully driving pipeline and revenue growth in a fast-paced, high-growth technology company
- Strong leadership skills with experience managing and developing diverse marketing teams
- Deep understanding of the enterprise sales cycle and the role of marketing in generating and accelerating opportunities
- Excellent communication, interpersonal, and presentation skills, with the ability to effectively collaborate with cross-functional teams and executive stakeholders
- Demonstrated ability to develop and execute innovative digital marketing programs in partnership with digital campaigns and ABX teams
- Bachelor’s degree in Marketing, Business, or a related field
- Experience in the identity or cybersecurity industry
- MBA or equivalent advanced degree
- Strong analytical skills and experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo)
What the job involves
- The Marketing team at Okta is responsible for driving awareness, demand, and growth across all segments
- We're a dynamic group focused on connecting our innovative identity solutions with businesses and partners, empowering them to thrive securely in the digital world
- Sr. Director of Enterprise Field Marketing for the Americas will lead a team of 10 to 15 demand generation professionals focused on the Enterprise market segment across the Americas
- The role reports to the Vice President of Field & Partner Marketing, Americas
- Develop and execute comprehensive demand generation strategies for enterprise customers and prospects across the Americas, encompassing Field Marketing, Alliance Partner Marketing, and SI Partner Marketing
- Lead, mentor, and grow a high-performing team of field and partner marketing professionals
- Drive strategic alignment with Sales leadership to develop and execute marketing programs that directly contribute to pipeline and revenue goals for the enterprise segment
- Oversee the planning and execution of field marketing activities, including events, webinars, and localized campaigns, to drive engagement and demand with enterprise accounts
- Develop and manage marketing programs with key alliance and SI partners to co-generate demand, expand reach, and accelerate joint sales opportunities
- Collaborate closely with the Digital Campaigns team to ensure integrated digital execution and optimize performance of online programs targeting enterprise customers
- Partner with the ABM/ABX (Account-Based Marketing) team to design and implement highly personalized marketing initiatives for strategic enterprise accounts
- Analyze market trends and customer insights to identify new opportunities for demand generation and refine existing strategies
- Manage budget allocation and demonstrate strong ROI on all marketing programs
Benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Senior Director of Enterprise Field Marketing
Toronto, Chicago
$232,000 - $348,000/yearly
Senior Level
Top Benefits
Work from home opportunities
Health + Wellness
Financial Benefits
About the role
Who you are
- 10+ years of progressive experience in B2B marketing, with a significant focus on enterprise demand generation, field marketing, and channel/partner marketing
- Proven track record of successfully driving pipeline and revenue growth in a fast-paced, high-growth technology company
- Strong leadership skills with experience managing and developing diverse marketing teams
- Deep understanding of the enterprise sales cycle and the role of marketing in generating and accelerating opportunities
- Excellent communication, interpersonal, and presentation skills, with the ability to effectively collaborate with cross-functional teams and executive stakeholders
- Demonstrated ability to develop and execute innovative digital marketing programs in partnership with digital campaigns and ABX teams
- Bachelor’s degree in Marketing, Business, or a related field
- Experience in the identity or cybersecurity industry
- MBA or equivalent advanced degree
- Strong analytical skills and experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo)
What the job involves
- The Marketing team at Okta is responsible for driving awareness, demand, and growth across all segments
- We're a dynamic group focused on connecting our innovative identity solutions with businesses and partners, empowering them to thrive securely in the digital world
- Sr. Director of Enterprise Field Marketing for the Americas will lead a team of 10 to 15 demand generation professionals focused on the Enterprise market segment across the Americas
- The role reports to the Vice President of Field & Partner Marketing, Americas
- Develop and execute comprehensive demand generation strategies for enterprise customers and prospects across the Americas, encompassing Field Marketing, Alliance Partner Marketing, and SI Partner Marketing
- Lead, mentor, and grow a high-performing team of field and partner marketing professionals
- Drive strategic alignment with Sales leadership to develop and execute marketing programs that directly contribute to pipeline and revenue goals for the enterprise segment
- Oversee the planning and execution of field marketing activities, including events, webinars, and localized campaigns, to drive engagement and demand with enterprise accounts
- Develop and manage marketing programs with key alliance and SI partners to co-generate demand, expand reach, and accelerate joint sales opportunities
- Collaborate closely with the Digital Campaigns team to ensure integrated digital execution and optimize performance of online programs targeting enterprise customers
- Partner with the ABM/ABX (Account-Based Marketing) team to design and implement highly personalized marketing initiatives for strategic enterprise accounts
- Analyze market trends and customer insights to identify new opportunities for demand generation and refine existing strategies
- Manage budget allocation and demonstrate strong ROI on all marketing programs
Benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources